Vikas Kumar Email & Phone Number

Sonipat, Hr, In

Edison, New Jersey, Us

Singapore, Sg

Working with the CEO, COO, and other stakeholders on digital, branding, revenue generation, and performance marketing to ensure we achieve ambitious growth targets globally. Oversee digital strategy planning, B2B products/ tools ideation, development and promotion, and implementation of integrated marketing strategies, P&L, sales strategy, and event/ conference planning. Working with the internal team to design web architecture as per GDPR, UI/ UX, and execute performance marketing campaigns to generate leads (digital, ZoomInfo, Demandbase, events, etc) and optimize the customer journey across all digital and offline touchpoints (including SEO, PPC, social media, email, content marketing, events, conferences, and offline channels), from acquisition to retention and advocacy. Focus on ABM to generate quality leads and build pipelines across the USA, EMEA, APAC, and LATAM. Collaborating with cross-functional teams KOL, Panel, Insights, Regulatory, Operation, HR, and Finance team to understand their business requirements and run the campaigns accordingly. Focus on market research data-driven insights to identify opportunities for enhancing customer journey and engagement.Proven experience in senior leadership roles with a focus on business operations, revenue growth, market research, competitor in-depth analysis, industry insights, customer insights, and SWOT analyses. Strong team management skills with a track record of building high-performing teams. Expertise in revenue generation strategies, operations, and digital sales.Collaboratively aligned with internal teams and external agencies to create compelling marketing assets and content that resonate with the target audience. Continuously optimizing marketing channels and tactics based on performance data and market insights to drive down CAC and user subsidies. Running a profitable business with a focused team, analytical mindset, and using data-driven insights to improve business.

San Diego, Ca, Us

Responsible for bringing ResMed business (D2C and B2B) groups to the digital age, including India's one of the largest Sleep Apnea and NIV device innovators. I drive digital transformation and digital marketing, MedTech, MarTech, performance marketing, revenue generation via digital products (web, app, shop), e-commerce and strategic partnership (1 MG, NedMeds etc), KOL and HCPs partnership and promotion planning, stakeholder/ agency and team management, amplify brand awareness and help customers to get the information about Sleep Apnea and NIV. Responsible for developing and executing strategic digital marketing initiatives and strategic alliances to generate revenue for business. Ownership for the P&L targets for the online channel and individual product categories. Executed Integrated digital strategy, demand generation, customer journey, relationship and retention, OTT, creatives and content strategy, influencer marketing, online reputation management and paid digital media, social, search (SEO & SEM), UX / UI digital creatives.eCommerce - Product Listing Creation & Optimization: Crafted detailed and informative product listings on own shop and major marketplaces like Amazon, Flipkart, Snapdeal, 1MG, etc. Run AMS to generate revenue, and optimize titles, descriptions, images, and keywords to boost SEO. Created the brand store and A+ listings. Inventory & Data Management: Collaborated with suppliers for product information, monitored inventory, maintained stock accuracy, and conducted regular listing audits. Regularly review performance metrics, identify trends, and suggest product line expansion opportunities to boost sales.Set up the digital education hub using LMS for the clinical team - the purpose was to educate the portal was to educate KOL, HCPs, and medical staff to be certified on sleep apnea and NIVs.Salesforce Development & Implementation with KL team - SFDC for complete Akaash journey, sales team/ KOL performance, as well as Finance/ RTMs.

Gurgaon, Haryana, In

Managing media buying, sales, and marketing operations in India. Work with the team to define a unified view via marketing automation. Responsible for driving sales, growth, P&L, performance marketing, campaign planning and strategy, customer acquisition, retention and revenue maximization.Sales & Account Management: - Managing brand advertising sales for Adclickzone India. Meeting prospects and existing clients regularly to understand their current and upcoming campaign objectives, KPI benchmarks and suggest solutions from our product portfolio (CPL,CPC/CPV/CPI/App Installs/Retargeting/APK Campaigns/Mobile Videos etc.) which can assist them in meeting their marketing objectives.Driving end to end campaign (Planning, Budgeting, Pre-campaign analysis, Tracking & Response analysis) & digital sales. Leading 30+ member team (Digital, Content, Design, BI) & delivering projects across APAC, EMEA, AMERICA on time with quality and within given budget. Working on improving team productivity, hiring right talent and empower them.Working with team on integrated digital marketing strategy (SEO SEM, Social Media, email marketing, affiliate marketing) and road map, content marketing, campaign planning and execution to achieve ROI. Responsible for event management, conferences, webinars, Lead generation and nurturing, customer relationship management, identify user behavior, data analytics , user segmentation. Team Management: - Setting revenue targets (AOP) for sales/client servicing team and ensuring that the team achieve their targets by doing weekly reviews on sales performance and reporting on variances.Cross Functional Coordination: - Coordinate with technical, Delivery Team and Operations team to ensure smooth launch of campaigns, provide timely and effective feedback .

