Innovative Entrepreneur

• Lead end-to-end digital marketing activities• Campaign conceptualizing and planning• Strategizing & Planning Google and Facebook campaigns• Campaign analysis and optimization• Onboarding new click-lead based publishers• Managing click-based campaigns of publishers• Managing SEO activities performed by Agency• Outreach campaigns to get more partners• Video analysis of user behavior through third party software, Lucky Orange • Website traffic and heat map analysis through Google Analytics and other third-party tools• Competitor analysis with third party tools (SEMRUSH)

• Communicating with clients on a regular basis regarding campaign strategies • Sharing reports of campaign performances • Understanding the client requirements and sharing the appropriate brief with the aligned teams • To be a one point of communication between the client and the aligned teams • Creating Campaign strategies by understanding the client’s business requirements • Creating Media Plans aligned with client’s marketing objectives • Analysis of campaign performance and reporting • Finding opportunities in digital to expand the client’s business

• Monitoring Google Adwords campaigns, created by executives• Optimizing the campaigns for better results • Management of Facebook ad campaigns• Conducting meetings with clients for performance review of their ad campaigns• Handling a team of executives working on various client accounts• Allocating the overall budget on different platforms for clients• Working on Search and Display advertising• Display advertising on native platforms (Taboola, Outbrain, Columbia, etc.)• Getting SMS and email campaigns done through vendors

• Handling overall digital marketing responsibilities • Running Facebook ad campaigns for BOCA Juniors Football School, Mumbai• Lead generation through Facebook for BOCA Juniors Football School (Mumbai), Michael Phelps Swimming Academy, Australasian Academy of Tennis Coaches,• Search Engine Marketing activities for various sports on Google• Branding campaigns for ‘Football Championship League’, ‘Interschool Premier League’• Handling enquiries for BOCA Juniors• Creating social media strategies• Monitoring the success of Social Media campaigns through media analytics, KPI’s and dashboards• Handling day to day Search Engine Marketing activities – Campaign planning, Budget management, performance review, campaign optimization

• Handling Social Media Marketing for the website www.chemicalindustrydigest.com, • Search Engine marketing for journals, such as Chemical Industry Digest, The Indian Practitioner, Medi-Devices Diagnostics & Healthcare• Contacting clients for print and online advertisements• Managing publications: Chemical Industry Digest, The Indian Practitioner, Medi-Devices Diagnostics & Healthcare• Preparing proposals for clients• Following up with clients for advertisement content for print and web• Maintaining client relationships• Attending press conferences• Attending industry events• As part of client servicing, providing after sales service and taking feedback

• Managing team of 20 Client Service Representatives• Managing day to day activities• Ensure services have been provided as per defined policies• Ensure SLAs have been met• Sending reports and daily stats to client• Attending bi-weekly calls for process updates and improvements• Conducting team meetings and briefings• Conducting training sessions

• Establishing healthy business relations with Clients (viz. Major IT Companies, Telecom Operators and Internet Service Providers worldwide) for securing repeat business & long term customer loyalty and worked towards solving their queries and complaints efficiently.• Responsible for the supervision of a staff of eighteen people within the customer service department. • Managed the needs/requirements of high revenue commercial accounts through extensive follow-up and notification procedures. • Improving customer service based on client feedback through the development of new policies and procedures.