Vikki Nicholson-West Email & Phone Number

Recruited to define and direct marketing goals, objectives, and KPIs for global ingredients division, integrating and expanding core engagement functions including brand campaigns, regional initiatives, creative services and new market entry strategies.KEY ACCOMPLISHMENTS:• Realized ambitious vision for CEO and spurred 44% regional growth in year 1 by establishing international footprint with launch of U.S. Dairy Export Council Singapore Ltd. • Piloted multimillion-dollar project—from development to launch—establishing USDEC’s first U.S. Center for Dairy Excellence in Singapore and overseeing Asia Pacific region.• Unified 3 marketing programs to transition U.S. ingredients program to USDEC—catapulting efficiency and efficacy of marketing processes and systems.Drive regional growth and profitability through commercial execution and engagement with government and industry stakeholder groups. Hold P&L responsibility including revenue growth and expense management/control to maximize profitability.

Lead global marketing program to support utilization and growth of U.S. sourced dairy ingredients and cheese on behalf of U.S. dairy farmers. Built top-performing global marketing team and sharpened marketing focus to prioritize relationships with USDEC members. Incorporated best practices into all marketing processes with strong focus on analytics including market research, A/B testing, user behavior, web engagement, social insights, etc.

Marketing Director for our Dry Ingredients business (Flavors, Cheese Powders, Confections, and Baked Goods items). Promoted to direct marketing, sales, pricing, gross margin, product development and customer service to drive business growth, alignment, and market share. Grew bottom line for specialized division and revamped pricing strategy for $200M dairy ingredients unit, stabilizing margins against commodity swings and improving KPIs across the board. Devised customer strategies that galvanized strong customer base, drove sales, and increased store penetration while expanding customer demographics. Provided strategic guidance to customer-focused teams to drive customer value and improve customer experience by keeping abreast of consumer trends and changing purchasing behavior.