• Conceptualizing and executing the marketing activity plans involving all market analysis, activation initiatives & innovations in line with the brand strategy and positioning.• Devising appropriate events, Trade & promotional schemes for Trade and consumers.• Identify areas to augment growth in the operating segments.• To analyse the market, strategize and plan innovative BTL Brand activation initiatives accordingly. • Responsible for creating brand awareness through the right Marketing Mix like Visibility, Tie Ups, Brand Owned Outlets, Promotions, Consumer Schemes across the country. • To prepare, negotiate and implement contracts with customers.• Plan & control marketing spends for CSD.• To explore and identify suitable mediums/ agencies for implementation programmes and manage relationships with agencies. Manage the marketing agency and suppliers to ensure the successful ongoing delivery of the promotional and communications calendar.• To coordinate with the Central marketing team to ensure that regional marketing and promotional activities are consistent with the brand image. • To coordinate with the sales team to ensure effective implementation of consumer and retail promotions and develop appropriate benchmarks for assessing their effectiveness and implement new brand launches.

1. Responsible for business growth through trade marketing activities and sales insights.2. Analysing sales performance and providing solutions to fill the gaps. 3. Responsible for “Go To Market” strategies & execution through distributors and sales teams. 4. BTL Activity plan, strategy development, budget planning & reconciliation while maintaining compliances. 5. Coordination with Brand team for creative development for BTL campaigns.6. New POSM Development with cost optimization, while following brand guidelines.7. Develop digital campaigns and getting it executed through concern SPOC.8. Planning and execution of various consumer offers, Manpower promotions for ON & OFF Premise outlets.9. Branding contracts with vendors, Window display contracts and negotiation with retailers, adhering compliance.10. Custodian for all brands and trade marketing activities in state.11. Innovation in branding developed wall-bays, window displays and customized displays.12. ATL-Outdoor media plan and implementation.

1. Ideation & Development of business plan.2. Developing online platform called Zakups.com through tech support team.3. Developing brand communication and content.4. Setting up team and infrastructure.5. Financial planning, business plan pitching and on boarding investors.6. Marketing plan and execution as per annual marketing calendar. 7. Digital Marketing and Customer Experience Analysis.8. Consultant and business associate management.9. Handling compliances and guidelines.10. Business alliances and vendor management.

1. PRODUCT PROFILE: (Wireline Broadband & Wireless Post-pay)• Developed and implemented favorable pricing structures balancing firm objectives against customer targets.• Compiled product, market and customer data to forecast accurate sales and profit projections.• Managed benchmarks, product demonstrations and testimonials for performance evaluation.• Collaborated with sales, marketing and support teams to launch products on time and within budget.• Developed product documentation to communicate and align key components of upcoming features and products to internal teams.• Reviewed sales, customer concerns and new opportunities to drive business strategy at weekly planning sessions.2. MARKETING PROFILE: (Tata Docomo Broadband & Postpay Plans)• Developed innovative and targeted collateral to support overall branding objectives.• Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.• Strategic alliance partnerships with brands to provide free and equal value offer to our broadband users, which is beneficial for both client and customer.• Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.

1. BRAND LAUNCH• Miller ACE the premium strong beer launched in Sep'14 in Pune Market.• Foster's New brew launch in the month of May'14 with all new positioning in the Pune Market.• Peroni Nastro Azzurro domestic brew launch in April'14.• India's first spice beer Indus Pride launch in Aug'13.2. MARKETING PROFILE TO PROMOTE BEVERAGES• Handling the key account outlets for Pune, Goa & Rest of Maharashtra, which includes Star Hotels, Premium Bars, Restaurants, Night Clubs, Pubs and Modern Trades.• Ensuring execution of BTL activities for brands like Foster's, Miller High Life, Peroni Nastro Azzurro, Miller ACE & Indus Pride as per plan at the respective outlet to generate trails of Beer and creating awareness about the new launches.• Sponsoring Miller Night Parties at Night Clubs and Live bands at premium pubs to create buzz about the brand.• Merchandise Management- Managing all merchandise items and brand collaterals to promote and establish the brand positioning of all beverages.

• MARKETING PROFILE: - New Cafe Opening: Creating Awareness - Walk-in drive - Up-selling & Repeat Selling Campaigns.• Assisting brand teams to create, deploy and optimize effective campaigns for Cafe Coffee Day.• Built and improved customer engagement plans, boosting conversion rates through up-selling campaigns.• ALLIANCE TIE-UPS & OFFERS - Tie-up with other brands for cross promotions, consumer offers & alliance revenue. Ex. Freecharge, HPCL, Shopper’s Stop, 3M, Arvind mill, Lifestyle and many more.• MERCHANDISE MANAGEMENT - Handling visual merchandising and promotional activities of the whole FMCG segment of CCD, which includes many categories like Cookies, Buffers, Soft drinks etc.• BRAND MANAGEMENT - Creative designs - Marketing Material Printing - Implementation and Execution of marketing material.• VENDOR MANAGEMENT - Handling Printing Vendors & event agencies.

• SALES PROFILE: - Handling team of 15 Doctors & 20 Chemists.• Growing channel through new empanelment.• Generating leads through channels.• Fixing up appointments and assisting customers.• Providing Assistance for health planning and checkups.• Providing after sale services like settling down medical claims.• Updating all channel partners with now launched planes.