Vikas Pathak Email and Phone Number
I am a growth-focused marketing professional ๐๐ถ๐๐ต ๐ฎ ๐ฑ๐ฒ๐ฐ๐ฎ๐ฑ๐ฒ ๐ผ๐ณ ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ driving digital success for venture studios and healthcare startups. At 2070Health, I led the growth marketing efforts for five portfolio companies, successfully scaling three ventures to over $๐ญ๐ ๐๐ฅ๐ฅ ๐ถ๐ป ๐ท๐๐๐ ๐ญ๐ฎ ๐บ๐ผ๐ป๐๐ต๐.My expertise lies in crafting data-driven, multi-channel strategies across Google, Facebook, and Quora, achieving measurable outcomes such as ๐ฐ.๐ฑ๐ ๐ฅ๐ข๐๐ฆ and 40% improvements in conversion rates. I excel in leveraging advanced analytics tools like ๐๐๐ฐ, ๐ฆ๐ต๐ผ๐ฝ๐ถ๐ณ๐, and ๐๐น๐ฒ๐๐ฒ๐ฟ๐ง๐ฎ๐ฝ to optimize customer journeys and boost acquisition while reducing CAC.Previously, I spearheaded digital campaigns at Juicy Chemistry, generating record-breaking quarterly revenues and improving retention rates by 20%. My ability to align cross-functional teams, innovate strategies, and drive impactful campaigns has been a cornerstone of my success.๐ ๐ฎ๐บ ๐ฝ๐ฎ๐๐๐ถ๐ผ๐ป๐ฎ๐๐ฒ ๐ฎ๐ฏ๐ผ๐๐ ๐๐ฐ๐ฎ๐น๐ถ๐ป๐ด ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐๐ฒ๐ ๐ณ๐ฟ๐ผ๐บ ๐ฌ ๐๐ผ ๐ญ ๐ฎ๐ป๐ฑ ๐ฏ๐ฒ๐๐ผ๐ป๐ฑ, ๐๐ถ๐๐ต ๐ฎ ๐ฝ๐ฟ๐ผ๐๐ฒ๐ป ๐๐ฟ๐ฎ๐ฐ๐ธ ๐ฟ๐ฒ๐ฐ๐ผ๐ฟ๐ฑ ๐ถ๐ป ๐๐ต๐ฒ ๐ต๐ฒ๐ฎ๐น๐๐ต๐ฐ๐ฎ๐ฟ๐ฒ ๐ฎ๐ป๐ฑ ๐๐ฎ๐ ๐ถ๐ป๐ฑ๐๐๐๐ฟ๐ถ๐ฒ๐.
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Growth Manager2070 Health Nov 2022 - PresentMumbai, Maharashtra, In1. Scaled ๐ฏ ๐ฝ๐ผ๐ฟ๐๐ณ๐ผ๐น๐ถ๐ผ companies to over $๐ญ๐ ๐๐ฅ๐ฅ ๐๐ถ๐๐ต๐ถ๐ป ๐ญ๐ฎ ๐บ๐ผ๐ป๐๐ต๐ .2. Led multi-channel marketing campaigns on Google, Facebook, and Quora, achieving a 4.5X ROAS across ventures.3. Reduced CAC by 30% through strategic targeting, A/B testing, and campaign optimization.4. Designed and implemented comprehensive customer journey maps, improving lead quality by 40%.5. Delivered actionable insights to senior leadership through in-depth performance reports generated via GA4 and CRM systems. -
Digital Marketing ManagerJuicy Chemistry Aug 2021 - Aug 2022Coimbatore , Tamil Nadu, In1. Designed and executed digital marketing strategies, including SEO, SEM, and paid social, to boost eCommerce performance.2. Managed Google Ads and Facebook Ads campaigns to improve product visibility and drive traffic to the website.3. Implemented customer segmentation strategies to enhance targeting and personalization across email marketing and retargeting efforts.4. Utilized tools like Shopify and Google Analytics to track campaign performance and optimize key digital touchpoints.5. Collaborated with creative and product teams to align digital campaigns with product launches and promotional events.6. Generated highest-ever revenue in a single quarter 7. Implemented multiple CLM strategies to increase retention and repeat purchase -
Search Engine Marketing ManagerPureplay Skin Sciences: Creators Of Plum, Bodylovin', Phy Dec 2020 - Aug 2021Mumbai, Maharashtra, In1. Spearheaded digital marketing campaigns across Google, Facebook, and Instagram to drive customer acquisition and brand awareness.2. Developed and executed eCommerce marketing strategies, including SEO, SEM, and paid social, to optimize product visibility and sales on Shopify.3. Implemented marketing automation strategies, improving customer retention and driving repeat purchases through personalized email marketing and retargeting efforts.4. Collaborated with product, creative, and analytics teams to design impactful growth initiatives, aligning digital strategies with overall brand goals.5. Conducted in-depth analysis using Google Analytics and CRM tools to track performance and optimize campaigns for maximum ROI.6. Led influencer marketing campaigns and partnerships to boost brand visibility and engage with target audiences in key markets. -
