- Collaborated with Company Retail Products, Proposition managers, distribution channels, and other stakeholders to drive acquisition and retention campaigns seamlessly aligning with broader business objectives.- Fulfilled CLCM's strategic requirements for company customers, including onboarding, engagement, relationship deepening, and retention. - Interacted dynamically within the team, Channels, and Retail product and proposition, as well as Data analytics teams, to incorporate peer… Show more - Collaborated with Company Retail Products, Proposition managers, distribution channels, and other stakeholders to drive acquisition and retention campaigns seamlessly aligning with broader business objectives.- Fulfilled CLCM's strategic requirements for company customers, including onboarding, engagement, relationship deepening, and retention. - Interacted dynamically within the team, Channels, and Retail product and proposition, as well as Data analytics teams, to incorporate peer company best-in-class service practices and technologies to enhance Customer targeting continually.- Identified opportunities among the customer base, including campaign design, preparation, and setting KPIs, ensuring relevance, feasibility, and control, all in line with company strategies.- Regularly performed analysis to develop recommendations, support and implement initiatives for Customer growth. Show less

- Manages the integration of CLM product and tech with the business requirements while presenting the product knowledge to business users to effectively utilize the product’s capabilities, working closely with the team in Canada. - Guides the business verticals to improve the cohort targeting across communication channels according to their growth aspirations and other use cases, targeting approximately 100 Mn monthly visitors and 30 Mn daily visitors. - Leads the team of business… Show more - Manages the integration of CLM product and tech with the business requirements while presenting the product knowledge to business users to effectively utilize the product’s capabilities, working closely with the team in Canada. - Guides the business verticals to improve the cohort targeting across communication channels according to their growth aspirations and other use cases, targeting approximately 100 Mn monthly visitors and 30 Mn daily visitors. - Leads the team of business analysts responsible for carrying out effective 360-degree comprehensive monitoring reports using Google Dashboard/Clevertap to ensure month-over-month marketing property effectiveness increase both in terms of conversions and revenue. - Owns the data warehousing of the data required for the growth marketing use case. Proficient in data management skills - data assessments, database planning, and design, data validation, filtering, and reading data from different sources.- Drives and delivers the capabilities to enhance the CLM, by identifying the opportunity to optimize and increase the efficiency of the overall system, resulting in an impact of $1 Mn CAD annually.- Generates and tracks the key metrics while working along with cross-functional teams to remedy issues, and improve KPIs like the app stickiness, number of categories seen per user, click engagement as well as revenue per impression. Regularly implements A/B testing to determine best practices for achieving these KPIs. Show less

• Responsible for driving product marketing objectives contributing 15% growth in the revenue while considering the main objective to drive performance marketing goals and brand visibility.• Directed the brand awareness strategy while managing marketing campaigns and communication initiatives, working in close with cross-functional teams, resulting in the activation of 10 new zones for the company.• Developed the creative executions of collateral materials to aid in clear concise… Show more • Responsible for driving product marketing objectives contributing 15% growth in the revenue while considering the main objective to drive performance marketing goals and brand visibility.• Directed the brand awareness strategy while managing marketing campaigns and communication initiatives, working in close with cross-functional teams, resulting in the activation of 10 new zones for the company.• Developed the creative executions of collateral materials to aid in clear concise training of products to 200 sales reps and 5000 targeted customers while maintaining brand integrity.• Handled the Vendor Life Cycle, including invoice management, vendor selection, multi-vendor management, performance management of the vendors.• Compiled product, market, and customer data to forecast accurate sales and profit projections. Show less

