Vibrant, veracious and certainly ambitious, Vikram Seth is constantly seeking new ways to implement innovation and enact change as CEO of LoKnow, Dandelion, RainBarrel and IKPN. An established leader in the digital advertising and ad tech industry, this isn’t Vik’s first entrepreneurial rodeo. He previously headed a national student advertising company known for serving universities as far back as 2013. Recognizing the widespread need for a forerunner in new ways of targeted advertising, Vik founded LoKnow to be that industry leader. Today, LoKnow’s growing client scope is endless, from national grocery chains and trucking companies, to financial banking, pizza chains and international e-commerce organizations. One of few to reach ‘inbox zero’ every morning, Vik prides himself on leading by example. Between envisioning new tech products and steering them to where they can do the most good, Vik is always thinking three steps ahead. At the helm of an expanding company, his unquenchable love of learning keeps him energized — including tapping into new markets and understanding how best to enact each company’s vision. A natural born people-person, his passion for building connections and providing support is apparent, whether that’s digesting new trends to keep clients up to date, or figuring out ways to maintain vibrant workplace cultures.Vik’s innate wonder for novelty keeps him well-read, well-watched and well-traveled. He finds balance between trying every new restaurant in Calgary and frequenting the same spot a million times. When he’s not at his desk, you can find him reading the daily news, keeping up with new music, shows and movies, or getting lost in the TikTok FYP. His insatiable media appetite leaves him as the go-to trivia buff both in the office and out. Don’t be afraid to drop him a line about your latest HBO binge — chances are the show you’re watching, he’s seen twice!