Product Designer
CurrentAt Bookmyshop, I have been instrumental in refining the UI/UX of SaaS e-commerce products, significantly enhancing user satisfaction and engagement. By leveraging user feedback and data insights, I have optimized the intuitiveness of the platform, resulting in a 20% increase in user retention rates. Collaborating closely with sales and marketing teams, I ensured that product features aligned seamlessly with strategic goals, contributing to a 15% boost in conversion rates. My role also involved creating targeted newsletters, compelling presentations, and high-quality product demo videos, which have been pivotal in driving customer interest and sales. Additionally, I implemented and documented UI updates, maintaining strict alignment with brand identity for a consistent user experience.