Established Reds Digital LLC, specializing in project management services with a primary focus on marketing projects spanning from conception to successful execution.Key Achievements:• Increased website traffic/leads/conversion rates by 10% through strategic social media campaigns (LinkedIn) tailored to brand voice and target audience, demonstrating analytical skills and marketing expertise. • Collaborated with subject matter experts to translate complex technical concepts into clear and concise learning materials for marketing campaigns.• Developed and implemented a content calendar for a social media campaign promoting a nonprofit's annual event, resulting in a 5% increase in yearly attendance.

Project Manager; Customer ExperienceLed efforts in driving efficiency and promoting sustainable process improvements by analyzing the effectiveness of existing business processes within the Customer experience team. Also managed key projects that support Customer Experience functions and departmental initiatives to increase productivity and enhance the customer experience.Key Accomplishments:• Managed roadmap planning of customer service initiatives, including Quality Assurance, Technology, and Content Development, using Agile ceremonies to ensure alignment with business goals and seamless execution of initiatives, resulting in an annual CSAT score improvement of 3%.• Led standardization across all customer service teams, establishing consistent PMO deliverables and implementing streamlined processes, leading to a 25% increase in efficiency and a reduction in internal complaints.• Defined, implemented, and continuously improved the roadmap planning process across all customer service functions, fostering consistency and aligning strategic objectives with operational execution, by collaborating closely with team leads to define objectives, metrics, and action plans.• Facilitated quarterly roadmap planning and prioritization sessions, fostering collaboration and alignment among teams to ensure adherence to the highest quality standards and strategic objectives.• Managed and reported on program progress, milestones, and outcomes to cross-functional teams using Jira and Google Sheets in order to serve as a single point of accountability and transparent communication for team-wide initiatives.

As Project Manager of the email development team, I led a cross-functional team of 12 (developers, QA and account coordinators) using Agile Scrum to optimize project delivery. Fostering collaboration with QA, account coordinators, and technical teams ensured material met specifications within the schedule.Key Accomplishments:• Utilized project management tools (Jira, Confluence) to enhance visibility, communication, and collaboration within the team.• Managed and prioritized the workload of the email development team, ensuring timely delivery of high-quality email assets.• Improved email development team efficiency by 15% through streamlined workflows and data-driven Agile project management practices.

• Developed, managed, scheduled and enforced timelines internally for digital projects. Always factoring in budget and resource management.• Communicated with each member of the team of the project goals and how their skill sets work in the larger picture of the project.• Proactively monitored all aspects of the program including performance indicators, risks, and scope ensuring visibility and escalating roadblocks when needed.

• Led cross-functional teams of developers, designers, and QA engineers to successfully launch web and mobile apps on time and within budget, demonstrating proven experience in project architecture and end-to-end project lifecycle management. • Acted as the main liaison between developers, designers, QA engineers, and clients, fostering open communication and proactively managing stakeholder expectations through regular project updates and addressing concerns to ensure project success.• Maintain awareness of mobile app development trends, competitor activity, and emerging technologies to ensure project recommendations and execution strategies align with the latest advancements in the mobile landscape.

• Managed all phases of content development with primary goal of driving brand awareness, engagement and traffic to social media pages and websites.• Conducted secondary research to identify competitors & industry trends. • Streamlined Salesforce data entry processes by developing and implementing standardized templates and workflows.• Generated regular reports on data quality metrics to identify trends and areas for improvement.

• Designed and developed extensive digital marketing strategies and implemented tactics including SEM, AdWords, influencer outreach, Twitter chats and social media marketing to generate brand awareness. • Managed, monitored and analyzed digital portfolio with the goal of creating brand awareness and ensure positive digital presence which resulted in increased site traffic by 250% and social media growth by 350+ followers in 6 months.• Attended and managed exhibits at trade shows in the region with the goal of increasing brand awareness.

• Analyzed email campaign reporting and analysis, interpreted results and developed recommendations for AARP divisions and external partners that acquired emails.• Designed and ran analytics research projects to identify potential for performance improvements. • Performed ongoing monitoring and refinement of email dashboards, and work with business members to ensure the solution is adopted and fully leveraged.

• Identified and researched new technological opportunities for mobile & web projects to provide input during 1st phase of planning. • Assisted in the development & design of new mobile application to ensure they follow requirements, best practices, and scope.• Analyzed business requirements to develop test plans for mobile application.

• Demonstrate creativity, persistence, “Stadium Awareness” and knowledge related to the events at the venue to accurately and efficiently find the best options for guests • Maintain the highest quality of service to customers that attended games at all times• Coordinate the set-up and breakdown of special events, club check-ins and plaza greeting

• Created comprehensive marketing strategies using social media/e-mail techniques and tools such as Facebook, Twitter, YouTube, blogs, e-mail with the objective to increase website traffic and customer engagement.• Educated senior management, marketing team and outside vendors on incorporating relevant social media techniques• Interpreted, analyzed and made recommendations based on specific e-mail metrics.

• Created and executed digital marketing strategies through various platforms to generate ticket sales and spread awareness of events happening with the New Jersey Devils or at Prudential Center• Managed the online/grassroots marketing efforts of the New Jersey Devils’ Career Fair including website (microsite) design, developing multimedia content and a grass-root marketing campaign which resulted in +$30,000 revenue• Worked with Devil Army Generals (a team of two dozen social-savvy fans) who utilize Facebook and other online channels hosted by the team/arena to extend the organization’s reach

• Developed online polls and media trackers to provide valuable product and marketing insight for the clients to increase brand awareness and favorability• Increased purchase and recommendation intent by generating buzz online and offline• Distributed coupons to drive word of mouth conversions and product trials.• Researched customer insights to determine new methods for the client to increase brand favorability.

• Developed online research assessments to analyze industry-wide consumer purchasing trends to present to supervisors to help develop new national and local promotions.• Increased brand recognition by implementing online and direct marketing campaigns (e-mails, banner ads, direct mail) in an effort to introduce customers to new promotions or products• Attended and managed exhibits nationally, to introduce new products and promotions• Maintained & organized customer accounts for drug products by taking customer orders, complaints, and money-back guarantee offer

• Coordinated premium seating functions for 650+ clients, such as special events, off-site projects, trade shows, open houses and client relations• Organized, prepared and maintained stock on all Wachovia Center’s luxury box sales information, i.e. fact sheets, brochures, etc