Vikas Kumar Email & Phone Number

New Delhi, Delhi, India

- Build strong brand awareness campaigns through social media, and digital marketing to drive market activity and connectivity.- Execute the organization's marketing strategies for merchandising and brand promotions.- Managed relationships with key contacts at potential clients, buyers, consulting companies and partners in order to get access to new opportunities for - Collaborate with cross-functional teams, including Sales, Operations, and Creative, to create and implement integrated marketing campaigns for various advertising products and services.- Planning and preparing presentations on sales & business marketing strategies.- Collaborate with the creative team to develop engaging and innovative marketing materials that effectively communicate the company's value proposition.- Sharing progress reports with all stakeholders on a regular basis.

Ahmedabad, Gujarat, India

- Responsible for marketing, merchandising, and business development for the Advanced Material division - Responsible for designing, planning, and executing marketing strategies and campaigns to improve customer conversion rate by 21%, representing $2 Million+ gain in annual revenue- Monitor and manage the marketing budget, ensuring optimal allocation of resources and cost-effective execution of marketing initiatives- Track and analyze marketing campaign performances for improvement and improvisations if needed- Create and share regular reporting to the management team for further guidelines and strategies- Collaborate with other internal process teams to the meet department’s KPIs

Gurugram, Haryana, India

- Responsible to supervise the Senior VP for Sales & marketing of the thread business that total revenue of $123 Million- Following up on new business opportunities to all 20 regional divisions across the nation - Managed technical support department to handle issues and provide their solution at the client end- Planning and preparing presentations on sales & promotional strategies- Closely communicate with sales teams across nation to develop sales strategies- Visit key customers and their vendors frequently in order to meet customer needs and capture potential market

India

Vapi, Gujarat, India

- Planning and developing merchandising strategies- Analysing sales figures, market trends, and customer behavior to determine product needs- Stocking sales floor shelves and creating attractive product displays- Forecasting sales and profits- Managing budgets- Initially, responsible for the product development department of the woven and knits fashion/apparel division- Create and share regular reporting to the management team for further guidelines and strategies- Monitor the initial bulk and work towards commercialization of the newly developed products

Master Of Science (Ms), Textile Sciences And Engineering

Bachelor Of Technology - Btech

Master Of Business Administration - Mba, Marketing/Marketing Management, General