- Built the technology infrastructure that supports the order- to-cash processes for 200+ users- Managed team of 25+ FTE included Engineers, Product Managers, and Technical Program Managers

Facebook Products: Custom Audiences, Data Partnerships, Partner Categories

Facebook Products: Click to Call, Local Awareness, and Facebook Offers

Generated advertiser leads for 7 global call centers that drove $170M+ in revenueManaged team of 3 to build call center pipeline and create trend reports Sourced first India Call Center (Aditya Birla Minacs), recruited 23 sales agents, and launched operations in 3 months Trained 23 vendor agents on advertising, sales techniques, and FB ad products, that helped the center become ROI positive in <2.5 monthsCoordinate with the Mktg. team to create advertiser acquisition programs (IVR, Webinars) increasing the lead conversation rate by 5XWorked with IT team to automate workflows (routing leads, removing duplicates/spam) saving the company 2.5 FTEs

Selected as a Landing Team member to launch the Sales team and to build India officeCreated APAC sales resource allocation and country prioritization modelLed interviewing, recruiting, and hiring efforts to scale the India office from 0 to 175+ employees Trained the Sales Team on ad policy, Facebook ad products, competitive landscape and toolsSetup and scaled ad review and email support to improve satisfaction and decrease response rates Built first inconsistency model to identify policy gaps for ad reviewers using internal tools Collaborated with ENG to build an algorithm to auto-verticalize all unmanaged English advertisers Developed a user sentiment model with eng. to avoid negative stories from being boosted

Acquired clients across different verticals including consumer goods, travel, dating, health, services, gaming, agencies, retail, and entertainment to achieve quarterly sales targets in Q3’09 (100%), Q4’09 (147%), Q1’10 (112%), Q2’10 (100%) Partnered and launched Ad Parlor to >$10M per qtr. Ad Parlor was one of the first beta partners to develop on the FB Ads APILiaised with Prod. Mktg. to test new ad units with clients to drive product improvementsInterviewed, mentored, and trained new Client Partners

Mergers/Acquisitions Integration Management, Bayer Shering MergerProcess Improvement, Bayer Diabetes CareSupply Chain Strategy, 1-800 Flowers, Bowne, MSC Industrial Supply CompanyGrowth Strategy, TransWorld Entertainment