• Conceptualizing and building strategy around the financing products of OLX Autos and developing a separate revenue/in-come stream. Loan disbursement of >1000cr in 2 years• Bringing right set of banks / NBFC's / Fintech on board for Dealer & Consumer Financing of used cars. Ensuring end toend closure (Legal/Commercial) & Partner performance management.• Worked closely with BFSI partners to build straight through processes (STP) for unique journeys.• Developing and managing the Annual business/Ops plan for financing Business. Monitoring actual vs planned nos. onvarious parameters and introducing incremental income ideas.• Digital Enablement- identifying, negotiating with external vendor’s for LOS/LMS & CMS for Automation of manual pro-cesses. Bringing in other 3rd party vendors and enabling integration with In-house systems.• Automation of manual processes through in-house tech developments. Owning the product OKR’s and FY roadmaps alongwith Key Stakeholders• Streamlining internal processes to improve the overall efficiency of Sales, Ops and Financing Partner for seamless disbursaland post sales journey• Developed Credit & collection Policies and Processes and ensured Implementation• Strengthened relationship across various Channels (Franchise/Transaction/Classified) and lead Institutional Deals• Managing Growth oriented Schemes & Incentive for Customers/partners/employees• Developed Risk based Pricing model in coordination with Credit /Risk• Developing new products and suitable amendments in the existing products.

Product management of Healthcare Equipment Finance, Unsecured loans to professionals, Printing Equipment Finance & X-sell productsResponsible for strategy formulation, budgeting, product development, Revenue delivery, P&L management, profitability and growth of Healthcare Finance, Equipment Finance, Unsecured loans to professionals.Support a team of Relationship Managers/ASMs & ZMs Pan India for business development and cross-sellingStrategy formulation for driving business across various channels in branch banking. Overall Relationship Management with the OEM partner / cross-sell stakeholders / Operations / Marketing & Actuarial teams in smooth and effective functioning of the partnership.Competition benchmarking on best practices in Product Innovation, Sales, Operations, commissions to partners/connectorsDeliver effective and exciting Sales promotion and lead generation campaigns for the sales force for driving HCF business and cross sell business.Ensuring Compliance and controls in the business and adherence as per the regulatory framework.Identifying Training needs across the channels, developing Training modules and Sales enablers and ensuring coverage across the sourcing population.Monitoring of key parameters such as Yield, Income, DPDs etc.Liaison with Policy team for periodic review of credit policy as per market intelligenceDigitization of process for achieving speed and volume

Strategic planning and execution to develop direct and indirect channel for generating SME sales for companyIdentify, recruit and bring on-board new channel partners Pan India. Help prepare Annual plan and ensuring penetration at channel partners to achieve Annual plan Recruit and monitor the performance of Direct & Indirect channel city managers and field sales team.Manage team of 5 City managers & 1 telesales manager, each having field sales executive under them.Manage fleet of 500+ SME customers and add new customers to the fleet.Measuring and ensuring portfolio qualityDevelop strategies for sales activities of partners to generate volumes and revenue. Process development for service delivery to corporate customers and channel partners.Finalizing, Launching and Managing incentive schemes for channel partners and sales team.Developed web portal for Direct and Indirect channel to help assist understanding and selling of product.Coordinate with partners to create and execute business plans to meet sales goals. Manage the training calendar for channel partner DSEsAnalyze market trends and accordingly develop Product & Strategy to increase sales & brand awareness. Evaluate partner sales performance and recommend improvements. Train and Educate partners about product portfolio and complimentary services offered. Develop process improvements to optimize partner management activitiesDevelop positive working relationship with partners to build business.Stay current with latest developments in marketplace and competitor activities

Drive the development of car loan product for the OrganizationDrive the branches to cross sell working capital loan and loan products like Fuel finance, tyre finance etcMeeting existing customers along with Branch managers for Machinery and top-up term loanRegularly reviewing channel partners performance along with Branch ManagersMeasuring and ensuring portfolio qualityTo plan & perform all outbound marketing activities. Maintaining healthy relations with dealers and manufacturers with regular visits to branches and dealers. Responsible for providing the sales team with the necessary expertise to enable them to sell the product. This involves printed and electronic promotional material, product training etc. Responsible for reviewing product to ensure that the field force is kept up to date on new developments regarding the companies or competitors’ products. Act as point of first reference for all product related enquiries and work collaboratively with colleagues. Closely liaison with the field force to assess the response and suitability of current promotional activity. Developing annual marketing plan for controlling advertising, promotion and sales aids in accordance with the annual marketing plan. Responsible for preparing product forecasts, and constantly monitoring the business Liaise with the advertising agency for product campaign including print advertising, events etc.

Efficiently carrying partnership with Maruti Suzuki India Limited and offered Fleet Management to Large corporates & PSUs PAN-India Actively involved in promoting dry operating and finance lease for cars to corporate like Microsoft, TechMahindra etcDemonstrating the benefits of car lease over loan & outright purchase, providing the complete mobility solution to the customersEfficaciously working for flourishing relations with existing clients and understanding needs of client Ensuring timely collection of receivables from customers Successfully accomplished targets within company’s philosophy compass-“Growth with Quality and Profitability” Efficiently handled major clients and bagged business deals from them

Ensured effective organizing of campaigns for patient education and promoted Anti Asthmatic Drugs (Inhalers)Actively involved in planning of New Product Launch and organizing doctor & pharmacist meet on regular basisDexterously disseminated information about importance of inhalers treating asthma patients