Vikram R Email & Phone Number

Key Responsibilities:1. Develop and execute content strategies that align with MathCo’s business goals and marketing objectives.2. Create high-quality, engaging content, including blogs, white papers, case studies, articles, and newsletters that showcase our expertise in Enterprise AI and Analytics.3. Collaborate with internal stakeholders, including data scientists, engineers, and designers, to gather insights and craft compelling stories around MathCo's offerings and success stories.4. Manage content calendars and ensure timely delivery of content across various channels.5. Analyze content performance metrics and refine strategies to enhance engagement and reach.6. Stay informed about industry trends, emerging AI tools, and competitor activities to enhance content creation and strategic positioning.

TheMathCompany or MathCo is a global Enterprise AI and Analytics company, trusted for data-driven decision-making by some of the largest organizations across industries. Founded in 2016, MathCo builds custom data products through its innovative hybrid model and transfers the ownership of intellectual properties to its clients. NucliOS, MathCo’s proprietary platform with pre-built workflows and reusable plug-and-play modules, enables the vision of connected intelligence at a lower TCO.My roles and responsibilities included:1. Coordinate and manage content production workflows, ensuring timely delivery and consistency across all content pieces.2. Support content creators and editors in the development and execution of content strategies that align with MathCo’s goals.3. Oversee the publication and distribution of content, maintaining accuracy and quality across all channels.4. Collaborate with cross-functional teams to gather insights and inform content initiatives.5. Assist in the maintenance and management of content databases and repositories.

Chennai, Tamil Nadu, India

My roles and responsibilities involved:1. Spearhead content creation and strategy for cutting-edge digital initiatives.2. Drive innovative content campaigns to engage diverse audiences across multiple digital platforms.3. Lead a team of content creators to deliver high-quality, impactful content.4. Collaborate cross-functionally with marketing, design, and product teams to align content with brand objectives and user needs.5. Analyze content performance metrics and iterate strategies for continuous improvement.6. Conduct in-depth research on industry trends, emerging technologies, and market dynamics to refine content strategy.

CoverSelf empowers payers with a truly NEXT-GEN cloud-native, holistic & customizable platform preventing and adapting to the ever-evolving claims & payment inaccuracies. Built from the ground up specifically for US healthcare to simplify, democratize and transform the payment integrity industry.My responsibilities at CoverSelf include:1. Understanding the product and the ecosystem via in-depth research on industry-related topics, and product-market fit to develop original and impactful content.2. Develop long and short forms of content such as blogs, newsletters, guides, ebooks, whitepapers, etc.3. Liaison with the marketing team and senior management to define content briefs, and proofread and edit the final work.4. Prepare a detailed content distribution strategy across various channels, and explore new opportunities for content.5. Have a decent understanding of various content aggregator platforms to distribute the content produced.6. Work with SEO and SEM tools in order to put out content that will increase the digital footprint, and visibility - ultimately increasing website traffic.7. Collaborate with internal stakeholders to interpret project briefs and develop relevant concepts into content ideas.8. Track and report on content insights and analytics traffic, engagement, conversion rates, shares, etc.

Creative Fetus is the birthplace of refreshing, simple, and genuine perspectives in the art of storytelling. The brain behind this creative marvel is Mr. Vinci Raj who started his career in advertising and served as a creative head in several creative agencies like Ogilvy, JWT, BBDO, FP7, DDB, and FCB to name a few. He has helped build brands like Titan, ITC Foods, Wipro, IBM, MTR Foods, and many more. He has won National and International awards such as The Cannes Lion, Spikes Asia, Kyoorius D&AD, Abbys, and several others. He is the publicity designer for many celebrated films like Kabali, Kaala, Darbar, etc.I had the wonderful opportunity of working with him as a Creative Writer and Assitant Director on many projects. I got to closely observe, analyze and learn about ideas and creativity spanning across different stages from the very first thought on paper to the final output on large screens. My responsibilities at Creative Fetus included:1. Developing and researching ideas for film scripts.2. Creating characters, plotlines, and settings that are engaging and entertaining.3. Writing, revising, and editing drafts.4. Collaborating with teams to refine the work.5. Managing multiple projects at once.6. Staying up-to-date with industry trends and changes in this space.7. Networking and building relationships with industry professionals. 8. Marketing and promoting works on social media platforms.

