Vikramaditya Sharma Email & Phone Number

New York, Ny, Us

San Francisco, Us

Greater Princeton, New Jersey, Us

• Serve as the Founder and Managing Partner for the boutique consulting firm, leveraging marketing, customer data strategy, go-to-market strategy, advertising strategy and strategic measurement frameworks for sales and marketing outcomes to drive significant customer growth• GTM strategy, measurement audits, data, technology & organizational transformations for multiple global clients, including The Washington Post, theHive.ai, Tyroo (Singapore), and more• Focus on identifying the most significant opportunities to present how ML and AI models have the ability to aid in advertising products from creative to measurement, establishing a foundation for product growth

Austin, Tx, Us

San Francisco, Ca, Us

• Led the North America Analytics practice area, Responsible for directing all analytics and measurement strategy for organizational clients, including Google, Target, Airbnb, Nationwide, and more, utilizing extensive expertise, industry campaign measurement standards, and best practices to lead with a future of measurement scope• Responsible for the day-to-day operations of the 75-person analytics organization, overseeing the recruitment, training, and development of employees to ensure organizational optimization• Overcame the obstacle of a severe talent crunch by collaborating with the Chief People Officer and multiple talent agencies to fast-track recruitment to fill a 30% staffing shortage• Led the initiative to quickly fill 50% of the crucial positions, as well as ensured proper placement and optimization of resources and hiring key analytics leaders including VP and Sr Directors• Directly oversaw specific accounts such as Target and Airbnb, providing strategic guidance on how to prioritize organizational focus while building measurement plans• Focused on leading and winning new business pitches leveraging MMM/MTA, including a data provisioning/BI agreement with Target and collaborating cross-functionally to oversee the project

London, Gb

• Led and delivered annual revenue goals the Senior Vice President of Client Leadership and led a team of 30 that included Advertising Intelligence, Paid Search, as well as political and health advertising product suites while driving the $50M P&L successfully directing the North America Media Division• Introduced an innovative Product strategy that focused on Metadata/DaaS for attribution and ROI to key clients such as NBCU, Facebook, Amazon, Apple, Google, Home Depot, Sinclair, Meredith, Hearst, WPP, IPG, Freewheel. SambaTV, Foursquare, Videoamp, Target, and Publicis, generating an 8-digit new business growth• Reported to the CEO of Media and functioned as General Manager, overseeing a Sales team that was the most significant revenue driver for Media, leveraging best practices to coach the Senior Sales Leadership to assist with scaling quickly• Directed 3 different divisions, including hiring, exits, talent & performance management, budget management, as well as day-to-day operational management• Responsible for client leadership spanning Media and Technology that includes advertisers, agencies, local and national TV media, print/publishers, digital media and Martech

New York, Ny, Us

• Oversaw the organizational new business growth and new integrations spanning DMP and DaaS, including prospecting potential partnerships and new business, creating use cases, pitching, pricing, and facilitating contract negotiations, generating 2X overall growth• Led a team of Account Managers and TechOps in a project for integration build(s), including cookie sync, ID-based match, data delivery, querying/management, FTP, AWS, and more• Collaborated cross-functionally and with Account Managers to develop new templates for contracts, securing a 15-month contract that included a 90-day trial period, driving a significant increase in contract signing

New York, Ny, Us

• As Senior Director of Digital, had full responsibility for 45% of Nielsen’s platform revenues and established partnerships in the Digital Ad Tech and Audience Networks space that included Demand, Supply, and Data Management Platforms, successfully expanding revenue 3.5X in 1 year• Leveraged a unique background spanning local TV and digital programmatic to build a 1st of its kind programmatic partnership with Videology and Simulmedia, including sales effect measurement for programmatic TV

New York, Ny, Us

• Functioned as Product Leader for Nielsen’s billion-dollar local TV currency measurement business, establishing a focus on tier 2 and 3 local TV markets that included set meter measurement and paper diary• Oversaw key project launches, including Local Media Hybrid, Diary and Set Meter Market initiatives, and TV Diary Innovations spanning across product, including the plan to retire paper diaries for electronic measurement

New York, Ny, Us

• Established and oversaw the Digital Practice for Nielsen in South Asia (India Region), launching 3 business units that included Nielsen Online, NM Incite (A Nielsen/McKinsey Company), and Nielsen Informate Mobile Insights (acquired by Nielsen in 2016), expanding the team from 3 to 20 and driving revenue 3X in 2 years• Directed and won a $15M RFP for India Readership Survey, the world’s largest in-person survey at 250K HHs

New Delhi, Delhi, In

- Dual targets of Impacting a) Revenues and b) Site traffic- Head Sales for HT News Websites (hindustantimes.com, livemint.com, livehindustan.com)- Strategic partnerships and alliances targeted at delivering enhanced site experience, traffic and/or revenues- Key Account Management, Deal Structuring, Contract drafting and finalization alongwith Legal team- Team Management (Lead a team of 10 across BD, Sales and Operations)- turned around sales for 2009-10 in 7 months to record 200% growth.- growth of 200% recorded already in 3 quarters ending Dec 2010-11

Sunnyvale, Ca, Us

1. Establish and lead the Publisher partner network on Yahoo! India Mobile. Enable partnerships on the Blueprint platform.Key responsibility areas - Hunting and establishing Key publishers as partners - Deal structuring and management - Contract signing and management - Lead generation (through events and specific initiatives) - Key accounts and relationship management - Strategizing for monetization and inventory building2. Yahoo! India Mobile International Inventory Monetization - Establish and initiate the International inventory monetization - Open monetization channel and establish revenue stream3. Special advertizing Products

Sunnyvale, Ca, Us

Brand development, web site traffic growth, web site UI and advertising revenue. Develop brand strategy and performance metrics. Strategic Consulting, including business plan & sales strategy development.Product portfolio includes Yahoo! Glue search, Yahoo! Finance, Yahoo! Small Business, Yahoo! Brand Community initiative, Yahoo! Locals

New Delhi, Delhi, In

Annual Brand operating plans, Product Feature Development, Marketing positioning, communication, Product Management

New Delhi, Delhi, In

Sales and pricing strategy, Alliances and partnerships,Revenue targets met and exceeded.

New Delhi, Delhi, In

Corporate Strategy, Business valuations and buyouts,Ad against equity setup, TV Entry strategy, SAP implementation, JVs exploration

New Delhi, Delhi, In

Brand Manager for HT Power Jobs, HT Estates and HT Horizons in Mumbai. Responsible for readership growth and marketing strategy, brand planning and sales strategy support.Setup and launched HT Live in mumbai, business case, revenue projections, marketing strategy, market scoping.Also, managed key relationships with partners and advertisers during the HT Anniversary festival, Salaam Mumbai, 2006.

Pangbourne, Berkshire, Gb

Operation Booster : Revenue growth and sustenance strategy for Pune MCO and PCO (Motorcycle oils and passenger car oils).Categories saw a 14% growth month on month for the region and a sustenance plan was approved and implemented post completion of the internship.The project harbinger was a consumer loyalty program (auto lubricants falling under the low-involvement product category) which post its success in pune was rolled out nationally and won the BP - peacock award for excellence.

Executive Education, Chief Digital Officer -Ai & Digital Transformation

Pgdm, Brand Management, Business Of Media

Bachelor Of Engineering - Be, Production/Mechanical