Vikram M. Email & Phone Number

Dubai, United Arab Emirates

Products/ Categories: Alcoholic Beverages, Energy Drinks, Biscuits, Gum & Candy, Sparkling Beverages, Cereals, Juices Revenue Growth: 26% YOY• Led development of a 5-year New Product Development (NPD) roadmap, paving the way for the launch of over 8 products in 2024.• Formulated effective Route-to-Market (RTM) strategies in key markets: Ivory Coast, Cameroon, Liberia, Kenya, Uganda, Tanzania, Botswana, Nepal, Sri Lanka.• Revitalized core category portfolios including Biscuits, Cereals, Oil, and Sardines.• Identified and established partnerships with local manufacturers, catalyzing growth in the GCC/India regions with a base in the UAE.• Secured significant funding for a new country business in its inaugural year, with substantial growth projections by 2024.• Drove New Product Development (NPD) revenue generation to achieve targeted revenue increase.• Initiated successful RTM ventures in Ivory Coast, Kenya, Rwanda, Ethiopia, Djibouti, and DRC.• Leading global brand expansion, introducing new products worldwide and establishing strategic partnerships in emerging markets.• Executing a 5-year roadmap for portfolio expansion, emphasizing market setup and growth in key regions.• Identifying category opportunities, secured substantial market share, and aligned brand initiatives with company objectives.• Overseeing marketing plans across retail channels, leveraging data for targeted strategies, and directed a team of 3.• Delivering impactful trainings, integrating key behaviors into team KPIs, resulting in promotions and enhanced performance.

Bengaluru Area, India

Products/ Categories: Alcobev - Spirits & Liquor• Transformed -3% price mix into +5% gain in 9 months through effective portfolio management strategies.• Implemented customer marketing plan, shifting from primary sales-driven to secondary growth-focused approach.• Established tailored growth drivers in Asia Pacific, optimizing business opportunities.• Successfully reset route to market in Malaysia, achieving highest business levels in the last 4 years.• Elevated Singapore business through key accounts in modern trade, boosting numeric and weighted distribution.• Restarted operations in Korea, Hong Kong, and Cambodia effectively.• Increased team engagement from 68% to 89%, driving a remarkable 21% growth in Net Sales Value within 9 months.• Achieved highest-ever share growth in UAE and Oman, surpassing the last 3-year Compound Annual Growth Rate.• Launched 3 new brands in Middle East markets, contributing to share gain in Mid-prestige and positioning for upper prestige segment leadership.• Executed brand development and promotional spend campaigns strategically across business territories.• Developed and executed strategies to expand franchise in brands, range, countries, and innovation.• Spearheaded annual strategy discussions covering revenue targets, market share, organizational structure, and spending targets.

Kuala Lumpur, Malaysia

• Achieved 15%+ growth in the snacks business, making it the fastest in Asia Pacific over the last 2 years.• Led the Trade launch of Pringles in a BAG for the first time globally, earning recognition as the best GLOBAL initiative.• Headed Trade Marketing for Cereals, Pringles, and Snacks in South East Asia.• Managed a $100 Million business in key markets (Thailand, Malaysia, Singapore, Philippines, Indonesia, Vietnam) through distributors.• Oversaw Cereals and snacks categories, optimizing by channel, segment, and customer performance.• Led a team of 6, part of the Sales leadership team.• Implemented Revenue Growth Management, optimizing the regional budget and protecting customer goals.• Analyzed country categories and data to drive innovation, such as Price Pack Architecture.• Served as the link between marketing and sales operations, developing winning propositions for shoppers.• Co-created media briefs with Marketing for effective communication of product propositions.• Developed and deployed shopper-related programs like "Right Store" and "Perfect Store" focusing on the 5Ps.

