Vikram Joshi, B.E, Mba Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Develop growth strategies Nationally across multiple channels - Grocery, Drug, Dollar & Natural. Develop Alt. channel - Hardware, Arts & Crafts, Sporting Goods

Toronto, Ontario, Canada

Managing all LCL Banners including The Wholesale Club and Affiliated Independents.Led successful execution of Price Increases.Developed new promo program by combining 2 distinct product categories and gaining cross category engagement enabling penetration across different set of consumers.

Toronto, Canada Area

HABA : Branded & Private Label - Loblaws & Shoppers Drug Mart- Handling 6 categories interacting with 15 Category Directors. Business growth +36% (including Hand Soap, Body Wash, Deo, Hair Care, Sun Care)- Project Lead on Cost Unification. Led internal and external teams managing customers’ timelines.- Led Product Presentations & Category Reviews delivering growth & listed new categories utilizing Nielsen and LDIA portal for sell through data.- Led Team meetings with Sales and AR for Process improvement over 1 year.- Incremental responsibility of Shoppers Grocery Channel developed Annual plans, contracts, promo plans, indemnity documentsNatural Value: Grocery and HABA Loblaws ( including No Frills Natural Foods )- Developing Annual Business Plan achieved business growth of +8%, handling 3 categories interacting with 5 Category Directors.- Joint Business Planning – Developed Customer driven JBP plans with Sales and Profit Analysis- No Frills Natural Foods Project Lead – Achieved 35 listings; created incentive proposal for SKU Listing, exclusivity, share of shelf and share of promo & secondary merchandising.Ethnic Channel: Loblaws National (all Banners)- Developed Ethnic Channel with lead brand - Tilda Dry Rice. Achieved Business growth +20% by devising incremental Festival & Front-Page Flyer promos encouraging footfalls into the store.- Developed new channel - Intermarche (~100 small format stores) within LCL for Tilda

Toronto, Canada Area

- Natural Channel Customer Management e.g. Whole Foods, Goodness Me, Highland Farms and National Distributor Management e.g. UNFI, ONFC- Established Hain as preferred vendor - a Clearvue Partner at UNFI- Project Lead for CHFA, developed Planograms to highlight innovation and Key Top SKUs. Led product sampling and customer interactions at booth.- Participated in Distributor Table-Top Shows, Virtual Table-Tops, Conducted Product Trainings for Reps

- Trade Marketing lead for Soup, Side Dish, Nut Butters, Non-Dairy Beverages, Greek Yogurt; interacting with Sales, Supply Chain, Finance and Marketing teams within Business Unit.- Led Category Reviews enabling new product listings & distribution expansion at multiple customers.- Developed Brand Priority Ranking, Sales Fundamentals on 4Ps- Developed Pricing model for Retail & Distributors alike- Analyzed promotional lifts to identify the right FSP strategy for maximizing profitability- Developed product launch presentations along with Marketing Team- Category Advisor to Target for Milk Alternatives Non-Dairy Beverages

Toronto, Canada Area

Achieved Area growth of 12% consecutively over 2 years, in a declining market.Enabled growth of 342% by converting accounts engaged only in Close-outs to an ongoing business relationship.Ensured liquidation of slow moving SKUs, an incremental 5% over the annual business.Set and achieved annual growth targets for distributor for past 3 years.

Negotiating terms of trade with National Accounts : Food Bazaar, Reliance Retail, Aditya Birla Retail.Analysis and feedback of Point of Sales data for creating brand plans by customer.Led Shopper Behaviour Study to gain insights into Shopper profile on aspects of pricing, secondary displays.Conceptualized and conducted workshops, designed training brochures and sales material.Vendor Management and Negotiations to capture monetary savings.

Growth in Route Sales by 75% by Implementing Route Planning and Bifurcation of Distributor areas.Tapped Incremental Sales by appointing a distributor focused on Grocery Channel.Cleared off pending issues of Distributors while ensuring massive savings to the organization.

Managed half a province with a team of 5 Territory Sales Incharge and 3 Pilot Sales Representatives.Achieved Category wise focus on Gillette, Duracell and Oral-B brands.Pioneered the project - Ready Stock Distributors Appointment.

Buyer for Sheet metal, ensured effective inventory management and vendor development.Led the project - Forklift Efficiency - setting stage for reducing fuel costs and travel time.

Mba, Marketing

Winner of "Strategym" - business symposium. Brand Extension Topic - "Rubber Brands". Published article '' Position or Perish ''.

Bachelors In Engineering (Honors), Production

Ranked 17th among 250 students at University.

Master Of Business Administration - Mba