Heading Sales for Northern region for all product lines Fans, Appliances, lighting & Pumps. Business Size 1500 Cr p.a

• Responsible for 760 cr business in Fans & Appliances in NR• Shouldering responsibility of developing business plan and sales strategies for the Region that ensure attainment of company sales goals and profit• Responsible for Setting up GTM in region, to achieve Numeric & Weighted distribution.• Designing of Schemes and SPAC for region based on market needs and planned objectives.• Formulating action plans to increase MS across region.• Initiating and coordinating development of action plans to penetrate new market• Ensuring proper allocation; undertaking regular partner visits & implementing strategies• Tracking competitor’s move and devising counter action for the same• Responsible for Region forecasting and sales tracking; controlling expenses to meet budget guidelines

Managing the entire product line life cycle from strategic planning to tactical activities.Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.Developing and implementing a company-wide go-to-market plan, working with all departments to execute.Analyzing potential partner relationships for the product Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products.Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.Design market research projects to assess customer attitudes to the current product range and new product introductionsAssist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production to ensure supply timelines.

Successfully handled a Highest Turn Over Pan India, of 100 million per month..Key responsibilities and achievements in this role were...Planning & forecasting of Business needs, Got an award for best forecasting in the region...Appointments, Development & Evaluation of Channel partners, Penetration in low coverage markets, Investment Analysis, gaining market Share Personal & professional skills development of team mates for enhancing their capability & productivity.Team building & Team management and keeping the employee attrition low..Implementing channel management strategies in coordination with Regional Marketing Manager.

Responsible for National business volumes of Wal-mart retail, Wal-mart Cash & Carry, Carrefour V-Mart and Vishal Air Plaza along with other Regional chains of North & East india.Handled the Responsibility for overall sales operations and achievement of A.B.P in Modern Trade Vertical of North n East regionSigning of TOT's with New accounts & reviews of our existing TOT's Forecasting with Accuracy - Having a right product at right place at right time (ensuring 85% fill rates)Creative Business Development - Unique & Innovative ways to grow the business with our customers and provide solutions to management and the clients in the face of challengesThorough Business Planning - have a clear transparent and concise communication with buying teams of all accounts handled (joint business plans)& supported with reviews & analyzing the team & accounts performancesBudget controls -manage a significant piece of the overall expenditures that company spends to promote its brands and ensure that every spent we make builds the long term sustainability of the brandsTeam Building & Team Motivation - Motivate & set clear tasks direction for a team through with effective assignments of work within so that everyone performs better & contributes 100% in achieving company's goalsHandling Franchisee (Bottler), responsible for achievement of Franchisee targets for Franchisee territory

Coverage of Modern Trade Universe of Entire North India which includes states (Delhi, Rajasthan, Punjab,Haryana UP, Uttranchal, Himachal & J&K ). Modern Trade accounts Categorize as all Retail Chains, Top Open format stand alones, and all Gas stations. Focus on achieving high standards of performance through training & development, building & maintaining team spirit and create a culture of high performance.To ensure healthy ROI of Business partnersWorking on Relationship building in key AccountsEstablish An Activity Calendar in consultation with Marketing Team and with Buying Team of all MT accounts and execute marketing and brand activities as per the agreed calendar.To ensure Zero stock-outs through stock planning, coordinating with Central supply chain to ensure smooth logistics & healthy fill rates to the accounts.To achieve Secondary & Primary sales objectives as per agreed targets.To ensure healthy ROI of Business partners.

Handled business operations in Eastern U.P Key responsibilities in this role wereTerritory Management Planning & Forecasting Man Management Revenue ManagementProcess & System ManagementEnhancing customer Satisfaction