Victoria Mcdowell Email & Phone Number

Phoenix, Az, Us

- Leading multiple interface design projects across Product Management, Product Engineering, Service Delivery, and Client Solutions teams. Projects include utility maps, automated messaging, preference management, payment solutions, and mobile applications.- Developing compelling and user-friendly interfaces for both desktop and mobile applications.- Collaborating closely with the UI Team to maintain high standards of quality and service, resolving issues, identifying trends, and implementing enhancements.- Partnering with UX Designers to translate concepts into visually appealing and functional designs.- Coordinating with UX Writers to ensure clarity and accuracy of copy within designs.- Effectively communicating design concepts and showcasing prototypes to software engineers and product managers.-Utilize Figma and Adobe Illustrator for design projects.

Lead creative team to conceptualize and execute marketing campaigns and design for various clients, resulting in increased brand awareness, engagement, and sales.Develop and design websites, digital ads, and other marketing materials for clients in industries such as trade, technology, and healthcare.Collaborate with team to align with marketing goals and create innovative designs that coordinate with client’s brand and target audience.Manage multiple projects simultaneously, ensure timely delivery, and maintain very high standards of quality and creativity.

As an Art Director for The Optimistic American, I am responsible for overseeing the visual and creative direction of various projects. I develop creative concepts for print and digital advertising, marketing materials, and brand identity. My role is to ensure that the design, layout, and overall aesthetic of the project aligns with the vision of the client or creative team.I collaborate with the creative team to conceptualize and execute designs that meet project objectives and communicate brand messaging effectively. I conduct research and stay up-to-date on design trends and best practices, and incorporate them into project designs where appropriate.I create and maintain brand guidelines and ensure that all designs align with brand standards. I collaborate with production teams to ensure that final deliverables meet design specifications and are delivered on time. I contribute to the development of new business pitches and proposals by providing creative input and design solutions. I have a passion for design and storytelling, and I am committed to delivering innovative and effective solutions that exceed client expectations.

Developed numerous marketing collateral such as print design and production, speech PowerPoint presentations, clothing and accessory design, digital ads and social posts, podcast and video thumbnails, 2D motion graphic design, video and image editing, and website design.-In charge of building/maintaining the brand’s identity and aid in marketing strategy. -Frequently using programs such as the Adobe Creative Suite (Adobe Illustrator, Photoshop, After Effects), Figma, Wix, Microsoft and Apple Suite.

Remote

- Collaborated with diverse clients spanning entertainment, wellness, fashion, and food industries to create custom illustrations and design solutions.- Produced visually stunning book covers, print and digital media, promotional materials, and branding assets.-Successfully managed client relationships and tailored designs to meet unique industry-specific needs.

Phoenix, Arizona, United States

- Crafted captivating illustrations that brought stories to life within the children’s books.-Executed enchanting traditional and digital branding campaigns, leading to heightened brand recognition and stronger connections with young readers.-Maintained a user-friendly website, ensuring an engaging online experience for kids and parents.-Enforced brand guidelines to maintain a playful and consistent brand identity in all marketing materials.

Remote

Organize all creative materials to ensure their smooth transition to other departments. Negotiate costs and usage, oversee completion of artwork, & illustrate for various print work. Lead in the design & development of all graphic aspects such as print/web design, logos, & social media ads.