• Employ Bayesian regression models to conduct marketing mix exercises for a leading pharmaceutical company across various therapeutic areas to analyze the impact of various promotional tactics on sales performance. • Develop response curves to identify optimal spending allocations for different marketing channels, facilitating data-driven decision-making processes for clients. • Communicate findings effectively to stakeholders, translating complex analytical results into actionable… Show more • Employ Bayesian regression models to conduct marketing mix exercises for a leading pharmaceutical company across various therapeutic areas to analyze the impact of various promotional tactics on sales performance. • Develop response curves to identify optimal spending allocations for different marketing channels, facilitating data-driven decision-making processes for clients. • Communicate findings effectively to stakeholders, translating complex analytical results into actionable recommendations for optimizing promotional spending.• Led a team of three to successfully deliver a Marketing Mix project for four growth stage brands. Show less

• Responsible for Data analysis and visualization of Rx data sets for a major US Pharmaceutical client. Analyzed Patient journeys, prescriber behaviors and their direct/ indirect effect resultant of Payer decisions in the market through various pharmacy datasets using SQL, Excel and Python• Streamlined/Automated various recurring reports which resulted in a 50% reduction in time.• Led a team of two managing multiple priorities while branching out to a new world of promotion response… Show more • Responsible for Data analysis and visualization of Rx data sets for a major US Pharmaceutical client. Analyzed Patient journeys, prescriber behaviors and their direct/ indirect effect resultant of Payer decisions in the market through various pharmacy datasets using SQL, Excel and Python• Streamlined/Automated various recurring reports which resulted in a 50% reduction in time.• Led a team of two managing multiple priorities while branching out to a new world of promotion response modelling. Show less

Worked as a Site Planning Engineer at BMRCL RT03 Underground Metro Project• Managed planning for an underground metro station construction at site level for BMRCL RT03 Underground Metro Project valued at 1299Cr. • Semi-automated documentation using Excel VBA, minimizing time spent on repetitive tasks and enhancing efficiency. • Analyzed workmen productivity to inform realistic planning of future activities, ensuring project timelines and objectives are met.

Gained insights on Tunnelling through hard rock and multi layered soil strata.