E-Commerce Leadership: Led and expanded the B2B cross-border e-commerce platform between China and Vietnam, driving substantial growth in e-commerce sales while maintaining brand integrity and customer loyalty.Customer Experience Management: Directed all aspects of the customer service team, ensuring a seamless, world-class customer experience, which significantly boosted customer satisfaction and retention.Product Merchandising & Planning: Oversaw product merchandising and planning for the e-commerce platform, aligning product offerings with market demand and optimizing product performance.Online Marketing Strategy: Managed all online communications and marketing strategies, including SEO/PPC, online advertising campaigns, and social media marketing, resulting in increased brand visibility and online traffic.Project Management: Planned, documented, and drove the completion of quarterly projects through the full project management lifecycle, consistently meeting business objectives and timelines.Vendor Negotiation & Management: Negotiated and managed contracts with vendors, securing favorable terms that supported both product and service needs, contributing to overall profitability.Cross-Functional Collaboration: Built strong coalitions across internal functional departments, establishing a united and collaborative network that enhanced operational efficiency.Data-Driven Decision Making: Implemented comprehensive reporting systems to monitor web traffic, product performance, and trend analysis, using data insights to inform strategic decisions and drive revenue growth.Revenue Growth Optimization: Developed and executed strategies that expedited e-commerce sales growth, reinforcing SaboMall's position as a leading platform while maintaining core brand values.Customer Service Excellence: Monitored daily website activities to ensure customers received timely and complete service, driving improvements in customer satisfaction and overall e-commerce success.

Executive Leadership: Spearheaded the strategic direction and operational management of Adtek, driving company growth and establishing it as a leading force in the growth marketing sector.Strategic Business Planning: Developed and executed comprehensive business strategies that consistently exceeded revenue and market share targets, positioning Adtek as a key player in the industry.P&L Management: Oversaw all financial aspects of the company, ensuring profitable growth and sustainable financial health through meticulous budget management and cost optimization.Team Development & Management: Built and led a high-performing team, fostering a culture of innovation, collaboration, and continuous improvement to achieve organizational goals.Market Penetration & Expansion: Identified and capitalized on new market opportunities, leading to significant expansion and increased market presence in key regions.Client Relationship Management: Cultivated and maintained strong relationships with key clients, driving customer satisfaction and long-term business partnerships.Innovation & Growth Strategy: Championed innovative marketing solutions and data-driven strategies that delivered measurable business impact and enhanced client outcomes.Cross-Functional Collaboration: Worked closely with cross-functional teams to align business objectives, ensuring cohesive and effective execution of strategic initiatives.Digital Transformation: Led the digital transformation efforts within the company, adopting cutting-edge technologies and processes to stay ahead in the competitive market.Data-Driven Decision Making: Utilized advanced analytics to inform strategic decisions, ensuring that business actions were grounded in data and aligned with company goals.