As Head of Marketing at V-Tac Payroll Management (www.vtacpayroll.ca), I lead the charge on everything from campaign planning to execution, making sure our marketing aligns with big-picture business goals:- Led the development and execution of comprehensive digital marketing strategies, aligning with business objectives to drive lead generation and revenue growth.- Managed and optimized multi-channel marketing campaigns, including paid search, social media, and content marketing… Show more As Head of Marketing at V-Tac Payroll Management (www.vtacpayroll.ca), I lead the charge on everything from campaign planning to execution, making sure our marketing aligns with big-picture business goals:- Led the development and execution of comprehensive digital marketing strategies, aligning with business objectives to drive lead generation and revenue growth.- Managed and optimized multi-channel marketing campaigns, including paid search, social media, and content marketing, resulting in a significant increase in qualified leads.- Spearheaded the creation of high-performance marketing teams, fostering a collaborative environment to enhance productivity and creativity.- Leveraged data analytics and key performance metrics to track, evaluate, and improve marketing performance across channels.- Improved brand visibility and engagement through strategic content development, SEO optimization, and social media presence.- Collaborated with sales, product, and executive teams to align marketing efforts with broader business initiatives.- Implemented email marketing funnels and lead nurturing strategies to enhance client follow-up and conversion rates. Show less

• Directed a rapidly-growing digital marketing agency, overseeing budgeting, finance, and operations.• Managed sales, marketing strategies, and staffing to ensure organizational efficiency and growth.• Spearheaded lead generation campaigns, enhancing client acquisition and retention.• Led the agency's expansion into international markets, identifying and capitalizing on new business opportunities.• Implemented innovative digital marketing tools and techniques to drive market… Show more • Directed a rapidly-growing digital marketing agency, overseeing budgeting, finance, and operations.• Managed sales, marketing strategies, and staffing to ensure organizational efficiency and growth.• Spearheaded lead generation campaigns, enhancing client acquisition and retention.• Led the agency's expansion into international markets, identifying and capitalizing on new business opportunities.• Implemented innovative digital marketing tools and techniques to drive market share and profitability.• Fostered a culture of excellence, leading to the agency's recognition as a key player in the local digital marketing scene. Show less

• Complete Digital Marketing Specialist program development - content, program structure, within the faculty• Led a team of instructors in delivering cutting-edge digital marketing courses, consistently receiving high satisfaction ratings from students• Faculty Head: Developed & managed the digital marketing faculty staff, developed specific guidelines & department structure development• Instruction executed: the Digital Marketing Specialist program (successful launch Canada-Wide)

- Online Ad Campaigns Developed from scratch - Resulted in 1000+ Leads Generated over several campaigns.--> Sales per campaign averaged $1000+- Social Media Content Creation- Social Media Platform Growth - Facebook & Instagram- Local SEO Promotion via. Restaurant presence ratings on All Platforms.

- Web Development oversight for PresalePortal.ca- Custom Website created using strong conversion tactics, and optimized for lead generation. Generated thousands of leads over the span of several months. - Features an ALL-TIME LOW Bounce rate, strong flow-through and a stunning website design

Oversight of marketing functions & team development. Delivered the following: - Delivered over 1000 Qualified leads using Digital Marketing Practices- Creation and Integration of all Social Media platforms- Increased Social Media Outreach, Engagements by over 10k/month. Combined Followings increased by over 2000.- Regular Social Media updates (all platforms) managed through Hootsuite | Industry relevant content- All Social Media Platform analytics - impressions… Show more Oversight of marketing functions & team development. Delivered the following: - Delivered over 1000 Qualified leads using Digital Marketing Practices- Creation and Integration of all Social Media platforms- Increased Social Media Outreach, Engagements by over 10k/month. Combined Followings increased by over 2000.- Regular Social Media updates (all platforms) managed through Hootsuite | Industry relevant content- All Social Media Platform analytics - impressions, engagements, click-through, conversions. Google Analytics included- Complete branding reform of SM platforms (graphics, brands etc.)- Multiple PPC campaigns executed - leads and website traffic generated - monitored through Google Analytics- MailChimp campaigns set up and executed on a weekly basis- D.R.E (Digital Resource Engineering) Blogging method used for consistent blogging. Blogging drove traffic to website, Show less

- Integrated e-Commerce storefront and backend configuration (SKU's included)- Custom formulation of e-Commerce strategy, and SEO web analytics developed- Developed BigCommerce, Volusion, Magento, PrestaShop and Shopify, with S&R. Successful contract with BigCommerce - guaranteed 100% increase in revenue.

- Increased Business significantly by actively marketing to school boards - 35% increase measured- Cross-Selling interactions with customers and top customer service resulted in highest-sales award- Increased existing account sizes: increased sales; acquisition of new accounts was modified accordingly- Developed product packaging and performed basic Accounting tasks, including tax submissions.- New Website Developed on WordPress - Custom Template- Digital Consulting on… Show more - Increased Business significantly by actively marketing to school boards - 35% increase measured- Cross-Selling interactions with customers and top customer service resulted in highest-sales award- Increased existing account sizes: increased sales; acquisition of new accounts was modified accordingly- Developed product packaging and performed basic Accounting tasks, including tax submissions.- New Website Developed on WordPress - Custom Template- Digital Consulting on Social Media Strategy involving PPC and Social Ads Show less

- Developed custom plan to interact with business owners; organized using Microsoft Excel- Collected, and analyzed relevant raw data from business owners, and prepared the information to be translated into statistical work.- Prepared information was inputted into the online AMEX system and transformed into usable statistics- Timely communication was mainly done through the AMEX system (SAP nature)