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Vikas Iyer is listed as Marketing Head- Lenexis Foodworks & Seva Home | ex-More, Marico, Bajaj Auto | Brand Marketing | Sales Ops | IIT-B at Lenexis FoodWorks Pvt Ltd, based in Thane, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Vikas Iyer.
Vikas Iyer previously worked as Marketing Head - Lenexis Foodworks and Seva Home at Lenexis Foodworks Pvt Ltd and Marketing and Brand Consultant at Self-Employed. Vikas Iyer holds Master Of Management, Sales And Marketing from Indian Institute Of Technology, Bombay.
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Hi,I am an experienced Marketing & Sales professional, passionate about making a difference in the consumer’s life by owning, building & scaling up inspiring brands, and in process deliver value that drives business growth. I carry over 16 years of rich experience across the sectors of FMCG, Retail & Automotive, where I have evangelized and shaped both strategy & communication addressing different business challenges. In my current role, I am leading the marketing team for More Retail, offline format food & grocery retail stores, spread across India. I am responsible for strengthening the brand's core value proposition., apart from developing & executing an omni-channel go-to-market strategy for the brand. I have led the marketing for the premium motorcycle segment at Bajaj Auto, managing the iconic & European performance motorcycle brands of KTM & Husqvarna and Bajaj Dominar. I was responsible for managing the brand strategy & product portfolio, brand communications, and driving consumer engagement programs. Expertise Areas: Brand Strategy, Brand & Campaign Management, Consumer Insights, New Business & Product Development, Customer Experience, Demand Generation & Experiential Marketing, Content Marketing, Advocacy Marketing, P&L Management, International Business, Strategic Partnerships, Behavioral Skills: Consumer-First approach, Problem solving, Strong business acumen, Coordination across functions/geographies/cultures, Agile & Responsive in an uncertain environment, Ability to withstand pressure and take decisions, Ability to identify trends & opportunities, Nurturing talent. Over the course of these years, I have successfully:• Managed different Business complexities: by crafting turnaround of slowing business through overhauling the approach; & by accelerating the growth curve of nascent business through looking at new opportunities of share gain and customer value creation• Established new Business: for my organization by entering new markets by building alliances with relevant partners; & targeting new customer segments in existing markets• Nurtured brands: by creating compelling stories to build a differentiated brand position while creating value for the firm. • Launched new brands/variants: by working on innovation projects, managing the portfolio architecture, developing and executing the Go-to-Market strategy • Led cross-functional projects: by driving clarity, direction and a spirit of collaboration across teams spread over disciplines, geographies and cultures. Feel free to reach out to me at vikas.iyer@gmail.com.
Listed skills include Fmcg, Sales, Team Management, Competitive Analysis, and 18 others.
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A career timeline built from the work history available for this profile.
Mumbai, Maharashtra, IN
Driving brand leadership, category, and innovation initiatives for Lenexis Foodworks, a fast-growing QSR chain with brands like Chinese Wok, Big Bowl & The Momo Co., spread over 200+ restaurants in 20+ cities.Building and scaling up Seva Home, a luxury home fragrances brand with a fast-growing product portfolio ranging from candles, diffusers, room.
Consulted a premier platform in the Agri-Food tech space on upgrading brand communications and stakeholder outreach.Consulted the founding team of a stealth startup in the EV space on Go-to-Market strategies and brand communications.Spearheaded new client identification, pitch, and onboarding for a digital marketing agency, including recruitment of new.
Mumbai, Maharashtra, IN
Mumbai, Maharashtra, IN
Pune, Maharashtra, IN
I was a part of Bajaj Auto Limited's Central Marketing Unit and led the Probiking Motorcycle Category of KTM, Husqvarna and Bajaj Dominar for the Indian market. Responsible for the brand & marketing strategy, customer acquisition, user engagement and the resulting business performance. My team's mission is to lead and grow the premium performance biking.
Led the Marketing for the Probiking Business Unit, managing the European brands of KTM & Husqvarna motorcycles. Rresponsible for the brand strategy, customer acquisition, user engagement and the resulting business performance. Led a team of passionate brand, activation and digital managers who're handle campaigns, product launches, social media &.
Pune, Maharashtra, IN
Led the Business function for key Latin American markets in the Southern Cone- Argentina, Bolivia, Uruguay and Paraguay. Accountability for managing International business segment with targets of revenue, market share and EBITDA through distributor partner led operations. Also headed the Marketing division for the Southern Cone (Peru, Chile, Argentina.
Pune, Maharashtra, IN
Global Brand Manager for the flagship brands Pulsar and Avenger at Bajaj Auto Limited. Bajaj Auto Limited is the 3rd largest 2 Wheeler manufacturer in the world with presence in over 75 countries. A Central Marketing role responsible for Brand Strategy and Communications across International Markets.Key Responsibilities include:a. Building and.
New Delhi, Delhi, IN
Responsible for the Brand Communication and Strategy of the flagship brand, Hindustan Times. Driving the brand health and imagery in influencing the Net Promoter Score (NPS) End-to-end Project Leadership from concept development to post-launch evaluation for brand led campaign and initiatives Championing communication for the entire brand portfolio.
Mumbai, IN
As a Brand Manager with Marico’s Personal and Nature Care Division handling a key extension in the Parachute Advansed portfolio, I was responsible for managing the brand from strategic planning to tactical execution. Key Responsibilities included end-to-end project leadership on the brand, communication development, managing the brand P&L, creating the.
Mumbai, IN
Area Sales Manager handling Sales for Coastal Andhra Pradesh for Marico Ltd. with an Annual Turnover of Rs. 80 crores or 12.3mn USD. Handled a team of 10 members comprising of Sales Executives and Sales Officers and a network of 35 distributors
Mumbai, IN
Area Sales Manager taking care of Rest of Tamil Nadu Sales for Marico, handling 21 districts of Tamil Nadu.Managing a turnover of INR 36cr or 5.5mn USD with a team strength of 7 Sales Officers and Executives.
Quick answers generated from the profile data available on this page.
Vikas Iyer works for Lenexis FoodWorks Pvt Ltd.
Vikas Iyer is listed as Marketing Head- Lenexis Foodworks & Seva Home | ex-More, Marico, Bajaj Auto | Brand Marketing | Sales Ops | IIT-B at Lenexis FoodWorks Pvt Ltd.
Vikas Iyer is based in Thane, Maharashtra, India while working with Lenexis FoodWorks Pvt Ltd.
Vikas Iyer has worked for Lenexis Foodworks Pvt Ltd, Self-Employed, More Retail Private Limited, Bajaj Auto Ltd, and Ktm Bajaj Auto Ltd..
You can use AeroLeads to view verified contact signals for Vikas Iyer at Lenexis FoodWorks Pvt Ltd, including work email, phone, and LinkedIn data when available.
Vikas Iyer holds Master Of Management, Sales And Marketing from Indian Institute Of Technology, Bombay.
Vikas Iyer is listed with skills including Fmcg, Sales, Team Management, Competitive Analysis, Brand Management, Key Account Management, Mis, and Business Development.
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