Vikas Iyer Email and Phone Number
Vikas Iyer personal email
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Hi,I am an experienced Marketing & Sales professional, passionate about making a difference in the consumer’s life by owning, building & scaling up inspiring brands, and in process deliver value that drives business growth. I carry over 16 years of rich experience across the sectors of FMCG, Retail & Automotive, where I have evangelized and shaped both strategy & communication addressing different business challenges. In my current role, I am leading the marketing team for More Retail, offline format food & grocery retail stores, spread across India. I am responsible for strengthening the brand's core value proposition., apart from developing & executing an omni-channel go-to-market strategy for the brand. I have led the marketing for the premium motorcycle segment at Bajaj Auto, managing the iconic & European performance motorcycle brands of KTM & Husqvarna and Bajaj Dominar. I was responsible for managing the brand strategy & product portfolio, brand communications, and driving consumer engagement programs. Expertise Areas: Brand Strategy, Brand & Campaign Management, Consumer Insights, New Business & Product Development, Customer Experience, Demand Generation & Experiential Marketing, Content Marketing, Advocacy Marketing, P&L Management, International Business, Strategic Partnerships, Behavioral Skills: Consumer-First approach, Problem solving, Strong business acumen, Coordination across functions/geographies/cultures, Agile & Responsive in an uncertain environment, Ability to withstand pressure and take decisions, Ability to identify trends & opportunities, Nurturing talent. Over the course of these years, I have successfully:• Managed different Business complexities: by crafting turnaround of slowing business through overhauling the approach; & by accelerating the growth curve of nascent business through looking at new opportunities of share gain and customer value creation• Established new Business: for my organization by entering new markets by building alliances with relevant partners; & targeting new customer segments in existing markets• Nurtured brands: by creating compelling stories to build a differentiated brand position while creating value for the firm. • Launched new brands/variants: by working on innovation projects, managing the portfolio architecture, developing and executing the Go-to-Market strategy • Led cross-functional projects: by driving clarity, direction and a spirit of collaboration across teams spread over disciplines, geographies and cultures. Feel free to reach out to me at vikas.iyer@gmail.com.
Lenexis Foodworks Pvt Ltd
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Marketing Head - Lenexis Foodworks And Seva HomeLenexis Foodworks Pvt Ltd May 2024 - PresentMumbai, Maharashtra, InDriving brand leadership, category, and innovation initiatives for Lenexis Foodworks, a fast-growing QSR chain with brands like Chinese Wok, Big Bowl & The Momo Co., spread over 200+ restaurants in 20+ cities.Building and scaling up Seva Home, a luxury home fragrances brand with a fast-growing product portfolio ranging from candles, diffusers, room fresheners, oils, potpourri, and more. Leading all aspects of marketing – brand storytelling, online sales via D2C & aggregator platforms, retail presence, brand tie-ups, events & activation.
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Marketing And Brand ConsultantSelf-Employed Jan 2024 - Apr 2024Consulted a premier platform in the Agri-Food tech space on upgrading brand communications and stakeholder outreach.Consulted the founding team of a stealth startup in the EV space on Go-to-Market strategies and brand communications.Spearheaded new client identification, pitch, and onboarding for a digital marketing agency, including recruitment of new team members.
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Head Of Marketing - Hypermarkets, Supermarkets And Grocery AppMore Retail Private Limited Dec 2022 - Dec 2023Mumbai, Maharashtra, In• Leading the brand strategy, communications, customer acquisition & go-to-market for all Business Units at More Retail - Hypermarkets, Supermarkets & More App.• Heading a power packed team comprising of brand, consumer insights, front line marketing, digital and offline media, & regional marketing managers• Responsible for key brand and business metrics for – brand health & imagery, NOBs (number of bills), customer acquisition, segmentation & retention, and catchment penetration.• Spearheading the marketing mix creation & implementation for Business as usual & New Store Openings. Leveraging internal data to target cohorts with customized communication• Leading the revamp on social & digital strategy for the organization - calibrating paid, owned, and earned presence. Anchoring Joint Business Plans with leading Media houses • Envisioning a change in brand communication for More -
Head Of Marketing - More HypermarketsMore Retail Private Limited Jan 2022 - Dec 2022Mumbai, Maharashtra, In• Leading the brand strategy, communications, customer acquisition & the go-to-market for More Hypermarkets- a large format food & grocery retail chain• Responsible for key brand and business metrics for Hypermarts– brand health & imagery, NOBs (number of bills), customer acquisition, segmentation & retention, and catchment penetration.• Driving the consumer success metrics for the entire organization – anchoring Net Promoter Score (NPS) across functions; complaint resolution with a 24-hour TAT; thought leadership around consumer connect programs • Anchoring all consumer insights for the organization – catchment studies, pantry, recipe and wardrobe studies, brand tracks, customer journey mapping & projects on understanding triggers and barriers to trial. • Leading the revamp on social & digital strategy for the organization - calibrating paid, owned and earned presence.Hiring for key roles in my team - Circle Marketing Leads, Business Analysts & Consumer Insights Head. If you are passionate about marketing and the world of retail, join us. Let's build the future together!
