Vikas Gade Email & Phone Number

Hyderabad, In

India

India

Hyderabad, Telangana, India

Lead all the analytics work of a franchise. Worked on tracking the sales, tracked the customer's journey and devised plans for customer retention using segmentation and projection algorithms. Lead the offshore team in several projects and presented the workable results to the US clients. Strengthened relationships with other functional leads, identified business opportunities and solved the open issues. Played a major role in branding one of the most successful initiatives of the cluster. Selected Projects Results:Persistency Analysis:• Found the user adherence of our product when compared with competitors• Identified the time period of significant user drop of our product and ways to mitigate the same• The suggestions given were validated using the existing data and projected the impact of implementation on sales• A 3% increase in sales was projected and 60% of it was reached because of the implementation of the suggestionsTargeting:• Identified the potential targets of our product using clustering & decision trees of primary data• Projected the solutions on secondary data using linear, logistic regressions and identified the overall target list in the market• The same target list has been used by the field team to approach the customers and increase the salesTerritory Level Analysis:• Tracked the sales of the product at a sub-national level and identified the right budget that can be assigned to each Territory / Area• Submitted a promotional strategy to improve user persistency and new user acquisition • Did a deep dive analysis at Territory / Area level by finding the correlation of relevant metrics with sales and identified ways for targeting the users in each Territory / Area separately

Pune, Maharashtra, India

Worked across multiple Market Research projects in the Healthcare industry with targets like increasing sales, tracking the customer’s journey and planning Direct-To-Customer advertising campaigns – including one for a fortune 15 firm. Owned multiple projects at many levels for seamless execution, delivery and communication of results with the stakeholders of the firm. Took initiative and designed a tool to automate the team's finance reporting which reduced the man hour effort needed to a third of what it was previously.Selected Projects Results:Segmentation of market using primary data:• Designed a survey to get the user feedback on our product• After cleaning the results, analyzed the same and created segments of the market using clustering, linear and logistic regressions, decision trees to perform high-end analytics for segmentation• Projected the obtained solutions to the secondary data using a variety of statistical models thereby identifying the universe that can be targetedSegmentation of market using secondary data:• Processed the secondary data by cleaning it at several levels• After finding the correlation between the available metrics, used several regressions and classification techniques for segmenting the market• Took a lead in Presenting the solutions to US clients

Hyderabad Area, India

Conducted a Market Research for a service based mobile application which connects the retailers directly to their target consumers. Highly successful in building relations with decision makers of the firms. Visited clients personally and organized meetings to ensure understanding of their business problems and gain buy-in for our service.• Designed the user interface and client interface layouts of the app• Formulated the go-to-market strategy with a Unique Selling Proposition (USP) for each market segment created based on the responses of real time tracking• Devised plan for Direct-to-customer (DTC) advertising campaign

Hyderabad, Telangana, India