Vikas Iyer Email & Phone Number

Mumbai, Maharashtra, In

Driving brand leadership, category, and innovation initiatives for Lenexis Foodworks, a fast-growing QSR chain with brands like Chinese Wok, Big Bowl & The Momo Co., spread over 200+ restaurants in 20+ cities.Building and scaling up Seva Home, a luxury home fragrances brand with a fast-growing product portfolio ranging from candles, diffusers, room fresheners, oils, potpourri, and more. Leading all aspects of marketing – brand storytelling, online sales via D2C & aggregator platforms, retail presence, brand tie-ups, events & activation.

Consulted a premier platform in the Agri-Food tech space on upgrading brand communications and stakeholder outreach.Consulted the founding team of a stealth startup in the EV space on Go-to-Market strategies and brand communications.Spearheaded new client identification, pitch, and onboarding for a digital marketing agency, including recruitment of new team members.

Mumbai, Maharashtra, In

• Leading the brand strategy, communications, customer acquisition & go-to-market for all Business Units at More Retail - Hypermarkets, Supermarkets & More App.• Heading a power packed team comprising of brand, consumer insights, front line marketing, digital and offline media, & regional marketing managers• Responsible for key brand and business metrics for – brand health & imagery, NOBs (number of bills), customer acquisition, segmentation & retention, and catchment penetration.• Spearheading the marketing mix creation & implementation for Business as usual & New Store Openings. Leveraging internal data to target cohorts with customized communication• Leading the revamp on social & digital strategy for the organization - calibrating paid, owned, and earned presence. Anchoring Joint Business Plans with leading Media houses • Envisioning a change in brand communication for More

Mumbai, Maharashtra, In

• Leading the brand strategy, communications, customer acquisition & the go-to-market for More Hypermarkets- a large format food & grocery retail chain• Responsible for key brand and business metrics for Hypermarts– brand health & imagery, NOBs (number of bills), customer acquisition, segmentation & retention, and catchment penetration.• Driving the consumer success metrics for the entire organization – anchoring Net Promoter Score (NPS) across functions; complaint resolution with a 24-hour TAT; thought leadership around consumer connect programs • Anchoring all consumer insights for the organization – catchment studies, pantry, recipe and wardrobe studies, brand tracks, customer journey mapping & projects on understanding triggers and barriers to trial. • Leading the revamp on social & digital strategy for the organization - calibrating paid, owned and earned presence.Hiring for key roles in my team - Circle Marketing Leads, Business Analysts & Consumer Insights Head. If you are passionate about marketing and the world of retail, join us. Let's build the future together!

Pune, Maharashtra, In

I was a part of Bajaj Auto Limited's Central Marketing Unit and led the Probiking Motorcycle Category of KTM, Husqvarna and Bajaj Dominar for the Indian market. Responsible for the brand & marketing strategy, customer acquisition, user engagement and the resulting business performance. My team's mission is to lead and grow the premium performance biking space through high quality products, sharp & relevant communication & a fantastic owner engagement throughout his journey.Stint Highlights:1. Spearheaded the launch of Pro-Experiences - extending the brand beyond the product through one of a kind premium, differentiated experiences. Anchored the multi function task force to see this program to life in the shortest time frame. The first leg has been fired, eagerly waiting for the other legs to come to life (& to the market)2. Launched new products - KTM 250 ADVENTURE, Dominar 250 and numerous upgrades on existing models over the last few months. 3. Scaled up business post lockdown through interesting initiatives and commercial programs. My brands continue to the fastest growing in a tumultuous year for the industry.About KTM & HusqvarnaKTM, the World's No. 1 and India's fastest growing premium motorcycle brand has been a force to reckon with in the performance biking space. In 2019, India became the largest market for KTM globally and in return helped KTM become the World’s number 1 premium performance motorcycle brand by volume. The partnership of Bajaj Auto Limited & KTM is over 12 years old, with Bajaj Auto Limited owning ~48% stake in KTM-AG. Husqvarna motorcycles has been launched in India in 2020, to complement the hugely successful KTM brand.

