Own reader experience of millions of active users at Amar Ujala Digital. Amar Ujala’s mission is to help users stay on top of the world’s information that’s relevant to them and make informed decisions. I am leading the product vision and strategy to realize this goal.• Solve large scale user problems and drive all product initiatives, engagement and retention KPIs across platforms • Lead the data-driven product teams and work with UX, engineering, data, marketing, business, sales and editorial verticals to deliver and maintain a continuous growth trajectory• Drive reader revenue and subscriptions• Get to the heart of each user persona and drive user journey across funnels • 4x growth in users with continuous build, ship, learn, repeat cycles• Instrumental in developing new functional components that enhance the online storytelling experience and make world’s data and information come to life for our readers• New initiatives - Personalization, Recommendation Engine, Loyalty Engine, Short Videos platform, Automation, Analytics, Native CMS, Apps, Podcast

Headed the complete price comparison engine product and was responsible for overall growth, UX and offerings across platforms. Later acquired in 2017. Also ideated and launched other products including MoviePlus – Movies, Reviews and Celebrity Database, CouponMantra - Deals & Offers Platform, SitaGita - Women Centric Community• Built Priceraja.com product from scratch and achieved continuous growth since launch clocking 150% overall growth in users within a span of 12 months• Responsible for complete product strategy and managed product operations with design, engineering and marketing teams• Launched Personalization platform and Recommendation Engine for targeted discovery and increased user engagement by 120%• Launched Phone Finder tool to help users find products matching their requirements and increased CTR by 130%• Launched Product Comparison, User Review Curation and Tools to help users streamline their shopping journey• A/B testing key user touchpoints and optimize engagement• Monetization along with ad networks and direct dealings

Responsible for overall growth with respect to key metrics of all online properties owned by InstaMedia. Serving over 20 Million Views, later acquired by a Dubai based Media Company.• Responsible for defining and executing product strategy across network, keep a tab on competitive landscape and create short- and long-term roadmaps• Managed a team of Product Managers, Designers and Testing Engineers to ship consumer facing products• Launched the first version of Enterprise CMS InstaPress to empower digital businesses to manage their processes in a more efficient way.• Ideated, Conceptualized and Launched Enterprise Gamification Engine with game mechanics to increase user engagement• Launched ContentSumo, a Content Marketplace for Publishers• Conceptualized and Launched HyLone, a hyper local news aggregation app to deliver geo-specific content in real time• Launched InstaStudio and played a key role in making it India’s largest freelance network with 10,000+ freelance writers and copy editors from India, USA and Asia• Managed PRDs, FSDs, Epics, User Stories, Information Architecture, and Prototypes throughout the product life cycle• Part of leadership team spearheading 2 rounds of funding from Indiagames and TOI

Responsible for executing product strategy across network platforms and create roadmaps• Launched InstaBlogs Community, a Global Citizen Journalism Network• Convert business goals into product requirements and work with the engineering team to make regular product releases • Execute promotion and go-to-market strategy of all products • Managed research, analysis and implementation of all creative projects across network• Launched and Managed Luxury, Lifestyle, Technology and Celebrity Fashion magazines and communities• Responsible for overall user experience and optimization• Built, trained and managed the whole team and erected all network properties from scratch