Vikas Shekhawat Email & Phone Number

Noida, Uttar Pradesh, India

• Own reader experience of millions of active users at Amar Ujala Digital. Amar Ujala’s mission is to help users stay on top of the world’s information that’s relevant to them and make informed decisions. I am leading.
• Solve large scale user problems and drive all product initiatives, engagement and retention KPIs across platforms
• Lead the data-driven product teams and work with UX, engineering, data, marketing, business, sales and editorial verticals to deliver and maintain a continuous growth trajectory
• Drive reader revenue and subscriptions
• Get to the heart of each user persona and drive user journey across funnels
• 4x growth in users with continuous build, ship, learn, repeat cycles

Gurgaon

• Headed the complete price comparison engine product and was responsible for overall growth, UX and offerings across platforms. Later acquired in 2017. Also ideated and launched other products including MoviePlus –.
• Built Priceraja.com product from scratch and achieved continuous growth since launch clocking 150% overall growth in users within a span of 12 months
• Responsible for complete product strategy and managed product operations with design, engineering and marketing teams
• Launched Personalization platform and Recommendation Engine for targeted discovery and increased user engagement by 120%
• Launched Phone Finder tool to help users find products matching their requirements and increased CTR by 130%
• Launched Product Comparison, User Review Curation and Tools to help users streamline their shopping journey

B-113, Sector 65, Noida, U.P. - 201301

• Responsible for overall growth with respect to key metrics of all online properties owned by InstaMedia. Serving over 20 Million Views, later acquired by a Dubai based Media Company.
• Responsible for defining and executing product strategy across network, keep a tab on competitive landscape and create short- and long-term roadmaps
• Managed a team of Product Managers, Designers and Testing Engineers to ship consumer facing products
• Launched the first version of Enterprise CMS InstaPress to empower digital businesses to manage their processes in a more efficient way.
• Ideated, Conceptualized and Launched Enterprise Gamification Engine with game mechanics to increase user engagement
• Launched ContentSumo, a Content Marketplace for Publishers

New Delhi Area, India

• Responsible for executing product strategy across network platforms and create roadmaps
• Launched InstaBlogs Community, a Global Citizen Journalism Network
• Convert business goals into product requirements and work with the engineering team to make regular product releases
• Execute promotion and go-to-market strategy of all products
• Managed research, analysis and implementation of all creative projects across network
• Launched and Managed Luxury, Lifestyle, Technology and Celebrity Fashion magazines and communities

Mba, Marketing

Bachelor Of Arts (B.A.), Economics

Education record