Vikram Joglekar Email & Phone Number

Round Rock, Texas, Us

COMPANY BACKGROUND: Dell Technologies is one of the world’s leading producers of computers, tablets, and other related devices and services, including the use of artificial intelligence (AI) and generative AI to automate tedious processes, improve decision-making, and create high-quality content.SUMMARY: As the lead writer on a team of 10 UX and technical writers, I manage the distribution of project requests that come in for the writers (as well as those requests that come in for the UX visual designers, motion designers, content strategists, and user researchers/usability testers on our team). Writing wise, I primarily work on the numerous smaller requests that are submitted to our team, as these typically require a quick turnaround time with less opportunity for deep thinking, as the nature of this role does not afford the larger windows of time necessary for "heads down" work. Also, anything AI-related, I split that workload with another senior UX writer on the team, as these are critical initiatives for the company.PRIMARY DUTIES: Under construction👷🏽‍♂️🏗️

Round Rock, Texas, Us

SUMMARY: I managed a team of 14 user-experience (UX) writers and two technical writers on the UX Strategy Team within Dell Digital Design, a UX organization comprising 400+ people. My team was spread across the United States, India, and Brazil, and was a combination of Dell-badged employees, contractors, and interns. The writers' expertise level ran from intern-level through advanced. PRIMARY DUTIES• Provided overarching copy guidance to our team's writers when reviewing their work• Maintained consistency of style and tone across all of our team's writing output• Conducted performance reviews and interviews• Provided budgeting/status updates to my manager on a regular basisACCOMPLISHMENTS• Anonymous company-wide polling conducted in May 2022 revealed that 89% of my team (8 out of 9 full-time direct reports) felt I "demonstrated care about their well-being both professionally and personally." In May 2023, that number grew to 100% (10 out of 10 full-time direct reports)• Helped implement Smartsheet as a cloud-based means to centralize, store, and track our team's work. Designating this as our hub significantly increased transparency into projects, the ease of finding pertinent materials and files, and enabled our team to better quantify how much we were accomplishing/producing• In fiscal year 2022, the total number of projects that were tracked and completed by our team was 225. The actual number was much higher than this, but projects were tracked using Miro, a whiteboarding program not designed for such things. After researching alternatives and switching to Smartsheet at the beginning of fiscal year 2023, the total number of projects tracked and completed for FY2023 grew to 1,094, a 4.8X increase over the previous year. Greater accuracy further helped establish the value of our team to the entire company

Round Rock, Texas, Us

PRIMARY DUTIES• Introduce, implement, and standardize UX-writing best practices throughout the organization• Build relationships with Analytics, Marketing, SEO, and Legal so that all online product descriptions were highly differentiated, optimized for search engines, on brand, legally compliant, rigorously tested, and continuously iterated upon, thus simplifying decision-making for customers using Dell.com• Now, you might be thinking: "Isn't 👆🏾 really more of a marketing-copywriting function than a UX-writing one?" Yes. Yes, it is.• Mentor and manage the workload of two other UX writers on our team• In the latter part of 2019, I helped research and establish processes for how the team would operate (eg, vetting software for project management, readability, design, and collaboration; determining how other departments would submit work requests and how our team would prioritize those requests, etc)• Often be the annoying person in the room who said things like, "Does this button label have to be so complex? Could we just write 'Next'?"

Basking Ridge, Nj, Us

COMPANY BACKGROUND: Verizon is one of America’s leading service providers for mobile phone, home internet, TV, and 5G cellular technology.SUMMARY: As the sole UX writer on the Fios Experience Team, I was brought on board to introduce and implement UX-writing best practices across all projects, incorporate writing earlier into the design process, develop and maintain a copy system that worked hand in hand with our design system, and restore order to the galaxy.PRIMARY DUTIES• Wrote UX and marketing copy for Verizon’s new “unified” website, which combined Wireless and Fios ordering into a single experience that’s informative, easy to understand, optimized for SEO, and FTC compliant• Developed a system persona and tone of voice for a conversational interface that educates and acquires prospective Wireless and Fios customers• Created and maintained a copy system for designers and coders to easily access standardized, on-brand microcopy for placement into wireframes and prototypes• Collaborated with UI visual designers, UX interaction designers, front-end developers (Android,iOS, and web), and user researchers to identify and solve usability issues through design sprints, wireframing, prototyping, and user testing• Drafted simple and clear user-interface copy (eg, onboarding flows, landing pages, calls-to-action, error messages, tooltips, emails) for the Fios website, and Fios TV and My Fios mobile apps

