• To supervise and direct the workflow of Communication, Advertising or public relations specialists by assigning job tasks• Facilitating interdepartmental communications and managing the work flow• Allocate company resources to maximize collaboration, efficiency and creativity in the building and maintenance of consistent branding or corporate identity across marketing and public relations channels• Responsible for staying up to date on industry trends and guiding Team accordingly• Working at both poles of their job title, as well as where marketing and communications duties intersect• The marketing management side of the job may involve the development and refinement of marketing goals, pricing strategies, promotional activities and branding in consultation with marketing staff and clients• Directing market analysis and research to identify trends and opportunities• Directing the creation of internal communications, reviews to assess the overall progress on assigned objectives• Strong consumer and product awareness• Good organizational and planning skills• Excellent written and verbal communication • The ability to work on multiple projects at one time• The ability to work under pressure and to deadlines• Good attention to detail and accuracy• Strong IT skills• Good knowledge of marketing techniques• Self motivation• The ability to be a team player• Good creative skills