Search Engine Optimization Analyst
Mumbai, Maharashtra, India
• Conducted content gap audits, competitor analysis, keyword research, and tech audits in multiple for a top FMCG Brand across EU Markets• Drove incremental organic traffic in Beauty Care by taking ownership of content enhancement activities• Aided the team in QBRs and Monthly Decks by providing data-driven insights & analysis of gains/drops• Empowered automation in daily processes to save 100+ hours quarterly in reporting & diagnostics• Drilled down on the Tech SEO scope of CPG brands and created automated dashboards for 40+ domains• POC for the One Search Initiative (SEM + SEO) for a top FMCG Brand