Senior Marketing SpecialistMerkle Sokrati Sep 2020 - Dec 2020Pune, Maharashtra, In1. Managed large-scale digital marketing campaigns for diverse clients across industries, focusing on paid media, SEO, and SEM strategies.2. Led end-to-end campaign management for Google Ads, and Facebook Ads platforms, ensuring optimal performance through continuous testing and optimization.3. Served the US market for multiple categories implementing tailored growth strategies to maximize performance.4. Developed and executed high-impact campaigns for US clients, focusing on eCommerce and lead generation across various verticals.5. Analyzed campaign data to identify growth opportunities and implemented data-driven strategies to improve cost per acquisition (CPA) and return on ad spend (ROAS).6. Collaborated with cross-functional teams, including analytics, creative, and development, to deliver integrated marketing solutions that aligned with client goals.7. Provided regular performance reports to clients, using insights from Google Analytics, Data Studio, and other analytics platforms to make strategic recommendations.8. Developed and implemented A/B testing strategies to optimize ad creatives, landing pages, and audience segmentation for improved conversion rates. -
Senior Business AnalystMerkle Sokrati Mar 2020 - Aug 2020Pune, Maharashtra, InHandled client portfolio worth Rs. 50+ Crore of annual advertising spends in E-commerce & Retail VerticalWorking day-to-day closely with Clients, engineers, managers, and other SEM experts on building Strategies and coming up with new ones to achieve daily required KPIWorking with one of the biggest US Retail Giant with an Annual Spend of $100+ million on advertising.Strategized digital media operations for large scale companies across multiple verticals in India & AMER region. Expertise in both web and app sphere in terms of performance, analytics, troubleshooting, driving results, and scaling. -
Business AnalystMerkle Sokrati Jan 2019 - Feb 2020Pune, Maharashtra, InResponsible for building strategies, client communication, and managing the accounts in driving SEM performance marketing with a special focus on Google Search, Google Shopping(PLA), and Dynamic re-marketing ads.Managed End to End Client Communication for 3 Clients to formulate a Multi-Channel Campaign Strategy while executing plans to meet the client's monthly targets. -
Technical Support SpecialistTomtom Jan 2018 - Oct 2018Amsterdam, North Holland, Nl
Vikas Pathak Education Details
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CxlGrowth Marketing -
Kendriya Vidyalaya -
Pune Institute Of Computer TechnologyElectronics And Telecommunications
Frequently Asked Questions about Vikas Pathak
What company does Vikas Pathak work for?
Vikas Pathak works for 2070 Health
What is Vikas Pathak's role at the current company?
Vikas Pathak's current role is Top Brand Strategy Voice | Growth Manager | Venture Studio.
What schools did Vikas Pathak attend?
Vikas Pathak attended Cxl, Kendriya Vidyalaya, Pune Institute Of Computer Technology.
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