• Managed marketing and communications functions, overseeing an INR 80 lakhs monthly marketing budget and 8-member team.• Led the Marketing strategic planning and forecasting– working closely with key stakeholders to develop long, mid, and short-term strategic plans, successfully targeting 30% of the total GMV and expanding to the new cities.• Redeveloped policies, procedures, and quality control standards for effective CRM Marketing, resulted in an increase in brand visibility by 3x… Show more • Managed marketing and communications functions, overseeing an INR 80 lakhs monthly marketing budget and 8-member team.• Led the Marketing strategic planning and forecasting– working closely with key stakeholders to develop long, mid, and short-term strategic plans, successfully targeting 30% of the total GMV and expanding to the new cities.• Redeveloped policies, procedures, and quality control standards for effective CRM Marketing, resulted in an increase in brand visibility by 3x times. • Planned and implemented BTL/ATL strategies to support brand awareness campaigns PAN India, maintaining customer retention rate at 27%.• Significantly increased the customer interaction with the app, by bringing the innovation through QR Codes in the various marketing campaigns. • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each month an average of 18% under-budget.• Measured the performance and efficacy of all campaigns and growth metrics using analytics and creating effective marketing reporting. Show less

• Expanded client base by 250% in two years by consistently delivering result-oriented marketing campaigns and brand positioning strategies. ¬• Developed and initiated various BTL/ATL campaigns with integrating CRM into the overall strategy, to comply with the attainment of the company’s overall objectives targeting Europe and APAC region.• Published editorial content using the website’s content management system and drive attention among potential clients with thought-provoking social… Show more • Expanded client base by 250% in two years by consistently delivering result-oriented marketing campaigns and brand positioning strategies. ¬• Developed and initiated various BTL/ATL campaigns with integrating CRM into the overall strategy, to comply with the attainment of the company’s overall objectives targeting Europe and APAC region.• Published editorial content using the website’s content management system and drive attention among potential clients with thought-provoking social media engagement.• Managed Email Marketing Campaign with Email regionalization and segmentation, using 1.5 million datapoints. Executing A/B and multivariate tests across marketing channels to optimize campaign performance• Established relationship with global agency partners to ensure successful development and execution of marketing campaigns within the established commercial planning cycles. • Generated leads based on in-depth market research and competitors’ analysis for focused verticals.• Analysed the marketing data to keep up-to-date on the latest products, trends, and insights. Show less

• Expanded client base by 250% in two years by consistently delivering result-oriented marketing campaigns and brand positioning strategies.• Developed and initiated various BTL/ATL campaigns with integrating CRM into the overall strategy, to comply with the attainment of the company’s overall objectives targeting Europe and APAC region.• Published editorial content using the website’s content management system and drive attention among potential clients with thought-provoking social… Show more • Expanded client base by 250% in two years by consistently delivering result-oriented marketing campaigns and brand positioning strategies.• Developed and initiated various BTL/ATL campaigns with integrating CRM into the overall strategy, to comply with the attainment of the company’s overall objectives targeting Europe and APAC region.• Published editorial content using the website’s content management system and drive attention among potential clients with thought-provoking social media engagement.• Managed Email Marketing Campaign with Email regionalization and segmentation, using 1.5 million data points. Executing A/B and multivariate tests across marketing channels to optimize campaign performance• Established a relationship with global agency partners to ensure successful development and execution of marketing campaigns within the established commercial planning cycles. • Generated leads based on in-depth market research and competitors’ analysis for focused verticals.• Analysed the marketing data to keep up-to-date on the latest products, trends, and insights. Show less

• Created and implemented marketing strategies, campaigns, and programs to comply with the attainment of the company’s overall objectives. • Practiced B2B marketing through interactions with agencies as well as clients, facilitating smooth transactions between the client and agency.• Developed the company’s social media operations and website content, made sure all the content was upto date as per the market trend.• Lead all digital marketing initiatives including search engine… Show more • Created and implemented marketing strategies, campaigns, and programs to comply with the attainment of the company’s overall objectives. • Practiced B2B marketing through interactions with agencies as well as clients, facilitating smooth transactions between the client and agency.• Developed the company’s social media operations and website content, made sure all the content was upto date as per the market trend.• Lead all digital marketing initiatives including search engine optimization, content marketing, email marketing, campaign landing page development and marketing automation Show less

• Executed market strategy, branding, and business offering for a large market.• Accomplished social media identity, website, and initiatives to promote thought leadership to the right audience.• Created the Product Roadmap and Product Positioning, with the inclusion of new features as per the market requirement.• Conducted market research and created an in-depth competitive analysis.