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Category Marketing Head- Bajaj Auto Limited - Probiking Motorcycles (Ktm, Husqvarna & Dominar)Bajaj Auto Ltd Jul 2020 - Dec 2021Pune, Maharashtra, InI was a part of Bajaj Auto Limited's Central Marketing Unit and led the Probiking Motorcycle Category of KTM, Husqvarna and Bajaj Dominar for the Indian market. Responsible for the brand & marketing strategy, customer acquisition, user engagement and the resulting business performance. My team's mission is to lead and grow the premium performance biking space through high quality products, sharp & relevant communication & a fantastic owner engagement throughout his journey.Stint Highlights:1. Spearheaded the launch of Pro-Experiences - extending the brand beyond the product through one of a kind premium, differentiated experiences. Anchored the multi function task force to see this program to life in the shortest time frame. The first leg has been fired, eagerly waiting for the other legs to come to life (& to the market)2. Launched new products - KTM 250 ADVENTURE, Dominar 250 and numerous upgrades on existing models over the last few months. 3. Scaled up business post lockdown through interesting initiatives and commercial programs. My brands continue to the fastest growing in a tumultuous year for the industry.About KTM & HusqvarnaKTM, the World's No. 1 and India's fastest growing premium motorcycle brand has been a force to reckon with in the performance biking space. In 2019, India became the largest market for KTM globally and in return helped KTM become the World’s number 1 premium performance motorcycle brand by volume. The partnership of Bajaj Auto Limited & KTM is over 12 years old, with Bajaj Auto Limited owning ~48% stake in KTM-AG. Husqvarna motorcycles has been launched in India in 2020, to complement the hugely successful KTM brand. -
Head Of Marketing - Bajaj Auto Limited - Probiking Business Unit (Ktm & Husqvarna Motorcycles)Ktm Bajaj Auto Ltd. Jun 2019 - Jul 2020Led the Marketing for the Probiking Business Unit, managing the European brands of KTM & Husqvarna motorcycles. Rresponsible for the brand strategy, customer acquisition, user engagement and the resulting business performance. Led a team of passionate brand, activation and digital managers who're handle campaigns, product launches, social media & interesting engagement programs with customers and influencers. Key Highlights during the stint:1. Spearheaded the launch of multiple models in the KTM brand - KTM RC125, KTM 790 DUKE, KTM 390 ADVENTURE and the MY20 range of DUKE & RCs. Expanded the portfolio from 5 products to 9 in a single year, whilst creating multiple avenues for expanding brand reach and recall. 2. Launched the Swedish brand of Husqvarna Motorcycles. Co-created a relevant positioning for the Indian market with Husqvarna HQ, and launched the brand across prominent touchpoints to deliver impact3. Painted India Bike Week Orange with KTM - Led a cross functional team for a fantastic showcase at Asia’s largest biking festival backed by high quality innovations. Ensured both KTM & Husqvarna exuded a premium, European imagery through high quality content & engagement 4. Lead Generation & Social Media management 4- Demonstrated thought leadership by significantly improving the efficiency of lead generation through focused targeting, validation and qualification of leads. On social media, built a stronger emotional connect with TG through relevant content on festivals5. Anchored the thought on re-imaging the customer engagement activations for KTM & Husqvarna - which has taken the shape of Pro-Experiences. -
Business Head- Latam Southern ConeBajaj Auto Ltd Jun 2016 - May 2019Pune, Maharashtra, InLed the Business function for key Latin American markets in the Southern Cone- Argentina, Bolivia, Uruguay and Paraguay. Accountability for managing International business segment with targets of revenue, market share and EBITDA through distributor partner led operations. Also headed the Marketing division for the Southern Cone (Peru, Chile, Argentina, Bolivia, Uruguay and Paraguay) from June 2016 to March 2018. Bajaj Auto is ranked as the world's fourth-largest 2 wheeler manufacturer and world's largest 3 Wheeler manufacturer. It is the biggest exporter of automobiles from India. The company has an annual turnover of over US$4bn and a presence in over 75 countries spread across Latin America, Africa, Middle East, South and South East Asia.