Stamford, Ct, Us

COMPANY BACKGROUND: Synapse Group helps companies acquire new customers through web and print marketing programs that merge lead generation, automatic credit-card renewal systems, and excellent customer service. SUMMARY: I oversaw content strategy and copy development for 5 business streams within Synapse: Online, New Products & Services, Airline/Hotel Rewards, Loyalty Clubs, and Retail. I also managed and trained one other copywriter so that we were both proficient in all aspects of copywriting and strategy, enabling us to interchangeably switch between projects as needed.PRIMARY DUTIES• Supervised, mentored, and managed the workflow of junior copywriters to maximize efficiency, accuracy, creativity, and versatility• Drafted user personas and oversaw content strategy for the launch of 4YourHealth.com(a Synapse-owned telemedicine start-up) in September 2018• Developed and maintained a company-wide Writing Style Guide for grammar, spelling, punctuation, and syntax to establish a consistent tone and voice across all business channels.• Helped Synapse save thousands of dollars per year by taking over copy assignments previously handled by multiple outside freelancers and moving them in-house• Employed agile principles to craft, test, and refine web, email, and direct mail campaigns for major airlines and hotels to encourage customers to redeem accrued frequent flier miles and hotel points for various rewards• Oversaw copy development (including web copy, direct mail, social media posts, emails, and banner ads) for loyalty clubs from Travel + Leisure, Food & Wine, and People en Español magazines to increase member engagement• From April–December 2015, collaborated with web developers, graphic designers, and product managers in overhauling 10 eCommerce sites to utilize responsive web design for improved customer journeys and increased conversion

Farmington, Ct, Us

COMPANY BACKGROUND: Started in 1979, Ultimate Nutrition was one of the first nutritional supplement companies of its kind, featuring groundbreaking products like amino acid tablets and protein powders. Today, its commitment remains the same: create high-quality, highly-researched products that are also affordable.SUMMARY: As the sole copywriter, I was responsible for writing copy for magazine ads, catalogs, bottle labels, websites, press releases, and social network posts for Ultimate Nutrition’s line of over 100 fitness and nutritional supplements. PRIMARY DUTIES● Collaborated with Marketing Director and designers in creating advertising themes, campaigns, and commercials for 4 new workout supplements● Drafted product claims to be both persuasive and FDA/FTC compliant based on the latest clinical studies and scholarly articles● Wrote over 50 magazine ads, advertorials, and articles appearing in the pages of Men’s Fitness, Muscle & Fitness, FLEX, Inside Fitness, and Ultimate Nutrition Magazine● Rewrote Ultimate's entire line of over 100 product descriptions between Feb–May 2013● Authored Facebook posts that increased "Likes" from 100,000 to over 700,000 between 2012–2013 on company page

Old Lyme, Ct, Us

COMPANY BACKGROUND: Simpson Healthcare Executives supports their pharmaceutical and biotech partners in sharing the scientific history of the diseases they touch and the therapies they discover to treat those in need.SUMMARY: At Simpson Healthcare, I was primarily a project and account manager. Over the course of my time there, I steadily got a taste for copywriting by working with brand teams of the various drug companies who were our clients. At the end of 2011, I left Simpson to pursue copywriting full-time.PRIMARY DUTIES● Wrote copy for websites, eBlasts, invitations, etc that effectively conveyed brand strengths while remaining FDA compliant● Drafted storyboards, scripts, and other copy for educational DVDs and publications● Provided strategic guidance to pharmaceutical brand teams in launching 5 new drugs between 2006–2011● Complied with all PhRMA, legal, and regulatory requirements in the development and distribution of promotional and educational materials (slide decks, brochures, questionnaires, etc)● Recruited nationally recognized physicians to develop promotional materials and participate in disease-awareness advocacy groups● Coordinated internal web developers, medical writers, editors, and graphic designers to develop materials for projects/meetings in a timely, cost-effective manner● Managed outside printers and mail houses to meet production deadlines● Promoted from Project Manager to Senior Project Manager in September 2009

Bs, Marketing

Jd, Law