Role, Responsibilities & Nature of Works:• Communication Planning1. Provide Strategic PR solutions by conceptualizing, planning & organizing brand development and promotion communication mix to maximize media visibility. 2. Drafting PR plans as per the communication mix.3. Creating & executing various media communications for product promotions.4. Pre-empting crisis and planning media communications accordingly.5. Planning media communications to influence legislators.6. Coordinating with departments / resource persons to source contents for journals, preparing write-ups / speeches, corporate presentations.7. Organize press conferences / press briefings / relationship building meetings. • Media Management1. Networking with media personnel and establishing long-standing associations with them.2. Updating relevant media database on an ongoing basis.• Team Management 1. Mentor Juniors to install a sense of loyalty along with strong systems orientation, professional work ethics and strategic thinking abilities2. Overseeing all aspects of planning and execution, working with the PR agency to represent organisational needs and ensuring peak performance levels are met. Achievements: • Launches1. Launch of BWSL Northern Carriageway.2. Inauguration of Badarpur Elevated Highway.3. Stone Laying ceremony of NH34 widening.4. Day lightening event for Marol Maroshi Water Tunnel.• Crisis Management1. Social Unrest leading to stoppage of work at Kashang Hydro Power Project.2. Rehabilitation work during Leh flash floods.3. Handling rumors about cable swapping at BWSL.4. Handling Crisis at Walchand College of Engineering.5. Client’s media interaction at Pir Panjal Railway Tunnel project.

Role, Responsibilities & Nature of Works:• New business Development1. Look out for new business avenues2. Develop new business pitch presentations3. Actively participate in new business presentations • Provide Strategic PR solutions by1. Drafting PR plans as per the need of the client.2. Ensure flawless execution of the plans to gain clients confidence.3. Organize press conferences / press briefings / relationship building meetings• Mentor Juniors to install a sense of loyalty along with strong systems orientation, professional work ethics and strategic thinking abilities• Develop relationship with circle of key media relevant for the client.1. Cultivate relationship with key media2. Mentor the association for synergistic association.