● Spearheading the outreach programs of Infosys Corporate Twitter platform @LifeAtInfy.● Built Content-pipelines for @LifeAtInfy by effectively collaborating with internal stakeholders and external agencies and ensured to maintain social cadence.● Have helped increase @LifeAtInfy's followers by 66%. ● Leading the initiative to reimagine the communication architecture and the overall content marketing strategy for @LifeAtinfy.●Driving the employee advocacy initiative by creating a curriculum and providing training rograms. ●Planned & developed social media outreach programs across Facebook, Twitter and LinkedIn - Organic and Paid - during events, hub launches and book releases. ●Acting as the brand custodian by anchoring the Online Response Management process, in collaboration with other stakeholders - such as PR, HR and Employer Branding teams. ●Leading the Digital efforts for Infosys Knowledge Institute, - Thought leadership and Research entity at Infosys - to increase Infosys’ brand value through unique thought leadership user experience: SEO, Email Automation, Social Promotions: Organic & Paid, Website Redesign. ●Delivered 3x engagement across social channels such as Twitter, Facebook and LinkedIn and 6x on Instagram. ● Paid: Reached out & engaged with clients and influencers through paid media/advertising across digital platforms through branded content. ●Anchored the organic and paid promotions of Aarohan Social Innovation Awards. ●Assisted recruitment teams to source qualified CVs for tough-to-fill positions through organic and paid promotions.●MarTech enthusiast: Curata, Canva, StreamYard, Wowza, Eloqua, Adobe, BlueConic, Sprinklr ●Driving the Live streaming of Infosys events across social channels.