Recruited to establish organization’s presence in the highly competitive Task Lighting category. Spearheading multi-country, cross-functional internal and vendor teams to drive products from ideation to launch. Shouldered additional responsibility to drive materials business and its sustainability strategy.• Launched 4 new products, bolstering a new category for the organization, and receiving high acclaim from customers and experts. This is Cricut’s entry into a new category after 3+ years.• Improved project timelines by 6 months, leading a multinational, cross-functional team, overcoming several project roadblocks and challenges of COVID19 pandemic remote-work.• Strengthened the Materials portfolio by launching 7 new highly engaging materials, in service of driving the portfolio NPS score up by 20 in 1 year, including an innovative microplastic-free product.• Charted organizational growth plan through 2025 with product roadmaps for 2 different categories, including a ‘first of its kind in the category’ Sustainability strategy for materials.

* Consulting for Intel Corp. to identify opportunities arising from Work from home (WFH) in the COVID19 crisis. The start-up was shortlisted for incubation.*Provided pro bono consulting to Alisa Ann Ruch Burn Foundation, Pasadena, CA, creating marketing programs to boost awareness & donations for fire/burn prevention and serving the injured. (2020)*Developing two promising startup projects from conception to pitch - Improving healthcare for the next billion population segment in developing economies - Improving modern women's relationship with all aspects of money: financing, budgeting, spending, saving and earning*Developed a set of recommendations for the Alcoholic Beverage Industry on how to successfully navigate the non-market hurdles in emerging markets.*Developed a set of recommendations for film production houses on how to time the release their films for better box-office returns.

Emami Limited is a $400M consumer packaged goods company operating in 63 countries, with headquarters in Kolkata, India.*Led a team of 7 Brand Managers and executives to manage the P&L of $60 M Hair Care category for the organization* Spearheaded the turnaround of Kesh King Oil and Shampoo brands which included sharpening consumer value proposition, improving formulation to aid hair regrowth, making the packaging more premium, and focusing on e-commerce and large format retail; initiated first-ever digital marketing campaign for the brands. The brand is growing by 7% year-to-date (YTD) despite continued competitive aggression and a 14% decline in the previous year.* Initiated and led the project to develop an Ayurvedic range of hair products and services for the Indian salon market. The first of its kind in the Indian personal care category, the project aims to reach 10% of India’s independent salons by 2020.* Consolidated the growth of the newly launched 7 Oils in One brand which included redefining the consumer value proposition, scaling up distribution and initiating micro-marketing campaigns in key markets; simultaneously rationalized spends and turned the brand in the black in the current year. The brand is growing at a compound annual growth rate (CAGR) of 40% over the last 4 years and is Emami’s most successful new product development (NPD) among 50 launches in the last 10 years.* Marshaled a cross-functional team on the design-to-value project to reduce cost which included rationalizing trade margins and optimizing packaging costs and marketing spends. This project has saved $1.2M for the company in the last 3 years, adding 0.8% to the organization’s Profit and Loss (P&L) in 3 years.

* Strengthened the leadership of Castrol Activ engine oil by driving integrated marketing campaigns, increasing brand advocacy among mechanics, growing rural demand, launching successful line extensions and growing profits margins. The brand gained 5.1% market share from 2012 to 2015, contributing to 20% of the company’s topline.* Pioneered several innovations to drive the brand salience and superiority among consumers and mechanics, which included the usage of Augmented Reality (AR) and Virtual Reality (VR) for brand communication and using technology to encourage bikers to wear helmets. These innovations won external awards and were replicated by other countries, as the brand grew by 6% in advantage from 2012 to 2015, according to the Millward Brown Brand Health study.* Revitalized the brand growth by formulating proposition change, packaging refresh, rationalizing prices & launching a loyalty program for key customers. The brand grew by 3%, reversing a 6-year declining trend, making India the only subsidiary to turn around the brand decline.*Launched a revolutionary new product, Castrol Activ Scooter in a category known for marginal improvements, contributing 20% to the portfolio, and winning design and activation awards.

* Charted the brand growth roadmap by investing heavily in media campaigns, fast-tracking New Product Development (NPD) launches, and initiating communication changes while driving margin improvement. The brand grew by 27% over the previous year, helping Colgate win back market share from the competition.

* Maximized sales growth of the branch by growing Colgate’s market share beyond 50% in Toothpaste category and wresting leadership from competition in Toothbrush category. The branch won the award, ‘Growth Engine of the Company’ by clocking 19% growth over previous year.

* Accelerated sales growth in Large Format Retail (LFR) channel by driving fruitful engagement with key customers, executing large scale visibility and consumer promotions in-store. The branch registered a 25% growth quarter-on-quarter to claim the category leader status across all key LFR customers.

* Led sales and business development teams across two territories to deliver superior business growth through driving distribution, process improvement, and mentoring of team members. I delivered 12% growth year-on-year and mentored 5 team members successfully for promotion to the next level.

* Developed and successfully executed the organization’s pilot program to drive sales growth in the small towns of India by devising consumer promotions, publicity events, and advertising collaterals. The pilot was scaled across the country the next year to fuel the company’s sales growth from emerging markets.