Led the Marketing for the Probiking Business Unit, managing the European brands of KTM & Husqvarna motorcycles. Rresponsible for the brand strategy, customer acquisition, user engagement and the resulting business performance. Led a team of passionate brand, activation and digital managers who're handle campaigns, product launches, social media & interesting engagement programs with customers and influencers. Key Highlights during the stint:1. Spearheaded the launch of multiple models in the KTM brand - KTM RC125, KTM 790 DUKE, KTM 390 ADVENTURE and the MY20 range of DUKE & RCs. Expanded the portfolio from 5 products to 9 in a single year, whilst creating multiple avenues for expanding brand reach and recall. 2. Launched the Swedish brand of Husqvarna Motorcycles. Co-created a relevant positioning for the Indian market with Husqvarna HQ, and launched the brand across prominent touchpoints to deliver impact3. Painted India Bike Week Orange with KTM - Led a cross functional team for a fantastic showcase at Asia’s largest biking festival backed by high quality innovations. Ensured both KTM & Husqvarna exuded a premium, European imagery through high quality content & engagement 4. Lead Generation & Social Media management 4- Demonstrated thought leadership by significantly improving the efficiency of lead generation through focused targeting, validation and qualification of leads. On social media, built a stronger emotional connect with TG through relevant content on festivals5. Anchored the thought on re-imaging the customer engagement activations for KTM & Husqvarna - which has taken the shape of Pro-Experiences.

Pune, Maharashtra, In

Led the Business function for key Latin American markets in the Southern Cone- Argentina, Bolivia, Uruguay and Paraguay. Accountability for managing International business segment with targets of revenue, market share and EBITDA through distributor partner led operations. Also headed the Marketing division for the Southern Cone (Peru, Chile, Argentina, Bolivia, Uruguay and Paraguay) from June 2016 to March 2018. Bajaj Auto is ranked as the world's fourth-largest 2 wheeler manufacturer and world's largest 3 Wheeler manufacturer. It is the biggest exporter of automobiles from India. The company has an annual turnover of over US$4bn and a presence in over 75 countries spread across Latin America, Africa, Middle East, South and South East Asia.

Pune, Maharashtra, In

Global Brand Manager for the flagship brands Pulsar and Avenger at Bajaj Auto Limited. Bajaj Auto Limited is the 3rd largest 2 Wheeler manufacturer in the world with presence in over 75 countries. A Central Marketing role responsible for Brand Strategy and Communications across International Markets.Key Responsibilities include:a. Building and strengthening a sharp brand position for Pulsar across markets (30+ countries)b. Responsible for unifying and amplifying the brand voice globally in partnership with the cross-functional stakeholders. Cross-functional team includes Regional Sales teams & Distributor partner teams, Media, PR, Digital, R&D and Service team. c. Building compelling customer driven go-to-market plans tied with business plan across markets,in liaison with Regional Sales Teams. d. Creating unified marketing materials across all consumer touch points for existing portfolio and new product launchese. Custodian for all brand-related ATL communication and single point of contact with Agency on Record for Marketing Communication.

New Delhi, Delhi, In

Responsible for the Brand Communication and Strategy of the flagship brand, Hindustan Times.  Driving the brand health and imagery in influencing the Net Promoter Score (NPS) End-to-end Project Leadership from concept development to post-launch evaluation for brand led campaign and initiatives  Championing communication for the entire brand portfolio across all platforms – Print, TV, Radio, Digital and Cinema  Managing the entire Budget and Media Planning for the brand

Mumbai, In

As a Brand Manager with Marico’s Personal and Nature Care Division handling a key extension in the Parachute Advansed portfolio, I was responsible for managing the brand from strategic planning to tactical execution. Key Responsibilities included end-to-end project leadership on the brand, communication development, managing the brand P&L, creating the Strategic Business Plan and Annual Operating Plan, analyzing and tracking key analytics on brand and taking relevant measures.

Mumbai, In

Area Sales Manager handling Sales for Coastal Andhra Pradesh for Marico Ltd. with an Annual Turnover of Rs. 80 crores or 12.3mn USD. Handled a team of 10 members comprising of Sales Executives and Sales Officers and a network of 35 distributors

Mumbai, In

Area Sales Manager taking care of Rest of Tamil Nadu Sales for Marico, handling 21 districts of Tamil Nadu.Managing a turnover of INR 36cr or 5.5mn USD with a team strength of 7 Sales Officers and Executives.

Mumbai, In

Master Of Management, Sales And Marketing

Mba, Marketing

Bachelor Of Engineering (B.E.), Information Technology

Higher Secondary (12Th Grade)