Vikash Koushik 🦸 Email & Phone Number

United States

Claymont, Delaware, Us

Bangalore, Karnataka, In

Led inbound marketing efforts.

Redmond, Washington, Us

No, Microsoft didn't get acquired.

Ally.io was acquired by Microsoft

Walnut, Ca, Us

Zepel joined Ally.io.I was part of the founding team. My responsibilities included the whole nine yards of startup marketing while hiring and managing a team of 3.1. Coming up with positioning and messaging for the product.2. Launching new features and products.3. Owned the entire customer journey from “This is interesting” to “I need this now!!”4. Content strategy for the entire buying journey and its execution.5. Lead a cross-functional team of 36. Gatekeeper of words across assets (website, docs, blog, & in-app copy), MarkOps tooling, and data (quality and analysis).7. Customer segmentation and delivering right messages to them.8. Increase engagement of new features and product through customer onboarding and education.9. Setup processes to keep the feedback loop going and influence product roadmap.

Walnut, Ca, Us

Germ pivoted to ZepelGerm is the idea management software that lets you go from ideas to execution.Responsibilities:1. Market research and understanding customer needs.2. Writing blog posts and its promotion.3. Writing ad copies and landing page copy.4. Ran customer marketing efforts to engage with customers. (Goodies & email campaigns)

Vaffle was a startup that worked in the food industry. During our early days, we helped restaurants improve their retention rate with our product. We then pivoted to build a product similar to Alexa.Vaffle was selected to be a part of Reimagine Food's Prometheus Accelerator Program (https://www.reimagine-food.com/prometheus-past-editions/) and presented at Mobile World Congress 2015 under 4YFN category.My key responsibilities were: 1. Come up with strategies to acquire and retain users.2. Take product decisions.3. Attract and build relationships with investors and media.4. And several startup founder-y stuff.