Vikas Pathak

Vikas Pathak Email and Phone Number

Top Brand Strategy Voice | Growth Manager | Venture Studio @ 2070 Health
Vikas Pathak's Location
Pune, Maharashtra, India, India
About Vikas Pathak

I am a growth-focused marketing professional ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—ฑ๐—ฒ๐—ฐ๐—ฎ๐—ฑ๐—ฒ ๐—ผ๐—ณ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ driving digital success for venture studios and healthcare startups. At 2070Health, I led the growth marketing efforts for five portfolio companies, successfully scaling three ventures to over $๐Ÿญ๐—  ๐—”๐—ฅ๐—ฅ ๐—ถ๐—ป ๐—ท๐˜‚๐˜€๐˜ ๐Ÿญ๐Ÿฎ ๐—บ๐—ผ๐—ป๐˜๐—ต๐˜€.My expertise lies in crafting data-driven, multi-channel strategies across Google, Facebook, and Quora, achieving measurable outcomes such as ๐Ÿฐ.๐Ÿฑ๐˜… ๐—ฅ๐—ข๐—”๐—ฆ and 40% improvements in conversion rates. I excel in leveraging advanced analytics tools like ๐—š๐—”๐Ÿฐ, ๐—ฆ๐—ต๐—ผ๐—ฝ๐—ถ๐—ณ๐˜†, and ๐—–๐—น๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐—ง๐—ฎ๐—ฝ to optimize customer journeys and boost acquisition while reducing CAC.Previously, I spearheaded digital campaigns at Juicy Chemistry, generating record-breaking quarterly revenues and improving retention rates by 20%. My ability to align cross-functional teams, innovate strategies, and drive impactful campaigns has been a cornerstone of my success.๐—œ ๐—ฎ๐—บ ๐—ฝ๐—ฎ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐˜๐—ฒ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜€๐—ฐ๐—ฎ๐—น๐—ถ๐—ป๐—ด ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€๐—ฒ๐˜€ ๐—ณ๐—ฟ๐—ผ๐—บ ๐Ÿฌ ๐˜๐—ผ ๐Ÿญ ๐—ฎ๐—ป๐—ฑ ๐—ฏ๐—ฒ๐˜†๐—ผ๐—ป๐—ฑ, ๐˜„๐—ถ๐˜๐—ต ๐—ฎ ๐—ฝ๐—ฟ๐—ผ๐˜ƒ๐—ฒ๐—ป ๐˜๐—ฟ๐—ฎ๐—ฐ๐—ธ ๐—ฟ๐—ฒ๐—ฐ๐—ผ๐—ฟ๐—ฑ ๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ต๐—ฒ๐—ฎ๐—น๐˜๐—ต๐—ฐ๐—ฎ๐—ฟ๐—ฒ ๐—ฎ๐—ป๐—ฑ ๐——๐Ÿฎ๐—– ๐—ถ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐—ถ๐—ฒ๐˜€.

