- Global marketing strategy supporting custom software engineering and tech consulting services across Automotive Software, Embedded Systems, and Digital Products & Platforms (Enterprise-grade);- GTM strategy for Technology Transformation and AI service offerings;- Marketing Automation (task assignment, tracking and reporting);- MarkOps and Team Leadership.

rinf.tech is a custom software development and robotics company. With a 15-year history of delivering complex solutions across different domains and industries, rinf.tech has built unparalleled expertise in automotive, enterprise, IoT/embedded software development, R&D, and robotics.In my current role, I'm responsible for inbound marketing strategy, including:- Content marketing & PR, - Influencer marketing, - LinkedIn marketing, - ETA (Expert - Trustworthy - Authoritative) brand development.

HackerNoon is built for technologists to read, write, and publish. We are an open and international community of 12,000+ contributing writers publishing stories and expertise for 4,000,000+ curious and insightful monthly readers. As a contributing writer, I cover AI, crypto, and digital marketing topics. I also use this media platform to share my insightful interviews with visionary tech entrepreneurs and innovators who make a significant impact in their respective fields.

Xenoss provides MarTech software consulting and development services. We help clients build custom MarTech/AdTech software products with our proprietary MarTech framework, enabling fast solution assembling from ready-to-use blocks.In this temporary job role, I helped Xenoss:- revisit and optimize their content marketing strategy, - establish a new brand tone of voice across different social media platforms to resonate better with different target audiences (tech candidates and business prospects),- create vital landing pages to support search engine marketing and ABM campaigns,- generate specific, highly targeted and personalized content for ABM and employer brand development,- create an SEO and blogging strategy.

Evolve is an award-winning UK-based software house with an R&D Centre in Kyiv, Ukraine. As the head of marketing, I'm responsible for brand development and visibility in the UK and globally, and the generation of inbound marketing qualified leads (MQLs) and opportunities.

- Built a corporate marketing function from scratch (from strategy to SMM to sales collateral);- Initiated and launched inbound marketing campaigns that ensured regular generation of marketing qualified leads (MQLs) and resulted in new client acquisition and increased brand visibility;- Got 8allocate featured as a thought leader in top-tier media such as HackerNoon, ReadWrite, DZone, BecomingHuman.io, Yahoo Finance, Recruiter.com, Wikipedia, and others.

DMarket is a decentralized blockchain-based marketplace for turning every virtual item into a real asset.In this job role, I was responsible for creating and implementing short and mid-term DMarket content strategy, establishing effective collaboration with top-tier media and bloggers, and setting up/managing an international media and content team. In short, I was helping build hype around the project to increase brand awareness and maintain and increase the value of DMarket Token after its listing on a crypto exchange.In less than 3 months our media team was able to generate 100+ pieces of content for owned and paid media, tripled the list of earned media, established a regular and casual presence in such top-tier and specialized media with multimillion audiences as The Merkle, Nasdaq, Forbes, Entrepreneur, VC.ru, Kanobu, The Next Web, BitcoinNews, Gamedev.net, VentureBeat, and others.Furthermore, we established a solid pool of 3rd party contributors, journalists, gaming bloggers, and ghostwriters, which helped us pump the DMarket Token value each time its price dropped at an exchange.After 2 months, our content and media activities had accounted for 40% of all website goal conversions.

Intersog is a US-based IT outsourcing provider with R&D centers in Ukraine (Kyiv and Odessa).In this job role, I was responsible for development and implementation of the Intersog marketing and PR strategies, cross-border team management, media relations (Ukraine, Europe and North America), experiential marketing, and smm. Was Editor-In-Chief for all brand content.My team and I have obtained the following results:- Generated inbound marketing qualified leads that resulted in 20+ sales conversions worth of a 7-digit figure in estimated value (USD);- Significantly improved brand awareness in Chicago (USA) and Kyiv (Ukraine) by getting media mentions and coverage in Computer Weekly, ain.ua, Russian Chicago, Clutch and other specialized media;- Gained top positions (1-10) in Google for target keywords (e.g., eHealth app development), which helped improve organic traffic acquisition and decrease cost of lead.

- Digital content marketing strategy development and implementation- Corporate blogging and guest blog contributions to Sitepoint, Business2Community, Integration Developer News, IAOP PULSE, etc- Interviews and podcasts with software development industry thought leaders- Lead generation, sales support and PR at the key international events such as iGaming Super Show (Amsterdam), IRCE (Chicago, IL), Super Mobility Week (Las Vegas, NV)- White papers, case stories, promo video content

- Representing / promoting the Association on the Ukrainian market for BPO, ITO, SSC and KPO services and their participants - Growing and maintaining contacts with Ukrainian commercial and non-commercial organizations in order to boost a vital network of partners, enlarge information base for publications, and increase the membership- PR / eMarketing strategy development

Ciklum is a Danish IT outstaffing provider with R&D centers in Ukraine and sales offices in Europe and the USA.In this job role, I was responsible for corporate blogging, media relations, and content strategy.The following results were achieved:- Brand’s extensive media coverage in the Financial Times report on Ukraine’s outsourcing industry 2012;- 2 fixed price projects ($100K value) and 2 team projects with 10 billable developers as a result of an exclusive content (guerrilla) marketing project (IT Sourcing Europe).

Nearshore IT outsourcing market research and analysisMarket and competition surveysCustom researchAssistance with ITO partner search

corporate blogging (twitter, FaceBook, wordpress);web site content writing (www.teaminternational.com);lead generation;news & press release marketing;SEO;case studies, white papers, industry reports;RFPs