Vikas Gade Email & Phone Number

Hyderabad, IN

India

India

Hyderabad, Telangana, India

• Lead all the analytics work of a franchise. Worked on tracking the sales, tracked the customer's journey and devised plans for customer retention using segmentation and projection algorithms. Lead the offshore team in.
• Found the user adherence of our product when compared with competitors
• Identified the time period of significant user drop of our product and ways to mitigate the same
• The suggestions given were validated using the existing data and projected the impact of implementation on sales
• A 3% increase in sales was projected and 60% of it was reached because of the implementation of the suggestionsTargeting:
• Identified the potential targets of our product using clustering & decision trees of primary data

Pune, Maharashtra, India

• Worked across multiple Market Research projects in the Healthcare industry with targets like increasing sales, tracking the customer’s journey and planning Direct-To-Customer advertising campaigns – including one for a.
• Designed a survey to get the user feedback on our product
• After cleaning the results, analyzed the same and created segments of the market using clustering, linear and logistic regressions, decision trees to perform high-end analytics for segmentation
• Projected the obtained solutions to the secondary data using a variety of statistical models thereby identifying the universe that can be targetedSegmentation of market using secondary data:
• Processed the secondary data by cleaning it at several levels
• After finding the correlation between the available metrics, used several regressions and classification techniques for segmenting the market

Hyderabad Area, India

• Conducted a Market Research for a service based mobile application which connects the retailers directly to their target consumers. Highly successful in building relations with decision makers of the firms. Visited.
• Designed the user interface and client interface layouts of the app
• Formulated the go-to-market strategy with a Unique Selling Proposition (USP) for each market segment created based on the responses of real time tracking
• Devised plan for Direct-to-customer (DTC) advertising campaign

Hyderabad, Telangana, India