Data Analyst with 3+ years of experience specializing in harnessing data-driven methodologies to fuel business growth and enhance operational efficiency. My expertise encompasses a wide range of advanced analytical practices, including Descriptive Analysis, Root Cause Analysis, Lift Analysis, attribution modeling, and customer profiling. Also experienced in data pipelines creation to automate and update data using Airflow.My day to day work includes developing SQL, PySpark, Python codes to extract and analyse complex data from both on-site and remote databases. This enables me to gather valuable insights from various data sources efficiently, providing the foundation for data-driven decision-making.Continuously learning to stay abreast of the latest trends in data science and Analytics. My experience also includes applying analytics and machine learning algorithms for customer segmentation, as well as conducting hypothesis testing and A/B testing etc. to focus on revamping marketing campaigns and use insights to help businesses overcome challenges.