Vikas V K Email & Phone Number

Pune, Mh, In

Pune, Maharashtra, India

• Employ Bayesian regression models to conduct marketing mix exercises for a leading pharmaceutical company across various therapeutic areas to analyze the impact of various promotional tactics on sales performance. • Develop response curves to identify optimal spending allocations for different marketing channels, facilitating data-driven decision-making processes for clients. • Communicate findings effectively to stakeholders, translating complex analytical results into actionable… Show more • Employ Bayesian regression models to conduct marketing mix exercises for a leading pharmaceutical company across various therapeutic areas to analyze the impact of various promotional tactics on sales performance. • Develop response curves to identify optimal spending allocations for different marketing channels, facilitating data-driven decision-making processes for clients. • Communicate findings effectively to stakeholders, translating complex analytical results into actionable recommendations for optimizing promotional spending.• Led a team of three to successfully deliver a Marketing Mix project for four growth stage brands. Show less

Pune, Maharashtra, India

• Responsible for Data analysis and visualization of Rx data sets for a major US Pharmaceutical client. Analyzed Patient journeys, prescriber behaviors and their direct/ indirect effect resultant of Payer decisions in the market through various pharmacy datasets using SQL, Excel and Python• Streamlined/Automated various recurring reports which resulted in a 50% reduction in time.• Led a team of two managing multiple priorities while branching out to a new world of promotion response… Show more • Responsible for Data analysis and visualization of Rx data sets for a major US Pharmaceutical client. Analyzed Patient journeys, prescriber behaviors and their direct/ indirect effect resultant of Payer decisions in the market through various pharmacy datasets using SQL, Excel and Python• Streamlined/Automated various recurring reports which resulted in a 50% reduction in time.• Led a team of two managing multiple priorities while branching out to a new world of promotion response modelling. Show less

Bengaluru, Karnataka

Worked as a Site Planning Engineer at BMRCL RT03 Underground Metro Project• Managed planning for an underground metro station construction at site level for BMRCL RT03 Underground Metro Project valued at 1299Cr. • Semi-automated documentation using Excel VBA, minimizing time spent on repetitive tasks and enhancing efficiency. • Analyzed workmen productivity to inform realistic planning of future activities, ensuring project timelines and objectives are met.

Mangalore Area, India

Gained insights on Tunnelling through hard rock and multi layered soil strata.

Surathkal