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Global Brand Manager, Pulsar & Avenger For International MarketsBajaj Auto Ltd Jan 2014 - Jun 2016Pune, Maharashtra, InGlobal Brand Manager for the flagship brands Pulsar and Avenger at Bajaj Auto Limited. Bajaj Auto Limited is the 3rd largest 2 Wheeler manufacturer in the world with presence in over 75 countries. A Central Marketing role responsible for Brand Strategy and Communications across International Markets.Key Responsibilities include:a. Building and strengthening a sharp brand position for Pulsar across markets (30+ countries)b. Responsible for unifying and amplifying the brand voice globally in partnership with the cross-functional stakeholders. Cross-functional team includes Regional Sales teams & Distributor partner teams, Media, PR, Digital, R&D and Service team. c. Building compelling customer driven go-to-market plans tied with business plan across markets,in liaison with Regional Sales Teams. d. Creating unified marketing materials across all consumer touch points for existing portfolio and new product launchese. Custodian for all brand-related ATL communication and single point of contact with Agency on Record for Marketing Communication.
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Deputy General Manager- Brand CommunicationsHt Media Ltd Jul 2013 - Dec 2013New Delhi, Delhi, InResponsible for the Brand Communication and Strategy of the flagship brand, Hindustan Times. Driving the brand health and imagery in influencing the Net Promoter Score (NPS) End-to-end Project Leadership from concept development to post-launch evaluation for brand led campaign and initiatives Championing communication for the entire brand portfolio across all platforms – Print, TV, Radio, Digital and Cinema Managing the entire Budget and Media Planning for the brand -
Brand ManagerMarico Limited Jan 2011 - Jun 2013Mumbai, InAs a Brand Manager with Marico’s Personal and Nature Care Division handling a key extension in the Parachute Advansed portfolio, I was responsible for managing the brand from strategic planning to tactical execution. Key Responsibilities included end-to-end project leadership on the brand, communication development, managing the brand P&L, creating the Strategic Business Plan and Annual Operating Plan, analyzing and tracking key analytics on brand and taking relevant measures. -
Area Sales Manager, Coastal ApMarico Limited Nov 2009 - Dec 2010Mumbai, InArea Sales Manager handling Sales for Coastal Andhra Pradesh for Marico Ltd. with an Annual Turnover of Rs. 80 crores or 12.3mn USD. Handled a team of 10 members comprising of Sales Executives and Sales Officers and a network of 35 distributors
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Area Sales Manager - Rest Of Tamil NaduMarico Limited Mar 2008 - Nov 2009Mumbai, InArea Sales Manager taking care of Rest of Tamil Nadu Sales for Marico, handling 21 districts of Tamil Nadu.Managing a turnover of INR 36cr or 5.5mn USD with a team strength of 7 Sales Officers and Executives.
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Management TraineeMarico Limited Jun 2007 - Feb 2008Mumbai, In
Vikas Iyer Skills
Vikas Iyer Education Details
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Indian Institute Of Technology, BombaySales And Marketing -
Iit Bombay - Shailesh J. Mehta School Of ManagementMarketing
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Indian Institute Of Information Technology AllahabadInformation Technology
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Sri Sathya Sai Institute Of Higher LearningHigher Secondary (12Th Grade)
Frequently Asked Questions about Vikas Iyer
What company does Vikas Iyer work for?
Vikas Iyer works for Lenexis Foodworks Pvt Ltd
What is Vikas Iyer's role at the current company?
Vikas Iyer's current role is Marketing Head- Lenexis Foodworks & Seva Home | ex-More, Marico, Bajaj Auto | Brand Marketing | Sales Ops | IIT-B.
What is Vikas Iyer's email address?
Vikas Iyer's email address is vi****@****ail.com
What schools did Vikas Iyer attend?
Vikas Iyer attended Indian Institute Of Technology, Bombay, Iit Bombay - Shailesh J. Mehta School Of Management, Indian Institute Of Information Technology Allahabad, Sri Sathya Sai Institute Of Higher Learning.
What skills is Vikas Iyer known for?
Vikas Iyer has skills like Fmcg, Sales, Team Management, Competitive Analysis, Brand Management, Key Account Management, Mis, Business Development, Market Research, Sales Operations, Supply Chain Management, Business Strategy.
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