Vikram M. Email & Phone Number

Dubai, United Arab Emirates

• Products/ Categories: Alcoholic Beverages, Energy Drinks, Biscuits, Gum & Candy, Sparkling Beverages, Cereals, Juices Revenue Growth: 26% YOY
• Led development of a 5-year New Product Development (NPD) roadmap, paving the way for the launch of over 8 products in 2024.
• Formulated effective Route-to-Market (RTM) strategies in key markets: Ivory Coast, Cameroon, Liberia, Kenya, Uganda, Tanzania, Botswana, Nepal, Sri Lanka.
• Revitalized core category portfolios including Biscuits, Cereals, Oil, and Sardines.
• Identified and established partnerships with local manufacturers, catalyzing growth in the GCC/India regions with a base in the UAE.
• Secured significant funding for a new country business in its inaugural year, with substantial growth projections by 2024.

Bengaluru Area, India

• Products/ Categories: Alcobev - Spirits & Liquor
• Transformed -3% price mix into +5% gain in 9 months through effective portfolio management strategies.
• Implemented customer marketing plan, shifting from primary sales-driven to secondary growth-focused approach.
• Established tailored growth drivers in Asia Pacific, optimizing business opportunities.
• Successfully reset route to market in Malaysia, achieving highest business levels in the last 4 years.
• Elevated Singapore business through key accounts in modern trade, boosting numeric and weighted distribution.

Kuala Lumpur, Malaysia

• Achieved 15%+ growth in the snacks business, making it the fastest in Asia Pacific over the last 2 years.
• Led the Trade launch of Pringles in a BAG for the first time globally, earning recognition as the best GLOBAL initiative.
• Headed Trade Marketing for Cereals, Pringles, and Snacks in South East Asia.
• Managed a $100 Million business in key markets (Thailand, Malaysia, Singapore, Philippines, Indonesia, Vietnam) through distributors.
• Oversaw Cereals and snacks categories, optimizing by channel, segment, and customer performance.
• Led a team of 6, part of the Sales leadership team.

Singapore

• Managed all three revenue verticals (Cereals, Pringles, and Snacks) for Kellogg across 23 countries in APAC.
• Autonomously ran the business as the leader in Brand Marketing, Trade Marketing, and Sales.
• Managed P&L with teams reporting directly and indirectly across markets

Singapore

• Markets Managed - South Asia, Australia and Pacific islesCategories managed - Chocolates, Biscuits, Cheese, Gum&candy, Beverages, Coffee, Grocery, Extruded snacksBrands managed - Cadbury, Toblerone, Tang, Trident.
• Developed new Categories and Products in diverse markets: Indonesia, Thailand, Taiwan, French Polynesia, New Caledonia, Vanuatu, American and Western Samoa, East Timor, and Australian traders in the Pacific.
• Managed a turnover of $16 million.
• Transferred to AP unit to replicate successful strategies from the Middle East and Africa.
• Established a $750,000 business value by setting up Route to Market, Logistics, Supply Chain, Distributors, and Launch Plan for new business in Pacific Isles and Timor.
• Consolidated Business after Cadbury takeover in the Pacific, improving supply chain and ensuring continuous stock supply.

Dubai, UAE

• Markets managed- GCC, East Africa and South Africa
• Developed new business in Asia Pacific for Non-core lines and facilitated Core range exports to new markets.
• Managed as a Multi-Function Category Manager, overseeing marketing, key account management, trade marketing, logistics, supply chain, and sales.
• Planned product development, innovation, and category growth, ensuring brand recognition and recall.
• Prepared IMC campaigns, established pricing structures, ensured compliance, and monitored post-launch success.
• Collaborated with distributors and key accounts for listing, placement, and visibility.

• Converted 4% de-growth in 2006 to +5% growth by the end of 2007 and achieved 16% growth in 2008.
• Reduced inventory levels from 4.5 months to 1.5 months.
• Successfully launched 3 new products in Kuwait.
• Appointed a new distributor for the imported range after detailed discussion and evaluation.
• Head of Sales and Marketing in Kuwait, overseeing a $10 million turnover as the country lead.
• Planned marketing activities for top key accounts like Carrefour, Geant, Lulu, including setting planograms.

Dubai

• Managed sales across EU, Middle East, and SEA, handling global key accounts, including top-10 clients.
• Monitored a $34 million annual turnover with the Vice President.
• Worked with major chains like Carrefour, Asda, Tesco, Brooks, Kaufland, Billa, expanding the brand in Europe, SEA through distributors.
• Developed market-specific products, implemented promotions to drive category sales.
• Ensured target achievement, resolved stock issues globally, and coordinated profitability with location heads.
• Determined product pricing in various regions and prepared brand launch programs and key account business plans.

• Secured exclusive contracts in the top 5 schools and colleges in Chennai, capturing a captive audience of 25,000 students by offering a competitive food and beverage solution.
• Managed "Café Nescafe," Nestlé's retail coffee chain business, opening the highest number of outlets in the entire southern branch.
• Monitored a turnover of INR 15 million/year and doubled it within 15 months.
• Boosted Indian Railways contribution to branch turnover from INR 0.2 million to 1.2 million in just 13 months.

Certification In Digital Marketing : Strategies, Models And Frameworks, Digital Marketing

Post Graduate Diploma; Mba, Management; Marketing

Activities and Societies: Cultural committee head Reviewed retailing trends in Dubai covering formats like gold souqs, supermarkets.

Bachelor Of Commerce (B.Com)

High School, Commerce