Singapore

• Managed all three revenue verticals (Cereals, Pringles, and Snacks) for Kellogg across 23 countries in APAC.• Autonomously ran the business as the leader in Brand Marketing, Trade Marketing, and Sales.• Managed P&L with teams reporting directly and indirectly across markets

Singapore

Markets Managed - South Asia, Australia and Pacific islesCategories managed - Chocolates, Biscuits, Cheese, Gum&candy, Beverages, Coffee, Grocery, Extruded snacksBrands managed - Cadbury, Toblerone, Tang, Trident, Oreo, Chips ahoy, Kraft, Bournvita, Maxwell house, Jacobs, Jello-O, Planters nuts among others.• Developed new Categories and Products in diverse markets: Indonesia, Thailand, Taiwan, French Polynesia, New Caledonia, Vanuatu, American and Western Samoa, East Timor, and Australian traders in the Pacific.• Managed a turnover of $16 million.• Transferred to AP unit to replicate successful strategies from the Middle East and Africa.• Established a $750,000 business value by setting up Route to Market, Logistics, Supply Chain, Distributors, and Launch Plan for new business in Pacific Isles and Timor.• Consolidated Business after Cadbury takeover in the Pacific, improving supply chain and ensuring continuous stock supply.• Launched multiple new brands in Taiwan, New Caledonia, Timor, and Thailand (Gums, Biscuits, Snacks) with a cost-effective approach.• Introduced snacks portfolio in the cluttered Thailand snacks market, achieving high visibility through strong merchandising initiatives.• Achieved a 23% year-on-year sales growth as of August 2012.

Dubai, Uae

Markets managed- GCC, East Africa and South Africa• Developed new business in Asia Pacific for Non-core lines and facilitated Core range exports to new markets.• Managed as a Multi-Function Category Manager, overseeing marketing, key account management, trade marketing, logistics, supply chain, and sales.• Planned product development, innovation, and category growth, ensuring brand recognition and recall.• Prepared IMC campaigns, established pricing structures, ensured compliance, and monitored post-launch success.• Collaborated with distributors and key accounts for listing, placement, and visibility.• Developed dynamic plans for generic and specific trade marketing based on business flow.• Identified optimal introduction methods for each market, coordinating with production factories.• Set annual targets for distributors/regions, ensuring achievement through regular assessments.

• Converted 4% de-growth in 2006 to +5% growth by the end of 2007 and achieved 16% growth in 2008.• Reduced inventory levels from 4.5 months to 1.5 months.• Successfully launched 3 new products in Kuwait.• Appointed a new distributor for the imported range after detailed discussion and evaluation.• Head of Sales and Marketing in Kuwait, overseeing a $10 million turnover as the country lead.• Planned marketing activities for top key accounts like Carrefour, Geant, Lulu, including setting planograms.• Managed POS materials, cross-promotions, product promos, and other BTL activities.• Led a team of 4 supervisors and 28 distributor salesmen.• Determined product launches, pricing, placement, and after-sales service, working within a P&L budget.• Monitored and resolved stock and logistics issues for globally imported products

Dubai

• Managed sales across EU, Middle East, and SEA, handling global key accounts, including top-10 clients.• Monitored a $34 million annual turnover with the Vice President.• Worked with major chains like Carrefour, Asda, Tesco, Brooks, Kaufland, Billa, expanding the brand in Europe, SEA through distributors.• Developed market-specific products, implemented promotions to drive category sales.• Ensured target achievement, resolved stock issues globally, and coordinated profitability with location heads.• Determined product pricing in various regions and prepared brand launch programs and key account business plans.

• Secured exclusive contracts in the top 5 schools and colleges in Chennai, capturing a captive audience of 25,000 students by offering a competitive food and beverage solution.• Managed "Café Nescafe," Nestlé's retail coffee chain business, opening the highest number of outlets in the entire southern branch.• Monitored a turnover of INR 15 million/year and doubled it within 15 months.• Boosted Indian Railways contribution to branch turnover from INR 0.2 million to 1.2 million in just 13 months.

Certification In Digital Marketing : Strategies, Models And Frameworks, Digital Marketing

Post Graduate Diploma; Mba, Management; Marketing

Activities and Societies: Cultural committee head Reviewed retailing trends in Dubai covering formats like gold souqs, supermarkets.

Bachelor Of Commerce (B.Com)

High School, Commerce