Viju Thoppil Email & Phone Number

Dubai, United Arab Emirates

Pune Area, India

Manage day-to-day marketing programs and activities for Seco Tools India to meet the organization’s short and long-term business objectives, comply with branding and corporate design standards, and protect the organization’s public reputation.SPECIAL FOCUS• Collaborate with and contribute to the Asia-Pacific Marketing team.• Select and promote Segment/Component solutions through targeted messages & application packages, for physical events, and for digital/virtual use.• Increase usage of Digital marketing tools and decrease the use of traditional media like classic print materials, generic print adverts, and generic exhibitions• Develop and implement the application of targeted and personalized messages based on the customer’s needs & preferences.

Pune Area, India

•Brand Management for entire MAN Product Portfolio – M&HCV Vehicles in India•Develop Brand Positioning Strategies & Campaigns to maintain healthy brand funnel. •Drive Creativity with brand relevance and ensuring consistency in creative as per the Global Guidelines•Establishing MAN brand in the haulage market through The MAN Expedition•Media Planning and Buying across all platforms. •Annual Budget Planning & Monitoring of spends to ensure adherence to BP & profitability targets. •Establish processes for Dealer Creative, Regional Communications, POSM printing, and procurement etc. •Brand Activations and Media Integrations: To establish MAN Brand through trade shows & customer meets •Public Relations: Communicating with media on day to day basis. •Website/Social Media Management: Currently drawing up website & social media roadmap for MAN India •Project management for MAN Participation in EXCON 2015, BAUMA CONEXPO 2016 & The MAN Expedition 2017•Media Management during Global CEO Visit during BAUMA CONEXPO 2016

Mumbai Area, India

•Responsible for Pan India BTL campaign planning and executions for Nissan •Managed the launch of New Nissan Sunny& Terrano Anniversary Edition •Responsible for management of corporate events like NSDF & Auto shows.•Responsible for controlling the BTL Budget for all dealerships •In charge of the In Store Experience at dealerships including POS Material

Mumbai Area, India

Responsible for Experiential Marketing, reporting to Head of Marketing Key Responsibilities include • Planning & executing Product launch Events• Go To Market Campaigns • Coordinating and Managing Auto Shows • Interacting, briefing the external agencies • Complete media & event planning in consultation with product managers • Plan marketing activities (ATL / BTL) and other Joint Promotion Schemes in consultation with the sales team & the dealers. • Design, Production, and Installation of POP & POS Materials.Key Projects: • Successfully executed Terrano Product Launch & Drive events• Managed IPL Activation for South India & Sponsorship tie-up with Chennai Super Kings• Job responsibilities included interacting with CSK team for Ad shoots, coordinating Meet & Greet with players, In-stadium Branding, Dealership activations, Event management and monitoring all marketing activities connected to IPL. • Managed F1 activation during the Indian Grand Prix; Evalia is the official LCV partner of Red Bull Racing Team• Was in charge of operations Nissan Booth at Delhi Auto Expo 2014

Mumbai

Chennai, India

Selected as 1 among the top 18 candidates from 2,843 applicants across top B schools in India to assist NISSAN in building brand equity through innovative marketing initiatives.Responsibilities:- Brand Awareness Events: Conducted 4 branding events under the guidance of the Nissan Brand Managers in Anna University in concurrence with Nissan brand positioning, requirement, and guidelines.- Conducted extensive promotional activities for the Nissan 370Z Performance Show at MMRT Chennai. - Part of the team promoting Nissan 'New Star of India' campaign on Facebook.- Showroom Visits: visiting the Nissan showrooms in Chennai nearby areas frequently, making assessments about the selling and servicing processes.

Chennai Area, India

• Completed a study titled “Comparative study of customer satisfaction towards the performance of two-wheelers” under the guidance of Mr. G. Ramesh, Area Manager at TVS motor company Ltd. Chennai• Analyzed performance reports and dealer territory sales trends for Laxmi TVS, Poonamalle.• Monitored and streamlined the back-office activities, promotional activities. • Carried out customer satisfaction survey by communicating with the existing customers and taking their feedbacks regarding TVS Motorcycles • Suggested improvements required and changes to be made to increase sales of TVS Bikes in the dealer territory. • Identifying key areas that influence customer buying behavior while purchasing a new bike

Joined as Lecturer of Electronics, later promoted to Admission Coordinator, handled the admission process for 500 plus studentsKey Responsibilities included• Class In charge of first year Mechanical Batch • Counselling students, managing the outreach programs to facilitate placements• Interacting with stakeholders for the smooth conduct of different educational programs• Media planning for advertisements - Agency Valappila Communications

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6-months program on digital marketing; features over 10 case studies, assignments and quizzes, +150 hours of academic content.

M.B.A, Marketing & Finance

B.E, Electrical & Electronics Engineering

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