Viknesh Markandan Email & Phone Number

Chennai, Tn, In

Hoffman Estates, Illinois, Us

Hoffman Estates, Il, Us

Chennai, Tamil Nadu, In

Strategize Digital marketing Campaigns.Ensuring social media presence in all social networks.Devising strategies to drive online traffic to the company website

Singapore, Sg

Generating revenue to the company.Developing marketing strategies to reach as many clients as possible to achieve sales.Organizing marketing events like workshops to create brand awareness and also for market penetration.

BUSINESS DEVELOPMENT:Generate revenue for the organization by exploring new verticals.Creating new dealerships and partnerships in the domestic marketExcel in driving revenues through innovative and focused Franchisee / channel development partners/ Trade Distributors.Defining and implementing strategies for market penetration by identifying and launching new products, marketing budgets for new products as well as increasing the share of the existing products.STRATEGY PLANNING:Online marketing strategic planning including brand positioning, market and competitive analysis and customer segment analysis.Short term, medium term and long term planning to generate business for the organizationDESIGNING MARKETING STRATEGY:Preparing marketing plans, progress reports, deciding on pricing and special deals for goods.Create positioning and targeting strategy for service and product propositionsDevelop competitive intelligence, market segmentation, product and service positioning strategies.ONLINE BUSINESS MANAGEMENT:Drive the development and implementation of new revenue lines through online business. Present campaign results and strategy at a senior management level. Proactively conduct strategic account reviews on a regular basis to review performance and usage trends KEY ACCOUNT MANAGEMENT: Maintaining cordial relations with dealers/partners to sustain the profitability of the business. Maximizing dealer/customer satisfaction level by on time delivery, monitoring customer complaints and providing efficient after sales services.Using CRM as a tool to reach as well as to retain more customers.Forecasting & co-ordination with in house supply chain for smooth production. OPERATIONS AND LOGISTIC MANAGEMENT:Give directions to back office staff for increasing their efficiency & effectivenessOne point of contact with logistic partners for domestic shipments.

Mba, International Business

B.Tech, Textile Technology