Chicago, Illinois, Us

Part of JLL shared services global digital marketing team (directly reporting to Diane Ho - Global Strategy Director and Charles Doyle - Global CMO) & helping leadership team in digital transformation for commercial & residential business. Responsible for service delivery across all the regions APAC, EMEA and America, campaign, customer management, team managements and guide team to achieve desired goals and deliver campaign on time within agreed SLA with quality. Driving end to end campaign (Planning, Budgeting, Pre-campaign analysis, Tracking & Response analysis) & digital sales. Leading 30+ member team (Digital, Content, Design, BI) & delivering projects across APAC, EMEA, AMERICA on time with quality and within given budget. Working on improving team productivity, hiring right talent and empower them.Working with team on integrated digital marketing strategy (SEO SEM, Social Media, email marketing, affiliate marketing) and road map, content marketing, campaign planning and execution to achieve ROI. Responsible for event management, conferences, webinars, Lead generation and nurturing, customer relationship management, identify user behaviour, data analytics , user segmentation. Leading analytics implementation, tag management, analytics audit (Google Analytics, Omniture Site catalyst) as per clients requirement. Producing monthly/ adhoc reports and providing analysis and insights to understand the effectiveness of digital and social marketing. Worked with global team to manage SharePoint projects (development & administration). Also, worked on Salesforce (Exact Target) for marketing automation.

Mumbai, Maharashtra, In

Client: British TelecomI was responsible for client interaction and stakeholders relationship maintenance. Delivered project within agreed SLA and timelines.Experience in web analytics strategy planning and implementationWebsite Optimization, Landing page creation & optimization Reporting and Data Analysis Expertise in Adobe Site Catalyst, Data Warehouse, Google AnalyticsUnderstanding of online advertising, marketing and social media analysis. Well experienced in search marketing (SEO and SEM)Agency managementResponsible for creating SEO strategy and optimize PPC campaign to drive traffic and conversion ratesCoordinate with different departments & agency to provide best customer support through certain social channels.Website ManagementResponsible for improve and develop the Crisil website with the latest functionality and web trends.Content to be kept up to date using the CMS working closely with content & design team.Responsible for the update all digital touch points both online and offline with the latest campaign data and product information.ReportingAnalytics Consulting & Implementation: Business Requirement Capturing, Solution Design, Audit, Reporting & AnalysisAdvanced Analytics Implementation & Consulting: Tag Management, E-Commerce Tracking, Event Tracking, Custom TrackingAnalyze and report website performance as Daily & Monthly reports.Paid media performance measurement and Return on Investment (ROI) reporting for each campaignReporting & tracking of results, providing a monthly report on all social analytics

New York, Ny, Us

I was leading the digital business for Cheapoair/ Cheapostay and was responsible for marketing and working with the sales/ operation/ FDA/ design team to build the product. (SEO & SEM strategy). Working closely with the technology and design team for landing page creation and for a better UI. Worked on wire-frame creation, technical audit of the website, and source code optimization. keyword research & competition analysis, social media campaign creation and optimization, research on competition, reporting & analysis. I was responsible for media buying, ad Sales, and managing external vendors for generating leads through publishers, and affiliate marketing.

Glendale, Ca, Us

Digital marketing by providing strategic leadership in the digital medium and contributing significantly to consumer marketing.Develop, design, execute strategy & road-map for digital campaigns.Search Engine Optimization & Link building strategies.Social Media optimization & communities management.Competitve research and analysis.Web reporting using web analytics tools.SEO Audit's & Baseline ReportsAdvanced Omniture & Google Analytics: Analysis & Reporting

New York, Ny, Us

Set up the marketing operation for iYogi and we grew from 4 member team to 50 members team within 12 months. We focused on SEO & PPC to generate the brand awareness and revenue for the business. There was more than 200% growth in traffic within a year and 100% growth in revenue. Speciality: SEO, SEM, Social Media, PR Strategy, Team management skills

New Delhi, In

Off Page Optimization, Directory Submission, Articles, Classifieds, Blog creation

Off Page Optimization - Directory, Articles, Blogs, Press ReleaseWebsite Page Creation through dreamweaver

Bachelor Of Engineering - Be, Infomation Tehnology

High School, Non-Medical