At ZS, my role as a Decision Analytics Associate Consultant merges analytical prowess with a creative touch. Leveraging a BTech in Civil Engineering from NITK, I excel in payer analytics, transforming complex datasets into strategic insights for a leading US Pharmaceutical company.My technical toolkit includes SQL, Advanced Excel, and various data visualization tools, ensuring data-driven decisions underpin our team's success. Beyond work, my passion for technology extends to building quadcopters and working on DIY projects
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Decision Analytics ConsultantZsPune, Mh, In -
Decision Analytics Associate ConsultantZs Jan 2023 - PresentPune, Maharashtra, India• Employ Bayesian regression models to conduct marketing mix exercises for a leading pharmaceutical company across various therapeutic areas to analyze the impact of various promotional tactics on sales performance. • Develop response curves to identify optimal spending allocations for different marketing channels, facilitating data-driven decision-making processes for clients. • Communicate findings effectively to stakeholders, translating complex analytical results into actionable… Show more • Employ Bayesian regression models to conduct marketing mix exercises for a leading pharmaceutical company across various therapeutic areas to analyze the impact of various promotional tactics on sales performance. • Develop response curves to identify optimal spending allocations for different marketing channels, facilitating data-driven decision-making processes for clients. • Communicate findings effectively to stakeholders, translating complex analytical results into actionable recommendations for optimizing promotional spending.• Led a team of three to successfully deliver a Marketing Mix project for four growth stage brands. Show less -
Decision Analytics AssociateZs Feb 2021 - Dec 2022Pune, Maharashtra, India• Responsible for Data analysis and visualization of Rx data sets for a major US Pharmaceutical client. Analyzed Patient journeys, prescriber behaviors and their direct/ indirect effect resultant of Payer decisions in the market through various pharmacy datasets using SQL, Excel and Python• Streamlined/Automated various recurring reports which resulted in a 50% reduction in time.• Led a team of two managing multiple priorities while branching out to a new world of promotion response… Show more • Responsible for Data analysis and visualization of Rx data sets for a major US Pharmaceutical client. Analyzed Patient journeys, prescriber behaviors and their direct/ indirect effect resultant of Payer decisions in the market through various pharmacy datasets using SQL, Excel and Python• Streamlined/Automated various recurring reports which resulted in a 50% reduction in time.• Led a team of two managing multiple priorities while branching out to a new world of promotion response modelling. Show less -
Senior EngineerLarsen & Toubro Jul 2019 - Sep 2020Bengaluru, KarnatakaWorked as a Site Planning Engineer at BMRCL RT03 Underground Metro Project• Managed planning for an underground metro station construction at site level for BMRCL RT03 Underground Metro Project valued at 1299Cr. • Semi-automated documentation using Excel VBA, minimizing time spent on repetitive tasks and enhancing efficiency. • Analyzed workmen productivity to inform realistic planning of future activities, ensuring project timelines and objectives are met. -
Summer InternIndian Railways May 2018 - Jun 2018Mangalore Area, IndiaGained insights on Tunnelling through hard rock and multi layered soil strata. -
Summer InternCpwd Jun 2017 - Jul 2017Surathkal
Vikas V K Education Details
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Civil Engineering
Frequently Asked Questions about Vikas V K
What company does Vikas V K work for?
Vikas V K works for Zs
What is Vikas V K's role at the current company?
Vikas V K's current role is Decision Analytics Consultant.
What schools did Vikas V K attend?
Vikas V K attended National Institute Of Technology Karnataka.
Who are Vikas V K's colleagues?
Vikas V K's colleagues are Prerana Das, Jessica De Giovanni, Amy H., Himanshu Sharma, Vinod Nanthan, Naga Samsritha Gollapudi, Aparna Thakur.
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