Vikas Pathak's Current Company Details
2070 Health

2070 Health

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Top Brand Strategy Voice | Growth Manager | Venture Studio
Vikas Pathak Work Experience Details
  • 2070 Health
    Growth Manager
    2070 Health Nov 2022 - Present
    Mumbai, Maharashtra, In
    1. Scaled ๐Ÿฏ ๐—ฝ๐—ผ๐—ฟ๐˜๐—ณ๐—ผ๐—น๐—ถ๐—ผ companies to over $๐Ÿญ๐—  ๐—”๐—ฅ๐—ฅ ๐˜„๐—ถ๐˜๐—ต๐—ถ๐—ป ๐Ÿญ๐Ÿฎ ๐—บ๐—ผ๐—ป๐˜๐—ต๐˜€ .2. Led multi-channel marketing campaigns on Google, Facebook, and Quora, achieving a 4.5X ROAS across ventures.3. Reduced CAC by 30% through strategic targeting, A/B testing, and campaign optimization.4. Designed and implemented comprehensive customer journey maps, improving lead quality by 40%.5. Delivered actionable insights to senior leadership through in-depth performance reports generated via GA4 and CRM systems.
  • Juicy Chemistry
    Digital Marketing Manager
    Juicy Chemistry Aug 2021 - Aug 2022
    Coimbatore , Tamil Nadu, In
    1. Designed and executed digital marketing strategies, including SEO, SEM, and paid social, to boost eCommerce performance.2. Managed Google Ads and Facebook Ads campaigns to improve product visibility and drive traffic to the website.3. Implemented customer segmentation strategies to enhance targeting and personalization across email marketing and retargeting efforts.4. Utilized tools like Shopify and Google Analytics to track campaign performance and optimize key digital touchpoints.5. Collaborated with creative and product teams to align digital campaigns with product launches and promotional events.6. Generated highest-ever revenue in a single quarter 7. Implemented multiple CLM strategies to increase retention and repeat purchase
  • Pureplay Skin Sciences: Creators Of Plum, Bodylovin', Phy
    Search Engine Marketing Manager
    Pureplay Skin Sciences: Creators Of Plum, Bodylovin', Phy Dec 2020 - Aug 2021
    Mumbai, Maharashtra, In
    1. Spearheaded digital marketing campaigns across Google, Facebook, and Instagram to drive customer acquisition and brand awareness.2. Developed and executed eCommerce marketing strategies, including SEO, SEM, and paid social, to optimize product visibility and sales on Shopify.3. Implemented marketing automation strategies, improving customer retention and driving repeat purchases through personalized email marketing and retargeting efforts.4. Collaborated with product, creative, and analytics teams to design impactful growth initiatives, aligning digital strategies with overall brand goals.5. Conducted in-depth analysis using Google Analytics and CRM tools to track performance and optimize campaigns for maximum ROI.6. Led influencer marketing campaigns and partnerships to boost brand visibility and engage with target audiences in key markets.
  • Merkle Sokrati
    Senior Marketing Specialist
    Merkle Sokrati Sep 2020 - Dec 2020
    Pune, Maharashtra, In
    1. Managed large-scale digital marketing campaigns for diverse clients across industries, focusing on paid media, SEO, and SEM strategies.2. Led end-to-end campaign management for Google Ads, and Facebook Ads platforms, ensuring optimal performance through continuous testing and optimization.3. Served the US market for multiple categories implementing tailored growth strategies to maximize performance.4. Developed and executed high-impact campaigns for US clients, focusing on eCommerce and lead generation across various verticals.5. Analyzed campaign data to identify growth opportunities and implemented data-driven strategies to improve cost per acquisition (CPA) and return on ad spend (ROAS).6. Collaborated with cross-functional teams, including analytics, creative, and development, to deliver integrated marketing solutions that aligned with client goals.7. Provided regular performance reports to clients, using insights from Google Analytics, Data Studio, and other analytics platforms to make strategic recommendations.8. Developed and implemented A/B testing strategies to optimize ad creatives, landing pages, and audience segmentation for improved conversion rates.
  • Merkle Sokrati
    Senior Business Analyst
    Merkle Sokrati Mar 2020 - Aug 2020
    Pune, Maharashtra, In
    Handled client portfolio worth Rs. 50+ Crore of annual advertising spends in E-commerce & Retail VerticalWorking day-to-day closely with Clients, engineers, managers, and other SEM experts on building Strategies and coming up with new ones to achieve daily required KPIWorking with one of the biggest US Retail Giant with an Annual Spend of $100+ million on advertising.Strategized digital media operations for large scale companies across multiple verticals in India & AMER region. Expertise in both web and app sphere in terms of performance, analytics, troubleshooting, driving results, and scaling.
  • Merkle Sokrati
    Business Analyst
    Merkle Sokrati Jan 2019 - Feb 2020
    Pune, Maharashtra, In
    Responsible for building strategies, client communication, and managing the accounts in driving SEM performance marketing with a special focus on Google Search, Google Shopping(PLA), and Dynamic re-marketing ads.Managed End to End Client Communication for 3 Clients to formulate a Multi-Channel Campaign Strategy while executing plans to meet the client's monthly targets.
  • Tomtom
    Technical Support Specialist
    Tomtom Jan 2018 - Oct 2018
    Amsterdam, North Holland, Nl

Vikas Pathak Education Details

  • Cxl
    Cxl
    Growth Marketing
  • Kendriya Vidyalaya
    Kendriya Vidyalaya
  • Pune Institute Of Computer Technology
    Pune Institute Of Computer Technology
    Electronics And Telecommunications

Frequently Asked Questions about Vikas Pathak

What company does Vikas Pathak work for?

Vikas Pathak works for 2070 Health

What is Vikas Pathak's role at the current company?

Vikas Pathak's current role is Top Brand Strategy Voice | Growth Manager | Venture Studio.

What schools did Vikas Pathak attend?

Vikas Pathak attended Cxl, Kendriya Vidyalaya, Pune Institute Of Computer Technology.

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