Vision is a collective of strategy & insights specialists that focus on Practical Magic: Making the complex simple, the simple magical, and the magical practical. Our clients include brands, businesses, and agencies: Woolworths, Smirnoff, RMB, Ocean Basket, Savanna, McDonalds, Windhoek, Converse, Johnnie Walker, Spotify, The Luxurious Marble Circus, Showmax, Vodacom, Absa, SuperSport, Spur, SA20, DStv, Space42, Amstel, CANSA, Marble Group, Russian Bear, Supersonic, Inverroche, Namola, Tsebo, Grid Worldwide, TBWA\Hunt Lascaris, TBWA\Juniper Park, Rapt, Matriarch, Lucky Beard, Levergy.

In my role as Head of Marketing and Communications for Avantedge Group, I am responsible for steering the strategic direction of marketing initiatives and communication strategies for all the Group companies and products, including Legal Interact, Solumed, Motovate and Contract Undertanding.I also head up the company's internal agency, Avantedge Marketing, leading a dynamic team of writers, designers, and communication specialists, to create work that works, cuts through, and contributes to the bottom line.Reporting to the CEO, I bring together cross-functional teams (across marketing, product, dev and business development) to craft omnichannel marketing strategies that move the needle for the business units, whilst also looking after corporate reputation and public relations for each of the companies.

At Razor PR (an M&C Saatchi Group South Africa company), I helping our company and clients thrive through the power of conversations. I'm responsible for the overall strategic direction of all clients in both the corporate and consumer portfolios.A member of the MANCO, I am also responsible for new business development across both new prospects and within existing clients by establishing and growing new business verticals to win client revenue and solve client business problems.I also lead our strategy and data & analytics teams across Cape Town and Johannesburg offices.Primarily responsible for creating insightful strategies to solve the biggest challenges for brands in today’s connected world, whilst creating thought-leadership and building strategic IP to build our company reputation, enabling the navigation of a changing world.

At Razor PR, I'm responsible for driving powerful conversations for powerful brands to nurture their reputations.Responsible for managing and leading the strategic charge for Razor PR, working with Client Leads to deliver quality strategic thinking in all client delivery. Developing communication strategies that solve business challenges in the reputation and thought-leadership space.Also responsible for depth and breadth of reporting and analytics utilising a range of data tools (both qualitative and quantitative).A trusted strategic advisor both internally (within organisation) and externally (for clients) on navigating the complexity of a challenging communications and media landscape.

Strategic lead at M&C Saatchi Abel with a digital mandate on key Standard Bank portfolios, Lexus, Automark & Pasta Polana.

Standard Bank, Nando's, Lexus, Automark, and Danone (Yogi Sip & Ultra Mel).Pro bono work done for NSPCA.

Windhoek, Danone (Yogi Sip, Ultra Mel, Nutriday) and Standard Bank.

Working closely with an art director & media, to conceptualise and execute campaigns and content plans across a variety of brands. Working collaboratively toward an integrated approach with creative team and client team.