Rahul Vij Email & Phone Number

Gurugram, Hr, In

Gurugram, Haryana, India

Gurugram, Haryana, India

Gurgaon, Haryana, India

Gurgaon, Haryana, India

Gurgaon, Haryana, India

Bengaluru Area, India

Bengaluru Area, India

Developed marketing strategy for Amazonbusiness.in creating generic frameworks for following parameters- Designed Segmentation framework - (amalgamating feature based and usage-attitude based segmentation techniques to define comprehensive customer segments), Segment evaluation (Grid to evaluate customer segments and identify unique target groups) & Customer Persona guidelines with Comprehensive customer maps- Proposed an integrated marketing plan to target a customer segment that included Media Selection, Messaging and Execution details with an over arching objective to maintain brand consistency

Kuala Lumpur, Malaysia

Reported to SVP at IPG Media to create 2 Research Papers which were acknowledged by both CEO and Senior Management and are under consideration to be published as White Papers. Topics of research papers are as followsi) "Creating Benchmarks for Ad spend to Sales Ratio" across categories in Malaysia: Analyzed data from Nielsen Adex, Sales and Ariana to create a framework for identifying categories based on distribution, age and consumer perception.Analyzed 90 brands across 9 categories to draw A:S benchmarks based on the category segment, brand PLC, and line or brand extensionii) "Identifying and Measuring Media Clutter" in Malaysia using multiple data sources and creating a perspective to measure clutter movement using a unique approach, thus forecasting the same for different media channels and its impact on consumer.

Gurgaon, India

· Responsible for leading thinking and providing marketing insights by tracking competition and its impact on PI and its categories and therefore suggesting actions to be taken.· Responsible for working closely with different research agencies engaged by PI and providing actionable inputs to GTM and marketing Responsible for category and portfolio analytics during annual review of 2013· Responsible for presenting monthly performance review and insights to MD and BUGM.· Managing agency relationship with different MR agencies engaged by PI including Nielsen, India.· Supported maket development teams by conduct roadshows for sales and market development teams highlighting the usage and insights from sales data.

New Delhi Area, India

· Domain Expertise: FMCG Retail with in-depth understanding of Food sector in India· Responsible for account management, client relationship fostering, project management, proposals development for premier clients by leading a team of associates· Responsible for half yearly brand reviews and presented Brand Reviews highlighting annual campaigns effectiveness, pricing strategy, product and business insights to MD and category heads at Pepsi Foods which have been successfully incorporated in their annual strategic reviews· Managed to achieve the revenue targets during both the years with a growth of more than 25% in Y2012 and 50%+ in Y2013.. Imparted individual induction training and group training to new joiners up to General Manager Level at both Pepsi and Nielsen.· Responsible for business development across niche clients as well

Noida Area, India

• Worked on Pricing strategy for a US based client for launching Online Financial Services using Price Sensitivity Meter model and conducting online primary research for a sample of over 600 – First PSM study at Grail• Did Market Segmentation with a US base Consultancy for a Financial Institution creating a portfolio of products to be offered to various customer cohorts using CHAID and other segmentation tools.• Worked on 2/4 modules of a consulting assignment for US based pharma client –to do a need gap analysis for the client along with demand and supply forecast for next 10 years based on the results of online primary survey of 2000 pathologists

Gurgaon, India

• Domain: Pharma. Market Research : Worked in a team that was associated with quantitative and qualitative primary research on product perception, call quality and determination of country/above country salesforce engagement• Helped the team to set-up the Message Resonance and Call Quality research and analysis for Asia-Pacific and Emerging Markets. The research is directed towards understanding the product perception and representative engagement with customers• Did primary research with Sales force (SFE) across Asia Pacific geographies to do a need gap analysis and skill assessment in terms of message recall and sales tool usage• Provided end-to-end support of "Sales Leadership Excellence" or 360 degree feedback surveys for group HR and higher managementAccomplishments• Was a top-talent of the team for FY 2009-2010 securing 4/4 during the first annual review• Was responsible to drive and complete the automation of SFE project that reduced the report generation time thereby increasing the churning from 2 reports / day to 5 reports / day leading to rise in efficiency by 150% per resourse• Was instrumental in setting up automated CQ project for Asia-Pac markets and independently delivering across 12 markets within a month

Pgdm, Marketing

Activities and Societies: • Mentor to 8th standard student under 'Abhyudaya', an SPJIMR initiative providing means of growth.

B E, Chemical Engineering, 76.7%

Activities and Societies: • Infrastructure Head for Tech Fest at college- TATVA’07 and was responsible to co-ordinate with different.

Science With Biology

Scholastic Achievements • Was School Topper (IIIrd) and scholarship holder in Class X • Won an Annual Scholarship for being school topper.