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I’m a Sr Director, Marketing Operations with 18+years of experience in Demand Gen Activities, Marketing Automation & Campaign Management, Database Management. In this role I support the global marketing efforts under Demand Gen overseeing a team of Marketing Ops executives, Database Specialist, Web Developers, Marketing Intelligence Executives & Business analystsI’m truly passionate about my work and always eager to connect with other marketers. While I enjoy all aspects of my job, I think my favorite stage of a project is learning, broadening my threshold of understanding, solving challenges, thinking spot on.At Zscaler some of my key responsibilities are: - Managing campaigns (emails, webinars, events, nurture programs) in Marketo and Salesforce.com, with support from HQ - Managing worldwide data,data segmentation,data quality initiatives constantly growing our database- Reporting & Analytics for the Marketing and Sales leadership- Facilitating constant & constructive cross functional dialogue - Project management- Overseeing critical Demand Gen projects,streamlining processes and ensuring process governanceI learned early on in my career that what motivates me is pushing my limits, learning new technologies and building and working with teams both in-house and virtual.The motto I swear by is to lead by example, establish a platform that churns out many success stories with the basic components of hard work, discipline & integrity.Colleagues know me as an energetic marketer who can always be trusted to come up with a new approach. On the personal front I am passionate about fitness, sports, and technology. All through my student life ,I extensively participated in sports, so I understand very well the focus, effort and teamwork required to strive for a goal , outperform ourselves and others and finally bask in the thrill of winning or even learn from the defeat.I strongly believe and assert that sports brings to the fore the individual best both mental and physical.
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Senior Director, Marketing OperationsZscaler Aug 2023 - PresentSan Jose, California, Us -
Director, Marketing OperationsZscaler Apr 2021 - Sep 2023San Jose, California, Us -
Sr. Marketing Operations & Automation Manager IndiaZscaler Apr 2018 - Apr 2021San Jose, California, UsZscaler is an exciting, high-growth technology company headquartered in San Jose California. As the most innovative firm in the $35 billion security market, the company is focused on bringing cloud computing to Internet security.I began in Marketing Operations as a Automation & Operations Executive, got promoted to the position of Lead and successfully transitioned into a Manager Marketing Operations where my primary function is to supervise and facilitate the execution of Worldwide Demand generation activities via a team which comprises of Lead Generation Reps, Web Developers, Marketing Automation, Reporting and Analytics, Database Enrichment Executives etc. Deeper insights into my core responsibilities are as follows:o Responsible for Demand Generation Activities, Marketing Automation, Campaign Management, Project Management, Lead Nurturing, Lead Scoring, Lead lifecycle,CRM (Salesforce) -Integration Profiling & Segmentation, Data Management and Website Analytics.o Salesforce admin and power user of Salesforce reporting, dashboards, customization, workflows and user administration.(To better explain my 3 core function areas of Campaign Management , Marketing Automation & Project Management , they are described below in detail as separate roles, however all three of them together formed my main responsibilities as a Manager Marketing Operations & Automation). -
Manager Marketing Operations - Campaign Management & AutomationZscaler Apr 2016 - Apr 2018San Jose, California, UsCampaign Managemento End-to-End Campaign Management which includes kick off call with sales and leadership before the start of every campaign, getting the assets quality assessed from the team and setting the campaign live on time.o Making sure the campaign is running at par with the expectations and making the necessary tweaks here and there based on self-judgment to get the maximum ROI.o Enable clear visibility of campaign engagement metrics using dashboards and reports in Marketo & Salesforce.o Integration of various marketing tools, sales tools and other platforms - SFDC, Marketo, Hoovers, Rainking, Discover.org, Brighttalk, Webex, GoToMeeting, Brightedge, Google Adwords, Territory assignment and many more.Automation:o Work with key sales and marketing stakeholders to design, manage and execute automated marketing campaigns and programs such as Lead Nurturing and trigger-based campaigns. Campaign execution tasks include creation of email/landing pages/templates, WebEx integration, Web form templates and Marketo SFDC Sync.o Administer the Marketo platform by managing the lead scoring rules, data cleaning, new custom fields and lead dispatch map.o Support outbound email strategy, planning and execution, including day to day execution of email campaigns.o Develop and execute strategies to maximize and optimize our contact database, implement data quality enrichment and normalization programs. -
