"Without our stories, we don't exist" (Joe Harawira). Narrative is at the heart of who we are and at the core of successful enterprises. Vikki Kirby is an expert in Applied Storytelling for business, helping organisations express their purpose-driven strategic narrative across channels and stakeholders and connect it to change stories across the organisation. With over 25 years’ experience in strategic communications and corporate affairs, we work with organisations and individuals to identify… Show more "Without our stories, we don't exist" (Joe Harawira). Narrative is at the heart of who we are and at the core of successful enterprises. Vikki Kirby is an expert in Applied Storytelling for business, helping organisations express their purpose-driven strategic narrative across channels and stakeholders and connect it to change stories across the organisation. With over 25 years’ experience in strategic communications and corporate affairs, we work with organisations and individuals to identify and share their story with stakeholders: To shift perceptions and create value;To manage reputation, especially through times of change,To influence advocates and create genuine partnerships. Show less

Defining the communications strategy for the UK & ROI business. Including Corporate Storytelling, Public Relations & Affairs, Risk Management, CSR, Thought Leadership and Digital Communications.

Led the team through the transition to new ownership.

Head of Communications and deputy to the Corporate Affairs Director in all areas of Communications and Public Affairs. After joining Argos in 2006 to run the press office for 3 weeks, I stayed to take on the Homebase brand and built an in-house consultancy with a high performing team, managing around 35,000 items of coverage worth £56m per year with negative sentiment only 5%. I raised the profile of Corporate Affairs as a centre of excellence throughout the transformation of the Argos business… Show more Head of Communications and deputy to the Corporate Affairs Director in all areas of Communications and Public Affairs. After joining Argos in 2006 to run the press office for 3 weeks, I stayed to take on the Homebase brand and built an in-house consultancy with a high performing team, managing around 35,000 items of coverage worth £56m per year with negative sentiment only 5%. I raised the profile of Corporate Affairs as a centre of excellence throughout the transformation of the Argos business to become a digital retail leader, and was the author of the narrative that influenced Sainsbury’s to buy the business. Show less

Created and delivered a business plan for a charitable trust representing autistic children; Partner in a consultancy business helping companies manage transformational change and coach executives to lead that change.

Lead on a project team with consultants McKinsey to evaluate and deliver strategies for the integration of BP and Castrol lubricants brands for a global consumer brand segmentation platform for the multi-brand business. Also led an environmental strategy review, internal communications for major transformation projects, global brand communications.

Consulted, led and delivered the brand re-launch across 22 European markets, including planning integrated communications and media strategies.

Re-positioned and and re-launched Duckhams lubricants brand in the UK and across Europe; led retail marketing plans

Built brand positioning and communications strategies for Corsa and Tigra carlines, managing budgets in excess of £20m. Sold cars to big companies.