📈 Retention Strategist | Customer Lifecycle Management Specialist | Business Development ConsultantWith extensive expertise in digital marketing, D2C, eCommerce, and omnichannel strategies, I specialise in designing and executing impactful retention plans that enhance customer engagement, reduce churn, and drive business growth. From campaign automation to personalisation on app/web platforms, I leverage a wide range of tools and techniques, including A/B testing, retention tools, and analytical platforms, to deliver measurable results.💡 Core Skills and Expertise:. CRM mastery: Proficient in CleverTap, MoEngage, WebEngage, Netcore Cloud Smartech, and other leading platforms.. Retention trends, cohorts, funnels, and RCA: Crafting data-driven reports and strategic action plans for daily, weekly, and monthly reviews.. Process optimization: Identifying and addressing process gaps impacting customer experience and collaborating with cross-functional teams across sales, marketing, billing, and technical domains.. Competitive market research: Staying ahead of trends to position businesses effectively in a dynamic market.🚀 What I Bring to the Table:. Proven track record in campaign automation and broadcast execution that drives results.. Expertise in customer lifecycle management to ensure customer satisfaction and loyalty.. Leadership skills in building and guiding teams to excel in retention-focused strategies.Whether it’s creating omnichannel marketing campaigns, optimising customer experiences, or developing actionable business strategies, I am committed to delivering growth and retention in today’s competitive marketplace.Let’s connect to discuss how I can add value to your business! 🌟