Marketing Executive - Project ManagementZscaler Jan 2013 - Mar 2016San Jose, California, Uso Sound knowledge in Project management, good understanding of processes and involved in project initiation to closure.o Resource management and planning: Decomposing all deliverable's and assigning to individuals prior to beginning work on a project. Setting up a baseline schedule and resource plan based on planning package estimates. o Liaise and coordinate with other teams such as the Web Team , Sales , Sales Operations , Field Marketing Teams to deliver common projects. o Ensuring timeliness and quality of team deliverable's to include campaign counts, reports, change requests and proposals. -
Team Lead – Account DevelopmentZscaler Jul 2011 - Dec 2012San Jose, California, UsLead a team of 15 Account Development Reps that supported various functions like Global Lead generation & Account development, Partner provisioning and also helped other cross functional teams to grow.o Responsible for filling seats for webinars, webcasts and field events by getting the team to cold call the IT stakeholders of various companies.o Monitored & reported on standards & performance targets.o Coordinated with Quality Analyst to ensure superiority in work standards.o Recruitment & Training: - Played a key role in recruitment of new staff - Mentored and trained junior and new staff and created a positive working environment. - Identified training requirements and designed the training module -
Account Development Rep/ Inside Sales Rep - Smb DivisionZscaler Jan 2011 - Jun 2011San Jose, California, UsAccount Development repo Called IT stakeholders across US & Canada for online events.o Worked on Lead generation, Qualification and Contact Discovery Projects whilst working on tools like Salesforce.com, Jigsaw, Lead411 etc .Managed Zscaler's SMB relationship all across US and Canada.o Reached out to prospects and positioned Zscaler solutions.o Scheduled and presented one on one demos for SMB prospects, providing a deep dive into the Product features and benefits.o Worked with Partners to close the deals. -
Sr. CrvIds Infotech Limited May 2007 - Jan 2011Mohali, Punjab, InHeadquartered in New York, NY IDS provides Engineering & Design, Software Services, Legal Process Outsourcing, Healthcare and BPO Solutions to its clients around the world.Worked in a total of 3 different processes of Lead Generation belonging to Secure Computing, Cipher Trust & McAfeeo Called IT stakeholders across US & Canada for online events.o Contacted and booked prospects for one-on-one product marketing demo’s.o Worked as an acting Quality Analyst by auditing calls and processing registrations as per the prevalent norms.Zscaler - Jan 2010 to Dec 2010 Working as Account Development Rep - Responsible to Generate leadAccount Development repo Called IT stakeholders across US & Canada for online events.o Worked on Lead generation, Qualification and Contact Discovery Projects whilst working on tools like Salesforce.com, Jigsaw, Lead411 etc . -
Senior Customer Care ExecutiveInfo Vision Technology Solution Jun 2006 - Mar 2007Headquartered in Calabasas, California ,Harbor Freight Tools (Process outsourced to Info Vision) is a privately held discount tool and equipment retailer, which operates a chain of retail stores as well as a mail-order and eCommerce business. o Received calls to receive and process Orders for various tools like solar panel, generators , water pumps etc o Processed Warranty Registrations.
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Customer Care ExecutiveIds Infotech Limited Feb 2005 - Oct 2005Mohali, Punjab, Ino Tele-Sales for UK campaign for a company named Phones Unlimited, and sell internet and telephone packages.o Received many certificates as the best tele sales agent on the floor during my employment.
Vikas Negi Skills
Vikas Negi Education Details
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St XaviersCommerce -
Shoolini UniversityBachelor Of Arts - Ba
Frequently Asked Questions about Vikas Negi
What company does Vikas Negi work for?
Vikas Negi works for Zscaler
What is Vikas Negi's role at the current company?
Vikas Negi's current role is Senior Director, Marketing Operations.
What is Vikas Negi's email address?
Vikas Negi's email address is ni****@****ail.com
What is Vikas Negi's direct phone number?
Vikas Negi's direct phone number is +140882*****
What schools did Vikas Negi attend?
Vikas Negi attended St Xaviers, Shoolini University.
What are some of Vikas Negi's interests?
Vikas Negi has interest in Science And Technology, Environment, Health.
What skills is Vikas Negi known for?
Vikas Negi has skills like Marketing Automation, Demand Generation, Marketo, Salesforce.com, Marketing Operations, Sales Operations, Pre Sales, Team Management, Lead Generation, Business Development, Telemarketing, Recruiting.
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