Planning Calendar as per Contact and Sunset Policy for CRM to optimize the customer experience.Having an understanding of consumer buying behaviors along with a deep understanding of full-funnel marketing.Segment the user base to deliver personalized communication and offers.B2C Marketing strategy, developing an execution strategy and working closely with inter-department teams to improve Class Completion, and developing a CRM strategy to drive Cross-sells & retention.Work closely with product, designing, analytics, sells to enable growth initiatives to drive bottom-line conversions.Managing CRM Costs, Budget projections, and revenue estimations for every month. Maintaining a cost tracker for every CRM channel and tool.Maintaining Bills and Invoices for every CRM channel and tool. Raising with Finance Team for Clearance.CRM Vendor Management in order to adopt new features and releases within existing CRM tools.Maintain and publish performance dashboards - campaign level, cohort level, channel level, and user level.Design experiments and run A/B tests to improve existing campaigns/processes.Suggest new features /product innovations whenever a necessary basic understanding of user behavior.Increased Common Readership of Monthly Newsletter by 2.5x.Driven NPS program for customer loyalty and satisfaction measurement.Driving Loyalty, Referral, and Reward/fulfillment campaigns to reduce Churn

Creating digital marketing strategies with rich experience in driving business goals & objectives. 100%committed to strategizing, executing, and analyzing marketing campaigns to generate leads, engagement, retention & overall conversion.Created different Live Journey using email, SMS, WA, and Push Notifications.Working closely with content marketing to optimize the Scripts. Use of FOMO, Personalization, GIF, and emoticons.Use of AMP versions and best modern practices for HTML.Use of new Media WhatsApp Scripts to boost engagement and click-throughs.BIMI configuration for emails and Google verified SMS.Specialist in performing spam tests and isolating and resolving the issues causing the emails to land in spam at Gmail/Yahoo/Microsoft ISPs and making the campaigns perform better in terms of deliverability.HTML creative/content analysis and campaign management in different platforms.Warming of Domains/IPs/WABA numbers. Analyze the reputation of IPs/Domains/WABA numbers on daily basis.

Responsible for activating Acquired users and driving conversion from them via campaign and communication management across App and Web platforms.Apart from strategizing and driving promotional activities, have also established and optimized user journeys and retargeted users via triggered communications across various event drop-offs.Responsible for campaign setup, management, monitoring, analyzing, and reporting.Very good knowledge and hands-on experience in statistical analysis of campaigns and reporting.Have in-depth knowledge of all the aspects of Email Marketing and deliverability Services.Expertise in domain setup, IP warmup, sending strategy, and email best practices.Troubleshoot deliverability and Optimize inbox placement for clients.Familiar with Power MTA and its configurations.Maintaining email infrastructure in terms of IP and domain health/reputation for better deliverability.Working with AM and product support and engineering teams to build out email products for any business update.

Lead generation in both B2B and B2C environments. Application of conclusive A/B results saves resources and cost.Having good knowledge of SPF, DKIM, DMARC, and related DNS settings are required for sending emails.Familiar with CAN-SPAM and other email compliance regulations.Working with ISPs on IP blacklisting/whitelisting, FBL services. Experience in IP rotation, Domain/IP-wise throttling, preparing a warm-up plan, ramp-up plan, and re-engagement plans.Monitored inbox placement through tools such as data source or Return-Path and familiar with SNDS/JMRP, senderscore.org, and Google Postmaster tools.

Lead generation in both B2B and B2C environments. Application of conclusive A/B results saves resources and cost.Having good knowledge of SPF, DKIM, DMARC, and related DNS settings are required for sending emails.Familiar with CAN-SPAM and other email compliance regulations.Working with ISPs on IP blacklisting/whitelisting, FBL services. Experience in IP rotation, Domain/IP-wise throttling, preparing a warm-up plan, ramp-up plan, and re-engagement plans.Monitored inbox placement through tools such as data source or Return-Path and familiar with SNDS/JMRP, senderscore.org, and Google Postmaster tools.