Developing strategic plans and pathways to influence and engage brands and producers to develop and implement environmental purchasing policies and practicesProviding assistance and advice to partners on supply chain strategies that alleviate pressure on natural forests and foster adoption of next generation alternativesCoordination with Canopy Campaign team on Pack4Good and Canopy Style campaigns

● Developed merchandising strategy for a Montreal based activewear brand for SS23 formen and women active wear collections. Responsible for range planning, competition analysis and costing (based on China/SE Asia based sourcing).● Developed strategy for brands looking at international expansion

● Scaled up international brand business by developing and executing merchandising strategy and assortment planning in line with strategic goals and financial targets. Worked with brands like Point Zero (Canada), Koton, Mavi, (Turkey), NA-KD, Guess, etc (Europe).● Doubled sales in 2021-22 and achieved profitability targets consistently by analyzing sales data through continuous performance tracking (regular/ad hoc reviews) and managing optimal inventory along with planning team (sell throughs, stock cover, margins, markdowns, OTB, reorders, RTV)● Led omnichannel re-launch of GAP in 2022 by executing pre-season planning, store clustering, assortment planning and buying for womenswear for 70+ POS for first year launch.● Reduced returns rates in 2021-22 by 5-10% by optimizing product data by collaborating with cross functional teams (content, catalog, tech operations) and improved net sales by tracking online performance metrics (basket size, average order value, impressions, conversions, returns, etc.)

• Joined the organisation in pivotal startup phase (pre-launch). Launched womens accessories and then moved to apparel portfolio. Key role in onboarding and managing portfolio of brands in ethnic & fusion wear womenswear portfolio; responsible for business planning, revenues, profitability and inventory health• Coordinate with cross-functional teams to manage various aspects of e-commerce including business development, marketing & promotion, content strategy, warehouse operations and customer care • Partner with brands and marketing teams to ensure bang-on, trendy, (exclusive) merchandise is showcased on site and to highlight key seasonal trends, product stories and marketing campaigns• Directing product development for exclusive brands working with designer teams and giving vendors trend directions and fashion forecasts. Approving fabrics, trims and samples for exclusive lines.

Entheos Consulting is a consultancy dealing with retailing, franchising and licensing. ● Led business development for WBCP by licensing out properties (DC Comics, Harry Potter, Tom & Jerry, Looney Tunes, etc) across apparel, footwear and accessories. Developed adult business from scratch especially menswear (40-60 adult-kids split in line with competition)● Increased revenues by >50% y-o-y and had lowest vendor attrition. Prepared business plans and tracked corresponding product development roadmap with vendors reviewing seasonal progress to ensure GTM deadlines were met through checkpoint meetings. ● Launched 10 stores successfully and supervised optimal inventory across stores. Spearheaded initial retail planning, pre-season and in-season buying and assortment planning for Kids WB stores – themed stores selling only licensed merchandise. ● Co-ordinated with vendor/licensee’s marketing, retail operations and store development teams to ensure consistent brand messaging and brand integrity across visual merchandising and store design in all Kids WB stores.● Initiated the creation of product development team to given creative inputs across product, packaging and promotion (hired, trained and mentored team of 3). Post establishment of team, licensees won best product awards during annual regional conferences for 2 years. • Coordinating with retail & e-retail partners for promotional activities to drive sales and create brand awareness. (Worked along side Cartoon Network on on-air related promotions)

•Brand development for various properties created by the department.•Worked with marketing team on business development and merchandising possibilities for Channel V, Star World, etc. •Researching trends and fashion forecasting; creating mood boards, story boards, etc.•Vendor management: Worked with licensees on visual merchandising, packaging and in-store promotional events.