I am currently pursuing Post Graduate Diploma in Management in Marketing from S.P. Jain Institute of Management and Research, Mumbai.In my previous role at Performics, I was an SEO Associate, mentor, and analyst. I was part of the Tech COE of our company, TKGB. Took ownership of Shave Care hub across 8 domains across EU markets for a top FMCG Brand. Led the internal automation crew which regularly introduced new ways of process handling. Conducted multiple workshops & mentored new joinees on new SEO tools and data analytics.I am a Bachelor of Engineering (Computer Engineering) graduate from Mumbai University. During this period I took charge as the Marketing Head Co-ordinator of the CSI chapter and headed a team of 20 for our national-level quiz competition Matrix 2018-20.I am a highly motivated and results-oriented individual with a strong background in marketing and automation and a passion for continuous learning. I am a team player and always willing to go the extra mile to help my team succeed.
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Brand Marketing InternCloudnine Group Of Hospitals Aug 2024 - Oct 2024Bengaluru, Karnataka, India•Ideated, managed & executed 2 ad campaigns, to reach 7L+ TG, building brand equity in new markets•Crafted an upper-funnel strategy | Performed competitive benchmarking on 5+ industry leaders•Optimised ad-spend allocation, leveraging regression on historical trends to manage INR 8 CR budget -
Strategy InternSaikripa Foods Services Private Limited Jan 2024 - Mar 2024Mumbai, Maharashtra, India•Optimized B2B catering workflows | Increased operational efficiency by 8%, saving 750+ hours•Elevated client satisfaction by 10% | Implemented customized service offerings for ONGC, Vedanta•Drove 15% growth in brand visibility for Hitchki & Bayroute via gap analysis & targeted campaign -
Associate Marketing ManagerPerformics India Jul 2022 - Jun 2023Mumbai, Maharashtra, India• Took ownership of Shave Care hub across 8 domains across EU markets for a top FMCG Brand• Led the internal automation crew which regularly introduced new ways of process handling• Conducted multiple workshops & mentored new joinees on new SEO tools and data analytics• Contributed to multiple SEO pitches through Competitor analysis and Tech SEO insights• Boosted performance across Shave Care Hub by leveraging enhanced content and automation• Part of the TKGB team, Tech COE of Performics India• Consulted in multiple campaigns as a Tech SEO advisor and created multiple remediation workstreams -
Search Engine Optimization AnalystPerformics India Nov 2020 - Jun 2022Mumbai, Maharashtra, India• Conducted content gap audits, competitor analysis, keyword research, and tech audits in multiple for a top FMCG Brand across EU Markets• Drove incremental organic traffic in Beauty Care by taking ownership of content enhancement activities• Aided the team in QBRs and Monthly Decks by providing data-driven insights & analysis of gains/drops• Empowered automation in daily processes to save 100+ hours quarterly in reporting & diagnostics• Drilled down on the Tech SEO scope of CPG brands and created automated dashboards for 40+ domains• POC for the One Search Initiative (SEM + SEO) for a top FMCG Brand
Vikhyath Shetty Education Details
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Computer Engineering -
Computer Science
Frequently Asked Questions about Vikhyath Shetty
What is Vikhyath Shetty's role at the current company?
Vikhyath Shetty's current role is Marketing | SPJIMR | CAT 99.49%iler | ex-Performics.
What schools did Vikhyath Shetty attend?
Vikhyath Shetty attended Spjimr Sp Jain Institute Of Management & Research, Sies Graduate School Of Technology, Pace Junior Science College.
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Vikhyath Shetty
Bengaluru -
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