Vikas Sachdeva Email & Phone Number

Mumbai, MH, IN

Mumbai, Maharashtra, India

• NOTABLE ACCOMPLISHMENTS
• Co-authored a detailed report on ‘Digital Payments Adoption in India’ which included households across the country and their digital spending patterns.
• Created a new brand road map for digital payments product ‘Aadhaar Enabled Payments System (AePS)MARKETING, RESEARCH, CONTENT & PROMOTIONS
• Spearheaded the market understanding of AePS, its usage and attitude patterns through its channel Banking Correspondents study & a separate market study
• Created education & promotion modules for spreading knowledge and use of AePS
• Played a key role in ideation and roll out of UPI campaign ‘UPI chalega’ for the digital payments’ ecosystem

Mumbai Area, India

Mumbai Area, India

Mumbai Area, India

• BRAND MANAGEMENT
• Developed Brand Philosophy and Brand Road map for car Service business and private label spares business
• Developed and launched a new brand identity of car servicing business and brand guidelines and its implementation across the franchise network and standardization across communication elements.MARKETING COMMUNICATION.
• Liaison with Advertising, Media, Public relations (PR), Digital agencies for the formulation and execution of the marketing plan.
• Pioneering Customer Engagement Programs- Bonnet Book event, Customer Panel & Get a date with your car
• Responsible for development of private label brand in auto spares (Brand, Communication, Packaging)

Mumbai Area, India

• NOTABLE ACCOMPLISHMENTS
• Awarded “Best Promotion” by Times Big Rewards (An initiative by Times of India)BRAND MANAGEMENT, PROMOTIONS & MARKET RESEARCH
• Conceptualized and implemented Promotions (ATL & BTL) for brand Welhome & Spaces to push footfall in the stores PAN India with close interaction with the advertising and media agencies
• Lead the barter system to buy media vehicles to promote the brand
• Lead the product category research to understand market dynamics
• Developed the Packaging for the range of the products

Mumbai Area, India

• NOTABLE ACCOMPLISHMENTS
• Created an Intellectual Property ‘Monthly Bachat Bazaar’ to increase footfalls in retail stores.
• Awarded “Execution Excellence” rating for the revival of a store wrt product mix and customer insights.BRAND, PROMOTIONS & MARKET RESEARCH
• Liaison with the Advertising, Media and PR agencies to create communication elements of various marketing campaigns like Sabse Saste 5 din, Mahabachat, Monthly Bachat Bazaar, Wednesday Bazaar across print, TV, Radio.
• Planned & Executed Regional Community Connect Promotions for Big Bazaar.
• Executed internal communication for all marketing related activities.

Mumbai Area, India

• Conceptualisation & Implementation of elements of brand strategy and related communication.
• Close co-ordination with advertising and Media agencies for the release of communication plans.
• Designed channel specific merchandising (POP) and in-shop items.
• Responsible for website management, content updation in close coordination with Product teams.
• Planned and managed all internal corporate communications activities.
• Interaction with branches to understand their promotion specific requirements and its implementation.

Mba, Marketing

Activities and Societies: Member of Alumini Commitee at ICFAI,Member of Stpendary Assignment Program(SAP) at ICFAI,Member of Cultural.

Master Of Business Administration - Mba, Marketing

B.Tech, Mechanical

Received scholarship from SBI for acedemic acheievements Member of Cultural Commitee Have done summer internships at Punjab Tractors.