Digital Marketing Manager
• Develop and manage digital marketing campaigns for Facebook, Instagram &• Google Ads and other social media channels.• Work closely with the team to plan the strategy, implement and measure• the impact of all digital ads.• Capture the company's target market through audience segmentation, a/b• testing and conversion rate optimisation.• Coordinate with the Marketing Design and Content teams to create• advertising materials.• Measure and report performance of all digital marketing campaigns, and• assess against goals (ROI and KPIs) while identifying new KPIs to grow• revenue from acquisition channels.• Identify trends and insights, and optimise spend and performance based on• the insights.• Monitor competitor activity across digital platforms• Continued audience research + persona planning + discovery of current• trends• Configure event tracking via pixels or Google Analytics custom events to• measure campaign results.• Assist with email marketing campaigns.• Plan and execute complete SEO strategy for online businesses.• Starting with right long tail and money keywords to Schema, canonical• tags and working with content team to get the product descriptions right. Track, report, and analyse website analytics and PPC initiatives and• campaigns.• Perform ongoing keyword discovery, expansion and optimisation• Research and analyse competitor advertising links.• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords