Digital Marketing Manager
Navi Mumbai
Ayurvedic Village is a ayurvedic treatment center in Navi Mumbai. Targeting global customer looking for ayurvedic treatment in India for various ailments. Target Country: India, Dubai, Middle East.Ad Spending: Rs1,50,000 - 2,00,000/Month (Google Ads+FB). Business generated: Rs 20,00,000 - 25,00,000/monthOptimizing PPC campaigns through different optimization method for better ROIA/B testing ad copiesManaging ad-spend Developing strategic operating plans that reflect… Show more Ayurvedic Village is a ayurvedic treatment center in Navi Mumbai. Targeting global customer looking for ayurvedic treatment in India for various ailments. Target Country: India, Dubai, Middle East.Ad Spending: Rs1,50,000 - 2,00,000/Month (Google Ads+FB). Business generated: Rs 20,00,000 - 25,00,000/monthOptimizing PPC campaigns through different optimization method for better ROIA/B testing ad copiesManaging ad-spend Developing strategic operating plans that reflect the longer-term objectives. Planning and developing Google Adword strategies.• Analyzing keywords research/search terms and interpreting the search results.• Setting up of Google Adwords campaigns on Search and Display networks.• Deciding on the daily budget for a determined reach to target audience.• Writing attractive ad copies.• Optimizing the campaigns on regular intervals.• Create performance reports for PPC campaign improvements.• Familiar with landing pages, conversions, and other aspects of PPC marketing.• Generating new ideas to fuel PPC campaigns.Social Media Advertising:• Experience with Facebook, instagram Paid Advertising campaigns.• Working with the design team to develop creatives for campaigns and ensuring that the social media channels are kept up to date.• Managing social media campaigns / day to day activities and promotions.• SEO for the company’s website – on page, off page and technical SEO.• Blogging on the website.• Managing a developer team, graphics designer, content writer. Show less