As an expert in Above-the-Line (ATL), Below-the-Line (BTL), and Through-the-Line (TTL) marketing strategies, I bring a comprehensive approach to managing all facets of marketing activities. My experience spans the entire spectrum of marketing functions, ensuring seamless execution and impactful results across various channels.Core Competencies:ATL, BTL & TTL Campaigns: Expertly manage and execute all activities under ATL, BTL, and TTL marketing, driving brand visibility and… Show more As an expert in Above-the-Line (ATL), Below-the-Line (BTL), and Through-the-Line (TTL) marketing strategies, I bring a comprehensive approach to managing all facets of marketing activities. My experience spans the entire spectrum of marketing functions, ensuring seamless execution and impactful results across various channels.Core Competencies:ATL, BTL & TTL Campaigns: Expertly manage and execute all activities under ATL, BTL, and TTL marketing, driving brand visibility and engagement.Marketing Planning & Strategy Implementation: Proficient in developing robust marketing plans, executing strategies, and ensuring alignment with business goals.Budget Management: Skilled in meticulous budget planning and management to maximize ROI and efficiency.Digital Media Management: Oversee digital media strategies, including social media, SEO, and online advertising to boost online presence and engagement.OOH Activation: Implement effective Out-Of-Home (OOH) campaigns to enhance brand awareness and reach targeted audiences.Portals Management: Manage various marketing portals to streamline communication and operations. (99acres, Housing & MagicBricks)Offline Marketing Activation: Execute offline marketing activities, including events, promotions, and partnerships, to drive consumer engagement and sales.With a proven track record of delivering successful marketing campaigns, I excel in integrating traditional and digital marketing techniques to achieve comprehensive and measurable outcomes. My strategic approach and meticulous execution ensure that all marketing initiatives align with overall business objectives and deliver maximum impact. Show less

Currently working with Veeraraghavan Chartered Accountants and Company as a Business Analyst.PD (Personal Discussion about Business and Personal Profile at client premises)LIP (Liquid in Process, Drafting Provision ITR's)Creating Profiles on the basis of observation and providing information for the bankers. Interacting with Bankers to process the PD & LIP documents.