Vikas Pathak Email & Phone Number

India

Mumbai, Maharashtra, In

1. Scaled 𝟯 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 companies to over $𝟭𝗠 𝗔𝗥𝗥 𝘄𝗶𝘁𝗵𝗶𝗻 𝟭𝟮 𝗺𝗼𝗻𝘁𝗵𝘀 .2. Led multi-channel marketing campaigns on Google, Facebook, and Quora, achieving a 4.5X ROAS across ventures.3. Reduced CAC by 30% through strategic targeting, A/B testing, and campaign optimization.4. Designed and implemented comprehensive customer journey maps, improving lead quality by 40%.5. Delivered actionable insights to senior leadership through in-depth performance reports generated via GA4 and CRM systems.

Coimbatore , Tamil Nadu, In

1. Designed and executed digital marketing strategies, including SEO, SEM, and paid social, to boost eCommerce performance.2. Managed Google Ads and Facebook Ads campaigns to improve product visibility and drive traffic to the website.3. Implemented customer segmentation strategies to enhance targeting and personalization across email marketing and retargeting efforts.4. Utilized tools like Shopify and Google Analytics to track campaign performance and optimize key digital touchpoints.5. Collaborated with creative and product teams to align digital campaigns with product launches and promotional events.6. Generated highest-ever revenue in a single quarter 7. Implemented multiple CLM strategies to increase retention and repeat purchase

Mumbai, Maharashtra, In

1. Spearheaded digital marketing campaigns across Google, Facebook, and Instagram to drive customer acquisition and brand awareness.2. Developed and executed eCommerce marketing strategies, including SEO, SEM, and paid social, to optimize product visibility and sales on Shopify.3. Implemented marketing automation strategies, improving customer retention and driving repeat purchases through personalized email marketing and retargeting efforts.4. Collaborated with product, creative, and analytics teams to design impactful growth initiatives, aligning digital strategies with overall brand goals.5. Conducted in-depth analysis using Google Analytics and CRM tools to track performance and optimize campaigns for maximum ROI.6. Led influencer marketing campaigns and partnerships to boost brand visibility and engage with target audiences in key markets.

Pune, Maharashtra, In

1. Managed large-scale digital marketing campaigns for diverse clients across industries, focusing on paid media, SEO, and SEM strategies.2. Led end-to-end campaign management for Google Ads, and Facebook Ads platforms, ensuring optimal performance through continuous testing and optimization.3. Served the US market for multiple categories implementing tailored growth strategies to maximize performance.4. Developed and executed high-impact campaigns for US clients, focusing on eCommerce and lead generation across various verticals.5. Analyzed campaign data to identify growth opportunities and implemented data-driven strategies to improve cost per acquisition (CPA) and return on ad spend (ROAS).6. Collaborated with cross-functional teams, including analytics, creative, and development, to deliver integrated marketing solutions that aligned with client goals.7. Provided regular performance reports to clients, using insights from Google Analytics, Data Studio, and other analytics platforms to make strategic recommendations.8. Developed and implemented A/B testing strategies to optimize ad creatives, landing pages, and audience segmentation for improved conversion rates.

Pune, Maharashtra, In

Handled client portfolio worth Rs. 50+ Crore of annual advertising spends in E-commerce & Retail VerticalWorking day-to-day closely with Clients, engineers, managers, and other SEM experts on building Strategies and coming up with new ones to achieve daily required KPIWorking with one of the biggest US Retail Giant with an Annual Spend of $100+ million on advertising.Strategized digital media operations for large scale companies across multiple verticals in India & AMER region. Expertise in both web and app sphere in terms of performance, analytics, troubleshooting, driving results, and scaling.

Pune, Maharashtra, In

Responsible for building strategies, client communication, and managing the accounts in driving SEM performance marketing with a special focus on Google Search, Google Shopping(PLA), and Dynamic re-marketing ads.Managed End to End Client Communication for 3 Clients to formulate a Multi-Channel Campaign Strategy while executing plans to meet the client's monthly targets.

Amsterdam, North Holland, Nl

Growth Marketing

Education record

Bachelor Of Technology - Btech, Electronics And Telecommunications