• As part of customer engagement team, I conceptualize and launch business scalability via O&O marketing, personalization, widget automation and marketing innovation leading to discovery of content and engagement• Own the TVOD Storefront marketing charter for India which is the largest marketing lever driving over one-third of all TVOD transactions• Responsible for leading marketing automation, new feature launches, experiment roadmaps and driving overall marketing strategies for new release movie titles and library titles.• Partnered with WW product, BI teams to test and create personalization models for recommendation and relevance engines which delivers highly optimized content to customers in real-time. This showed a +7.5% incremental growth in the business.• Manage the merch led campaigns for user acquisitions, dormant user activations, and engagement via proactive campaigns

• Control and coordinate the entire storefront events charter across multiple stakeholders• Responsible for ownership of high performance in-app widgets for their metrics, experiments, trends and driving widget share and revenue (AOV, RPO, Impression Share, CTR and CVR)• Manage the merch led campaigns for user acquisitions, dormant user activations, and engagement via proactive campaigns• Conceptualize and ideate wireframes, user journeys and flow of organic and ATL led campaigns• Undertake new initiatives with product teams for widget automations, dish data mappings, food intelligence, new feature xp and setups and campaign level optimizations for improved user experience• Setting up tracking mechanics for all events and conducting post-event insights & analytics for goodness and learning brought

Manage the Digital campaigns, user acquisitions, retentions, and engagementConceptualize and ideate the social campaigns towards paid ads and organic engagementPromote constantly the Nhance app ( for user loyalty and engagement ) digitally through UAC, Facebook, Affiliate partners, Native, in-mall promotionsDigital Content creation for the Mall and their advertisementOptimize and improve the SEO ranking of the webpage aiding higher discoverability and site rankingSetup analytics of the web and app to create vivid and crisp dashboardsSetup an intuitive and robust mechanism for user engagement through contests, offers, feed posts, gratifications

• Campaign Management, User Acquisition & Retention, and Marketing Performance Analytics• Plan, Strategize, Direct, Control and Execute marketing channels like web/mobile affiliates, SMS, email, social media, SEM, SEO, lead generation and Alliances including cross-branding• Key Member of Marketing Team for all product flow changes on the web, app, and native sites• Plan and implement overall campaign structure, strategy and project plan following Unit Economic and Marketing goals with cross-functional teams• Design the Key Performance Indicators (KPI) of the campaign but not limited to RoI, RoAS, CAc, LTV, onsite analytics and conversion rates• Track record of success in developing and executing result-oriented campaigns across 360 marketing elements• Strong focus on User Acquisition – costs, RoI, conversion rates, basket size, and scalability• Build briefs for branding, social and content strategy for better brand reach and conversions• Experience in creative project planning, managing budgets, developing and managing resources, working closely with both internal team and third-party agencies.• Responsible for monitoring Business Intelligence for insights and Marketing Metrics every day

• Vendor and Catalog Management for 4 business lines on Amazon.com• Perform monthly Quality Audits for the team and identify the best practices amongst all marketplaces• Standardize operating procedures across Amazon marketplaces in 7 countries• Prepare forecasts for new product launch and identify marketing strategies to boost sales• Develop reports to see inflow vs closure rates, monitor Quality, shrinking SLA thresholds and specific metrics using charts and pivot tables• Hire and develop new members of the team and impart refresher training to the team to keep up with procedural changes on real-time basis