Vikas Saraswat Email & Phone Number

Kota, Rajasthan, In

Currently, I am leading all digital marketing initiatives for Career Point - This includes media planning/agency partnerships, lead generation, brand management, paid media, social media, & optimizing the entire online channel for revenue.Key Responsibilities:- Online Marketing supervising, planning & executing branding, growth and ROI strategies for career point & managing team of SEM, SEO, Creative, Mobile Marketing, Media planning and buying.- Setting online strategies along with offline departments to achieve maximum ROI.- Create and execute Marketing Campaigns across all digital platforms for lead conversion & customer engagement.- Making monthly & yearly marketing plans for career point with forecasting sales.- Provide market feedback based on research to company management & report regarding competitive offerings, and prospect needs and generate product development ideas.- Find new ways to make learning more effective using technology.- Setting Sales Strategies and Revenue Targets; Monitor sales funnel for conversion optimization strategies and tactics to achieve maximum ROI from paid & organic campaigns.- Planning and coordinating the implementation of business plans and penetration of the new market.- Coordinate with B2C & B2B Team to generate sales.-Manage CRM(Leadsquared) Marketing automation, landing page, and lead funnel tracking. - Coordinate with the Software Development team to add new features in our digital platform.- Working along with product, Tech, marketing and support team and taking care of improvisation.

Kota, Rajasthan, In

• Devising strategies to drive online traffic to the company website.• Tracking conversion rates and making improvements to the website.• Developing and managing digital marketing campaigns• Utilising a range of techniques including paid search, SEO and PPC.• Overseeing the social media strategy for the company.• Managing online brand and product campaigns to raise brand awareness.• Managing the redesign of the company website.• Improving the usability, design, content and conversion of the company website• Responsibility for planning and budgetary control of all digital marketing• Evaluating customer research, market conditions and competitor data.• Review new technologies and keep the company at the forefront of developments in digital marketing

London, Gb

Managing cross-functional teams develop and evolve ideas to bring together brand goals, retailer objectives and consumer needs. Perform keyword research to optimize existing content and uncover new opportunities. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific. Administer search engine programs (XML sitemaps, webmaster tools, google analytics) for purposes of diagnostic reporting on project. Help to create and support content for viral on socialize and use for social media purposes (e.g. Blogs & Articles Posts) Implement link building campaign for the website. Build and execution of communication/content strategies via social communities in coordination with SEO goals. Keep pace with SEO, search engine, social media and internet marketing industry trends and developments. Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance goals. Monitor and evaluate search results and search performance across the major search channels

Ojai, Ca, Us

Website Progress Review- Through Google Analytics, Ranking Monitoring, Search Engine Results & Traffic Tracking through Web Analytics. Online Reputation Management, Social Media Promotion, Bid Management, Search Media campaigns, Google analytics, Bing AdCenter, Facebook advertising and Google Adwords.-Coordinate with the Overseas clients on Project Progress -Design new digital marketing strategy share with Overseas clients -Generate good amount of traffic & leads in short time & low cost.-Quickly produce well-organized, optimized, and documented report for clients.-Debug existing website & app source code and polish feature sets.-Contribute to technical design documentation.-Work independently when required.-Continuously learn and improve skills.-Attention to detail is essential and all tasks must be carried out to the highest standard.

Udaipur, Rajasthan, In

Direct responsible of campaign planning and implementation, budget management, performance review, optimization and analysis for all assigned SEM Accounts to achieve market leadershipGenerating reports to analyze account performance and reporting the same to the clients on the weekly and monthly basis and offering latest strategies, reporting, recommendations, reporting to the clients.Co-ordinating with team for regular improvement in performance.Managing Website Traffic and Ranking in Search Engine for SEO ClientsCreating and Developing SEO Work Strategy PlansFollowing New SEO Trends and Strategies to improve our client WebsiteCreating Paid Marketing StrategyManaging Social Media ActivitiesTracking Rankings and Website TrafficDeveloping Content Marketing StrategiesResearch on Keywords and Latest Digital Marketing TechniquesResponsible for complete SEO process (on & off page optimization).Provided SEO guidance and recommendations for SEO friendly website design and development.Developing and improving websites to enhance natural search rankings.Preparing traffic report using Google Analytics. Manual reports for checking the ranking of sites in Search Engines like Google, Yahoo, and Bing.Introduced an approach to incorporating Search Engine Marketing. Applying Social Media Optimization through MySpace, Facebook and Twitter.Pages, Promoting Updated Blogs, Images and Videos.Responsible for team report and progress.

Implement successful Digital Marketing strategies to enhance the business objectives (improve keyword position, online branding, web traffic improvement, conversation optimization.- Perform keyword research in according to business objectives. Optimize existing content and uncover new opportunities- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages- Provide recommendations and execute strategies for content development in coordination with SEO goals and keyword specific- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting of projects- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)- Assist in the development and execution of communication/content strategies via social communities in coordination with SEO goals- Keep pace with SEO, search engine, social media and internet marketing industry trends and developments- Research and administer social media tools in support of social media strategy- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals- Monitor and evaluate search results and search performance across the major search channels- Work closely with the other team members to meet goals