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Vikas Kumar Email & Phone Number
Digital Marketing, Analytics, eCommerce and Martech Consultant
at
Self-Employed
LinkedIn matched
3 data sources
Profile completeness 100%
Current company
Role
Digital Marketing, Analytics, eCommerce and Martech Consultant
Location
Gurugram, Haryana, India
Company size
Who is Vikas Kumar? Overview
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Quick answer
Vikas Kumar is listed as Digital Marketing, Analytics, eCommerce and Martech Consultant at Self-Employed, a company with 20126 employees, based in Gurugram, Haryana, India. AeroLeads shows a matched LinkedIn profile for Vikas Kumar.
Vikas Kumar previously worked as Global Head Product Marketing & GTM Leader at Maxis Clinical Sciences and Head Digital Marketing at Cetas Healthcare. Vikas Kumar holds Bachelor Of Engineering - Be, Infomation Tehnology from Rajiv Gandhi Prodyogiki Vishwavidyalaya.
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Self-Employed
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Profile bio
About Vikas Kumar
Vikas has 18+ years of experience in building digital-driven businesses from scratch to generate sales and expand business in new regions. Oversee digital marketing, branding, market research, customer segmentation, and MarTech to develop and implement integrated marketing strategies that optimize the customer journey across all digital and offline touchpoints. I work with the internal and external teams to run demand generation campaigns that build sales pipelines across the USA, EMEA, APAC, and LATAM, and collaborate with cross-functional teams to create personalized and engaging customer experiences at each stage of the lifecycle. My core competencies include set up business, growth strategy, P&L, hire best team. budget planning, project management, stakeholder and vendor management, campaign planning and execution (SEO, Paid marketing (Google AdWords. Meta, YouTube, Twitter), Social media marketing, Email marketing, TV, OOH, OTT, App promotion, influencer marketing, programmatic buying, SMS/ WhatsApp commercial integration and implementation, data analytics etc), and CRM marketing automation, branding, content marketing, team leadership, and people management. My mission is to create value for customers and stakeholders by providing innovative and effective digital marketing and MarTech solutions that enhance customer experience and satisfaction.
Listed skills include Smo, Website Development, E Commerce, Online Lead Generation, and 46 others.
Current workplace
Vikas Kumar's current company
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Self-Employed
12 roles · 20 years
Vikas Kumar work experience
A career timeline built from the work history available for this profile.
Global Head Product Marketing & Gtm Leader
Current
Jul 2024 - Present
Head Digital Marketing
Working with the CEO, COO, and other stakeholders on digital, branding, revenue generation, and performance marketing to ensure we achieve ambitious growth targets globally. Oversee digital strategy planning, B2B products/ tools ideation, development and promotion, and implementation of integrated marketing strategies, P&L, sales strategy, and event/.
Apr 2022 - Aug 2024
Head Digital Marketing & E-Commerce, Martech, Crm (Automation)
Responsible for bringing ResMed business (D2C and B2B) groups to the digital age, including India's one of the largest Sleep Apnea and NIV device innovators. I drive digital transformation and digital marketing, MedTech, MarTech, performance marketing, revenue generation via digital products (web, app, shop), e-commerce and strategic partnership (1 MG.
Nov 2017 - Mar 2022
Marketing Advisor - B2C
Managing media buying, sales, and marketing operations in India. Work with the team to define a unified view via marketing automation. Responsible for driving sales, growth, P&L, performance marketing, campaign planning and strategy, customer acquisition, retention and revenue maximization.Sales & Account Management: - Managing brand advertising sales for.
Aug 2017 - Nov 2021
Senior Global Marketing Manager
Part of JLL shared services global digital marketing team (directly reporting to Diane Ho - Global Strategy Director and Charles Doyle - Global CMO) & helping leadership team in digital transformation for commercial & residential business. Responsible for service delivery across all the regions APAC, EMEA and America, campaign, customer management, team.
Jul 2015 - Jul 2017
Manager Marketing
Client: British TelecomI was responsible for client interaction and stakeholders relationship maintenance. Delivered project within agreed SLA and timelines.Experience in web analytics strategy planning and implementationWebsite Optimization, Landing page creation & optimization Reporting and Data Analysis Expertise in Adobe Site Catalyst, Data Warehouse.
Sep 2012 - Jul 2015
Marketing Leads - Digital, Crm And Revenue Generation
I was leading the digital business for Cheapoair/ Cheapostay and was responsible for marketing and working with the sales/ operation/ FDA/ design team to build the product. (SEO & SEM strategy). Working closely with the technology and design team for landing page creation and for a better UI. Worked on wire-frame creation, technical audit of the website.
Apr 2011 - Sep 2012
Seo Specialist
Digital marketing by providing strategic leadership in the digital medium and contributing significantly to consumer marketing.Develop, design, execute strategy & road-map for digital campaigns.Search Engine Optimization & Link building strategies.Social Media optimization & communities management.Competitve research and analysis.Web reporting using web.
Nov 2009 - Mar 2011
Search Marketing Expert - Lead
Set up the marketing operation for iYogi and we grew from 4 member team to 50 members team within 12 months. We focused on SEO & PPC to generate the brand awareness and revenue for the business. There was more than 200% growth in traffic within a year and 100% growth in revenue. Speciality: SEO, SEM, Social Media, PR Strategy, Team management skills
Dec 2007 - Sep 2009
Seo Executive
Off Page Optimization, Directory Submission, Articles, Classifieds, Blog creation
Sep 2007 - Dec 2007
Web Marketing Engg
Infinity Esearch Pvt. Ltd
Off Page Optimization - Directory, Articles, Blogs, Press ReleaseWebsite Page Creation through dreamweaver
2006 - 2007
~1 yr
2 education records
Vikas Kumar education
Bachelor Of Engineering - Be, Infomation Tehnology
Rajiv Gandhi Prodyogiki Vishwavidyalaya
High School, Non-Medical
Sm Hindu Senior Secondary School, Sonipat
FAQ
Frequently asked questions about Vikas Kumar
Quick answers generated from the profile data available on this page.
What company does Vikas Kumar work for?
Vikas Kumar works for Self-Employed.
What is Vikas Kumar's role at Self-Employed?
Vikas Kumar is listed as Digital Marketing, Analytics, eCommerce and Martech Consultant at Self-Employed.
Where is Vikas Kumar based?
Vikas Kumar is based in Gurugram, Haryana, India while working with Self-Employed.
What companies has Vikas Kumar worked for?
Vikas Kumar has worked for Self-Employed, Maxis Clinical Sciences, Cetas Healthcare, Resmed, and Adclickzone.
How can I contact Vikas Kumar?
You can use AeroLeads to view verified contact signals for Vikas Kumar at Self-Employed, including work email, phone, and LinkedIn data when available.
What schools did Vikas Kumar attend?
Vikas Kumar holds Bachelor Of Engineering - Be, Infomation Tehnology from Rajiv Gandhi Prodyogiki Vishwavidyalaya.
What skills is Vikas Kumar known for?
Vikas Kumar is listed with skills including Smo, Website Development, E Commerce, Online Lead Generation, Web Marketing, Online Marketing, Digital Strategy, and Website Promotion.
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