Viju Thoppil Email & Phone Number

Dubai, United Arab Emirates

Pune Area, India

• Manage day-to-day marketing programs and activities for Seco Tools India to meet the organization’s short and long-term business objectives, comply with branding and corporate design standards, and protect the.
• Collaborate with and contribute to the Asia-Pacific Marketing team.
• Select and promote Segment/Component solutions through targeted messages & application packages, for physical events, and for digital/virtual use.
• Increase usage of Digital marketing tools and decrease the use of traditional media like classic print materials, generic print adverts, and generic exhibitions
• Develop and implement the application of targeted and personalized messages based on the customer’s needs & preferences.

Pune Area, India

• Brand Management for entire MAN Product Portfolio – M&HCV Vehicles in India
• Develop Brand Positioning Strategies & Campaigns to maintain healthy brand funnel.
• Drive Creativity with brand relevance and ensuring consistency in creative as per the Global Guidelines
• Establishing MAN brand in the haulage market through The MAN Expedition
• Media Planning and Buying across all platforms.
• Annual Budget Planning & Monitoring of spends to ensure adherence to BP & profitability targets.

Mumbai Area, India

• Responsible for Pan India BTL campaign planning and executions for Nissan
• Managed the launch of New Nissan Sunny& Terrano Anniversary Edition
• Responsible for management of corporate events like NSDF & Auto shows.
• Responsible for controlling the BTL Budget for all dealerships
• In charge of the In Store Experience at dealerships including POS Material

Mumbai Area, India

• Responsible for Experiential Marketing, reporting to Head of Marketing Key Responsibilities include
• Planning & executing Product launch Events
• Go To Market Campaigns
• Coordinating and Managing Auto Shows
• Interacting, briefing the external agencies
• Complete media & event planning in consultation with product managers

Mumbai

Chennai, India

Selected as 1 among the top 18 candidates from 2,843 applicants across top B schools in India to assist NISSAN in building brand equity through innovative marketing initiatives.Responsibilities:- Brand Awareness Events: Conducted 4 branding events under the guidance of the Nissan Brand Managers in Anna University in concurrence with Nissan brand.

Chennai Area, India

• Completed a study titled “Comparative study of customer satisfaction towards the performance of two-wheelers” under the guidance of Mr. G. Ramesh, Area Manager at TVS motor company Ltd. Chennai
• Analyzed performance reports and dealer territory sales trends for Laxmi TVS, Poonamalle.
• Monitored and streamlined the back-office activities, promotional activities.
• Carried out customer satisfaction survey by communicating with the existing customers and taking their feedbacks regarding TVS Motorcycles
• Suggested improvements required and changes to be made to increase sales of TVS Bikes in the dealer territory.
• Identifying key areas that influence customer buying behavior while purchasing a new bike

• Joined as Lecturer of Electronics, later promoted to Admission Coordinator, handled the admission process for 500 plus studentsKey Responsibilities included
• Class In charge of first year Mechanical Batch
• Counselling students, managing the outreach programs to facilitate placements
• Interacting with stakeholders for the smooth conduct of different educational programs
• Media planning for advertisements - Agency Valappila Communications

Pg Certification In Digital Marketing & Communication, Digital Marketing Strategies

6-months program on digital marketing; features over 10 case studies, assignments and quizzes, +150 hours of academic content and.

M.B.A, Marketing & Finance

B.E, Electrical & Electronics Engineering

Mini Degree, Digital Marketing