Vikki Fraser

Vikki Fraser Email and Phone Number

Marketing Operations Manager at PAR, Inc. @ PAR - Psychological Assessment Resources
Vikki Fraser's Location
Winter Park, Florida, United States, United States
Vikki Fraser's Contact Details
About Vikki Fraser

Self-described Swiss Army Knife and sales-friendly marketer- I have been in digital marketing and technology since 1998. My zone of genius includes MOps, SEO, Graphic Design, Demand Generation, and compelling content but I am capable of filling almost any role on a Marketing team. I enjoy mentoring others by helping them find the path that gives them the most personal fulfillment while being an asset to their employer. I previously owned and operated an Internet Marketing company delivering custom websites, SEO and CRM software. Involved in web design, web development, web hosting, and SEO for two decades. I have developed and launched over 97 websites and have managed web teams on 7 large launches.Specialties: Marketing Operations, Digital Marketing, Search Engine Optimization, Demand Generation, Analytics, Conversion Tracking, Graphic Design, Inbound Marketing, Traditional Marketing, Website Development, Social Media, IT Consulting, Goldmine Contact Management systems, Customer Service Consultation, Cloud Servers, Bare-Metal Servers, Data Centers.Software proficiencies: MicrosoftD365, HubSpot Marketing Automation and CRM, WordPress, HTML, Adobe Illustrator, Photoshop, Dreamweaver, InDesign, Acrobat, Microsoft Suite, SharePoint, Google Suite, Google Analytics, GMB, Google Ads, LinkedIn ads, cPanel, Plesk, Jira, Confluence, MOZ, Screaming Frog, SEMRush, Asana, Monday, 6sense, Loom, Canva.

Vikki Fraser's Current Company Details
PAR - Psychological Assessment Resources

Par - Psychological Assessment Resources

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Marketing Operations Manager at PAR, Inc.
Vikki Fraser Work Experience Details
  • Par - Psychological Assessment Resources
    Marketing Operations Manager
    Par - Psychological Assessment Resources Apr 2023 - Present
    Lutz, Fl, Us
    PAR Provides “The Best Customer Service in the Test Publishing Industry!” Founded in 1978, Psychological Assessment Resources, Inc. (PAR), is a leading publisher of assessment instruments, software, books, and other related materials.
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  • Caremetx, Llc
    Marketing Operations Manager
    Caremetx, Llc Jun 2021 - Mar 2023
    Bethesda, Md, Us
    Start up marketer in an established pharmaceutical hub technology company. Stood up the HubSpot instance and built out all assets of a multifaceted Demand Gen campaign including lead delivery to the Sales team. Built and managed a Jira Kanban board for project management as well as a WordPress based Marketing Intranet for sharing marketing assets to broader teams. Managed vendors for demand generation, paid media, graphic design, HubSpot development, and web development. Was point person for quick turnaround on graphic design and web updates.
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  • Windward Consulting
    Senior Digital Marketing Manager
    Windward Consulting Mar 2020 - Apr 2021
    Herndon, Virginia, Us
    Startup marketer for established ServiceNow/Moogsoft consulting and Cybersecurity company for Government agencies. Team lead on in-house Search Engine Optimization, Google Analytics, content creation, web design and development, social media, graphic design, and branding. Marketing team contributions include developing content strategy from keyword data, intern management, and developing HubSpot elements including; email campaigns, landing pages, campaign assets, and reporting.
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  • Hostdime.Com
    Director Of Marketing
    Hostdime.Com Sep 2011 - Feb 2020
    Orlando, Fl, Us
    Responsible for leadership of the Marketing team and data to revenue strategies including; Search Engine Optimization, Analytics, Digital Marketing, Brand Strategy, B2B Marketing, Marketing Campaigns, C-Suite reporting, Strategic Marketing Partnerships, Media Relations, Advertising, Graphic Design, HTML email campaigns, and Social Media for HostDime and its affiliated companies. Management and professional development of in-house SEO team, project manager for website rebuild, print designer, product launch team member.Helped achieve 3X global revenue from website and marketing endeavors with only an in-bound sales team. Achieved #1 position or first page for desired cloud, bare-metal server and data center infrastructure keywords in Google including competitive local, national and international keywords.
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  • Hearst Magazines
    Freelance Writer
    Hearst Magazines Apr 2017 - Mar 2018
    Freelance writing in my spare time for Town & Country Magazine, America's oldest lifestyle magazine. Specializing in etiquette with a snarky twist.
  • Ravensworth Consulting
    Owner
    Ravensworth Consulting May 2004 - Sep 2011
    Owner, operator - controlled all facets of sales and delivery of web development, graphic design, SEO, GoldMine CRM solutions, marketing and sales consultation. Web hosting reseller, server management, email services – Linux serversClient sites:http://www.landlighter.com/
  • 312, Inc - Ucf Technology Incubator Startup
    Director Of Marketing
    312, Inc - Ucf Technology Incubator Startup Dec 2003 - May 2004
    In charge of Marketing research, development and deployment of a P2P backup software utility.
  • Digibelly - Ucf Technology Incubator Startup
    Director Of Marketing
    Digibelly - Ucf Technology Incubator Startup Jul 2003 - Dec 2003
    Developed Marketing Materials for a DIY Website building application
  • Djb Imports
    Director Of Customer Relations
    Djb Imports Nov 2002 - Jul 2003
    Director of Customer Service overseeing 20+ employees in the customer service and art departments.
  • Topsite
    Crm Administrator - Web Developer - Seo Strategist
    Topsite Sep 2001 - Nov 2002
    Early adopter of Search Engine Optimization. Clients included Harley Davidson, AAA, Planet Hollywood, ADT.
  • Intelliteam
    Customer Service Manager
    Intelliteam 2000 - 2002
  • Ssyh
    Marketing Coordinator
    Ssyh 1997 - 2000
    Promoted from Receptionist to Marketing Coordinator. Employee of the year 1998.

Vikki Fraser Skills

Seo Social Media Marketing Digital Marketing Marketing Strategy E Commerce Marketing Online Marketing Media Relations Social Media Website Development Google Analytics Advertising Online Advertising Blogging Cms Email Marketing Social Networking Web Development Web Marketing Web Analytics Strategic Partnerships Sales Web Hosting Ppc Facebook Google Adwords Search Engine Optimization Sem Content Marketing

Vikki Fraser Education Details

  • Crealdé School Of Art
    Crealdé School Of Art
    General
  • Cleary University
    Cleary University
    General
  • University Of Phoenix
    University Of Phoenix
    Management And Operations

Frequently Asked Questions about Vikki Fraser

What company does Vikki Fraser work for?

Vikki Fraser works for Par - Psychological Assessment Resources

What is Vikki Fraser's role at the current company?

Vikki Fraser's current role is Marketing Operations Manager at PAR, Inc..

What is Vikki Fraser's email address?

Vikki Fraser's email address is vi****@****etx.com

What schools did Vikki Fraser attend?

Vikki Fraser attended Crealdé School Of Art, Cleary University, University Of Phoenix.

What are some of Vikki Fraser's interests?

Vikki Fraser has interest in Live Music, Art, Networking Events, Charitable Events.

What skills is Vikki Fraser known for?

Vikki Fraser has skills like Seo, Social Media Marketing, Digital Marketing, Marketing Strategy, E Commerce, Marketing, Online Marketing, Media Relations, Social Media, Website Development, Google Analytics, Advertising.

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