Vikas Manhas Email & Phone Number

 Annual Media planning, negotiations, buying & Execution of same in Coordination with area offices and gauging the response of the advertisement release in more than 26 News papers & 32 National-regional channels & amendments in the media planning accordingly. Worked in very close coordination between the agency & senior management for Creative designing of annual magazines, diary, Product guide, leaflet, Newspaper advertising in accordance with customer expectation. Developed Corporate Identity programme for the entire dealership network and implemented the same for Sonalika Tractors across the country. MIS preparation and submission of report to VP (Marketing) on weekly basis, Analyzes current performance, trends, market conditions, and other contributing factors. Conceptualization, briefing-scripting-story board- shooting and pre & Post Production of TVC in more than 8 Languages and release of the same on more than 30 channels. Handling Ad Agency & Media vendors for all ATL & BTL activities independently Demonstrated skills in planning, coordinating, executing and measuring the post eval of various BTL projects of Sonalika International. Responsible for all brand related activities at the regional & national level designing and implementing image building activities to enhance brand image and consumer promotions to ensure brand visibility, awareness and recall. Analyzing competitors, Dealer performance, Industry growth & trend for focusing branding activity & accordingly budgeting.

Listed skills include Marketing Management, Product Development, Automotive, Marketing, and 9 others.