Marico Limited is one of India's FMCG companies. Marico's business markets household brands such as Parachute, Saffola, Beardo, Livon, Set Wet, Hair & Care, Nihar, Mediker and Revive among others that add value to the life of 1 in every 3 Indians. As a TSO, my responsibilities included: 1. Develop and implement sales plans and strategies for the assigned territory.2. Identify and recruit distributors and retailers within the territory, in line with the company's goals and objectives. 3. Build and maintain strong relationships with key stakeholders, including distributors, retailers, and team members. 4. Monitor and analyze sales data to identify trends, opportunities, and threats, and develop action plans to counter them.5. Ensure the availability of products at all times by monitoring stock levels and coordinating with the supply chain team.6. Conduct regular market visits to assess competitor activity, gather customer feedback, and identify new business opportunities.7. Train and develop distributors and retailers to ensure that they are equipped to sell and promote Marico products effectively.8. Ensure compliance with all company policies and procedures, as well as relevant laws and regulations.9. Provide regular reports, and presentations to the manager on sales performance, market trends, and other activities.

ReCast Technologies was on a mission to reignite Brick and Mortar Retail in India. The objective was to transform the shopping experience for a changing retail landscape with a vision to be the most preferred partner of India's brick & mortar businesses for digital solutions that would help improve footfall, increase sales, and enhance customer loyalty.As a Business Development Executive, I got the opportunity to:1. Conduct market research to identify potential clients, partners, or new markets that the company can explore.2. Sales and Marketing: Develop sales strategies and marketing campaigns to promote the company's products and services to potential clients. This may include creating presentations, proposals, and other marketing collateral.3. Negotiating: Negotiate contracts and agreements with clients and partners to ensure mutual benefit and minimize risk to the company.4. Building relationships: Develop and maintain strong relationships with clients, stakeholders, and partners. This includes identifying key decision-makers and understanding their needs and preferences.5. Analyzing data: Analyze data to identify trends and opportunities that can help the company grow and expand its market share.6. Collaborating: Work closely with other departments within the company, such as sales, marketing, finance, and product development, to ensure that new business opportunities align with the company's overall strategy.

Bounce is India’s first smart mobility solution with a mission of making daily commutes quick, stress-free, reliable, and convenient. As a Business Development Executive, I had the opportunity to work on 4 different projects: Product-to-consumer (P2C), Peer-to-Peer (P2P), EV mobility solutions, and EV battery swap stations. My responsibilities included: 1. I was involved in identifying new business opportunities, potential clients, and new markets that align with the organization's goals and objectives.2. I got to establish and maintain relationships with clients, prospects, and business partners through various means such as networking, cold calling, and attending events and frequent visits. 3. Managed the sales process, from generating leads, qualifying prospects, and closing deals. I also got to manage contracts and negotiations.4. I was tracking market trends, consumer behavior, and competition to be up-to-date. I identified new market developments and share the findings with other team members. 5. Report to senior management on sales activity, and client feedback.

BEML or Bharat Earth Movers Limited is a public sector company that manufactures heavy equipment and machines for the mining, construction, and defense industries. I worked on the BMRCL Project where I learned:1. Conducting research and analysis to gather data and provide insights to the team.2. Participated in testing and evaluation of the metro coaches.3. Preparing reports and other documentation related to the project.4. Learned project management tasks, such as scheduling, and analyzed how teams complete tasks on time. 5. Collaborating with the Mechanical and Electrical teams and various departments taught me cross-functional project workflow.6. Attended workshops to gain knowledge and insights about maintaining a safe and organized work environment.One takeaway from this prestigious organization is "Discipline is the foundation upon which all success is built on"

Doctor Of Philosophy - Phd, Marketing/Marketing Management, General

Master Of Business Administration - Mba, Marketing

Bachelor Of Engineering - Be, Mechanical Engineering